News and Analysis
Global Brands Get Creative with Post-Pandemic Loyalty Strategy
As the country reopens and consumers step outside once again, brands are beginning to reimagine their loyalty programs for a post-pandemic world. That means pivoting away from strategies that rely on third-party data and providing more customers with relevant experiences in owned digital channels.
6 AI-Based Mapping Systems for Efficient Logistics
Already, businesses are using AI-based mapping systems to find the most efficient routes, which saves valuable time and fuel costs. AI-based mapping systems could also be useful for companies that want to create more optimized truckload plans based on market situations and cargo specifications.
Commentary
SMB Marketers: Small Budget? Small Team? Search and Social Are Key
With the barrier to entry lower than ever, third-party platforms have made inroads to make it easier for marketers to leverage search and social more effectively. These platforms have made it attainable for marketers—regardless of their team size or level of experience—to launch and optimize sophisticated, targeted campaigns, providing an ideal foundation to build upon as their capabilities and budgets expand. With that, here are five reasons SMB marketers should consider digging deeper into search and social right now.
Digital Signage Is All Grown Up Now, Speaking with the Consumer, Not at the Consumer
I’ve been attending Digital Signage Expo (DSE) in Las Vegas for quite a number of years, and now more than ever, the show organizers, Exponation, deliver on their promise: a highly impactful four-day event jam-packed from early morning to late at night. The show demonstrated that if content is king, context is definitely queen. Location is the new cookie, and all the out-of-home industry stakeholders are now finally aligned for much success in the years to come.
Latest Posts
Borrell Sizes Up What’s Behind Local Ad Media Choices
We know from the numbers that local advertisers are increasingly choosing social media to place their messages. But they’re also turning out to be cautious businesspeople who like to maintain a balance in their placements among multiple media, according to a new study from Borrell Associates.
Street Fight Daily: Facebook Rides Mobile to Riches, Amazon Picks an Agency
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Registers Soaring Ad Revenue, Buttressed by Mobile… Amazon Consolidates Billion-Dollar Media-Buying Business with IPG Mediabrands… For First Time, More Holiday Shoppers Will Use Mobile Than Desktop…
How to Visualize Cause and Effect in Local Brand Marketing
Mark Stouse, CEO and co-founder of Proof Analytics, says there are ways for chief marketing officers to gird themselves in case of market downturns by using data to support their value to the businesses they serve. This is especially critical, he says given the growing control over tech spending that CMOs now command.
Street Fight Daily: Location to Power Local Google Search, Square Turns to Large Businesses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google to Use Location Data as Primary Factor for Local Search Results… Square Announces the Register, a $999 POS Device for Larger Businesses… Why Selling Higher-End Brands Gives Walmart a Fighting Chance Against Amazon…
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Beyond Likes: Win Hearts with Emotional Marketing