News and Analysis
Catalina Partners with PlaceIQ to Connect Omnichannel with OOH
A new partnership between the shopper intelligence provider Catalina and the data provider PlaceIQ could have a major impact on the way multi-location brands run optimized OOH campaigns in the coming years.
6 Contextual Video Advertising Platforms
Advertisers are leaning into contextual targeting as a way to connect with consumers in brand-suitable environments. They’re also investing more heavily in video advertising, upping ad spend on video by 12% in 2021 to a record $81.9 billion for the year. As we move further into 2022, the real magic looks to be in the combination of contextual advertising with video advertising, as more brands discover the power that comes with being able to reach audiences interested in their messages with video content that’s designed to engage.
Real-Time Data Will Enhance the Customer Experience in 2022
Digital intelligence platforms like Scuba Analytics and FullStory are expanding rapidly — with funding rounds led by some of the biggest names in Silicon Valley. Big data analytics is expected to grow to $100 billion in the next five years, driven in large part by demand from retail brands for real-time insights and accurate customer engagement data.
Commentary
Data Trends with the Highest Impact In 2019
At the beginning of the year, we like to take time and speculate on which data science trends will make the biggest splash in the year. Now that we’re entering the second half of 2019, it is a good time to take a look at our initial assumptions regarding these trends and re-evaluate each one’s impact on the industry.
LBMA Vidcast: Zeta Global and PlaceIQ, Amazon’s Delivery Innovation
On this week’s Location-Based Marketing Association podcast: U.S. Army #InOurBoots VR recruiting, Transport for London using WiFi tracking, Havaianas shoppable boardwalk, McDonald’s Sweden’s QR picnic blanket, Zeta Global takes over PlaceIQ’s ad business, Amazon’s employee incentive for creating delivery start-ups.
The Deceptive Arguments Amazon Uses to Shirk Responsibility for AI
In a recent column, Recode founder and New York Times columnist Kara Swisher cut to the core of what would seem to be concessionary calls for regulation from Big Tech firms, summarizing their attitude like this: “We make, we break, you fix.” She’s right, and with Google, Amazon, Apple, and Facebook doubling their combined lobbying spending from 2016 to $55 million in 2018, it is worth taking a closer look at the kinds of arguments the companies are trotting out to avoid responsibility for the outcomes of the technology they produce and sell. We should be particularly concerned about the arguments tech firms are making about AI, which is already remaking our society, replacing steps in crucial human decision-making processes with machine-generated solutions.
For an example of how tech firms are attempting to get away with peddling potentially dangerous AI-based tech to powerful entities like law enforcement agencies while accepting minimal accountability, consider Amazon’s Rekognition.
Latest Posts
How to Turn Alternative Data into Alpha
The need for real-time data is critical, as it enhances the speed and accuracy of key decisions and enables investors to detect any defects before making a choice.
Localized Insights Mean More Precise Campaigns and Better ROI
While creating at scale makes economic and operational sense, the danger in going with a one-size-fits-all approach is not insignificant. Evidence suggests over half of such “national” initiatives fail.
Street Fight Daily: Facebook Invests in Local News, Ford Plans to Enter Local Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Announces Support for Local News Subscriptions… Ford Lays Foundation for Autonomous Ride-Hail and Delivery Service… CPGs Focus on Marketing in Tough US Retail Landscape…
How Publishers Can Survive Facebook Churn: Top Expert Weighs In — Part I
To help make sense of this sometimes-chaotic state of affairs and find solutions for local news publishers, I went to an expert who I think would be on just about any short list of Facebook demystifiers, Grzegorz Piechota.
Walmart Reimagines In-Store Shopping Experience with Mobile Update
Walmart’s new Store Assistant is an all-encompassing mobile app solution that includes features such as Walmart Pay, a product search bar, and a product scanner that shoppers can use to double-check prices inside stores.
Momentum Builds for Third-Party Location Data; Brands See Correlation with Marketing Effectiveness
Third-party customer location data isn’t used widely by multi-location brands, but those that use it appear to have better success with local digital marketing.
Street Fight Daily: Duopoly Shares Data with Brands, Third-Party Location Data Boosts Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Duopoly Shares More Data with Brands, But There Are Snags… The Next Big Threat to Consumer Brands (Yes, Amazon’s Behind It)… Walmart Reimagines In-Store Shopping Experience with Mobile Update…
Unpacking the Increasingly Complex Local SERP
“While I think [these local ad changes] might be better for many small businesses AND consumers, it gives Google a great deal of power to approve or disapprove participants,” Mike Blumenthal tells David Mihm in their biweekly column.
People Are Talking About You: The Hidden Value of User-Generated Content
Simply put, insights gleaned from reviews can help you do business better. Though reviews may contain bias of various kinds, they are still the best source you can find of detailed feedback from real customers.
Street Fight Daily: How Google’s Ad Changes Affect Local Biz, Snap Ups Its Ad Game
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Unpacking the Increasingly Complex Local SERP… People Are Talking About You: The Hidden Value of User-Generated Content… Media Buyers: Snap Is Focused on Enabling Commerce in Ads…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem