News and Analysis
Locally Satisfies Shoppers’ Demand to Find Popular Online Items Near Them
Popular brands with successful online storefronts can integrate Locally’s technology to show shoppers where they can pick up specific product merchandise immediately at retailers in their own neighborhoods. For example, a shopper who clicks on a 30oz Rambler Tumbler on YETI’s website would see a link to purchase the product online, alongside a list of retailers that have the product in-stock nearby.
AUDIENCEX Rolls Out DSP Access for Mid-Market Brands
With Admatx, small and mid-size businesses, and middle-market performance brands and agencies, will have access to enterprise-level DSP technology through a self-serve platform, without the constraints of monthly spend minimums. The platform is a strategic complement to AUDIENCEX’s core managed-service offering, providing an enterprise-level tool to drive performance at lower prices than what most category leaders and Fortune 5000 firms are currently paying.
Super Bowl in the Metaverse: 5 Marketing Strategies for Brands
The countdown is on for Super Bowl LVI. Marketers without extra large budgets are finding new opportunities to gain traction at a fraction of the cost by latching on to one of the buzziest marketing strategies of 2022 — the metaverse.
Commentary
Low-Hanging Technical SEO Fruit for Local Ranking
Local SEO is powerful. If you run an ice cream shop out of Wichita, Kansas, then you’d probably want to show up on Google when a person there searches for ice cream. Search engines have become crucial for existing and potential customers to connect with businesses.
Some business owners unintentionally set up obstacles to appearing on local search by improper site structure. Here are some low-hanging fruits to help your business appear for local searches.
Phone-as-a-Service?
It’s becoming clear that we’re headed toward a new vision for our devices: the Phone as a Service (PaaS). Yes, sounds crazy, but look at the parallels between your phone and how/why other “X”s have become services:
X-as-a-service (XaaS) is delivery of X directly via the internet, eliminating the need to use and manage multiple and independent solutions on locally hosted devices, right? So, PaaS is the delivery of personalized media via the phone, eliminating the need to use and manage multiple and independent, locally hosted apps. We’re already seeing that happen.
Consulting Firms and Agencies Are the Perfect Complement for Data-as-a-Service
External data is incredibly hard to use and make sense of. After all, it is just data. It is usually delivered via a big CSV dump or API call. Most data companies just hand off the data to their customers and say “good luck.” In fact, a decent amount of purchased data just sits on the shelf and is never used.
This is where the forward-thinking consulting firms and agencies come in. They have a massive opportunity to help organizations make use of external data.
Latest Posts
With Product Launch, GroundTruth Helps CPG Brands Focus on ROI
GroundTruth’s new suite of solutions is being dubbed True Performance, and according to this morning’s announcement, it’s geared exclusively toward CPG brands looking for more efficient and accurate ways to measure their location-based marketing efforts.
Wellness Services Platform MINDBODY to Acquire Booker
MINDBODY, a wellness services platform facing both consumers and businesses, announced on Monday that it will acquire Booker, a management platform serving about 10,000 premium salons and spas.
Turmoil in Local TV, But Brands Still Like It and New Tech Gains Momentum
TV remains a popular and effective local marketing tactic for multi-location brands, and there are signs that technologies for more precise targeting, media planning, and buying are finally reaching critical mass.
Street Fight Daily: QSRs Innovative With Mobile Apps, MINDBODY to Acquire Booker
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of the Competition… YouTube Debuts Search-Based Video Ad Targeting… American Online Shoppers Are More Impatient Than Ever, All Thanks to Amazon….
PlaceIQ Expands Partnership With LiveRamp to Help Brands Offer Personalized Experiences
PlaceIQ announced Monday that it is expanding its partnership with LiveRamp. The collaboration aims to empower brands to create more personalized cross-channel experiences for their customers.
Will AMP Become a Web Standard for the World of Commerce?
“If Google succeeds at improving AMP with Wordpress and AMP for HTML, it will still be two to three years before SMB adoption has significant impact given how slowly the SMB moves on this front,” Mike Blumenthal tells David Mihm in their biweekly column.
Street Fight Daily: New Details on Uber’s Meltdown, AMP’s Commercial Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Inside Story of Uber’s Meltdown and the Road to Kalanick’s Exit… For Uber at SXSW, It’s All About Video Storytelling… Urban Airship Announces New Features for Automated Messaging…
Openings and New Hires at Pinterest, DialogTech, FitSmallBusiness
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at SITO, AccuWeather, and AdRoll.
Raise Report: New Funding for DoorDash, ZenBusiness, Tinyclues
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Intello, Industrious, Justworks, and Virtualitics.
LBMA Podcast: Zara, Caliburger, Cab Digital Media & Telestra
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Zara deploys robots, Cab Digital Media + Telestra, Caliburger goes with facial recognition.
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