Consulting Firms and Agencies Are the Perfect Complement for Data-as-a-Service

External data is incredibly hard to use and make sense of. After all, it is just data. It is usually delivered via a big CSV dump or API call.  Most data companies just hand off the data to their customers and say “good luck.” In fact, a decent amount of purchased data just sits on the shelf and is never used.  

This is where the forward-thinking consulting firms and agencies come in. They have a massive opportunity to help organizations make use of external data.