News and Analysis
Merchants React to New Data Theft Concerns
As more digital marketing and customer management solutions come online, security breaches are happening with increasing frequency. The threat is becoming a real issue for merchants, who are now faced with growing concerns among consumers and tightened privacy restrictions from government controllers.
Sales Tech Fuels Frictionless Customer Experiences
Sales tech took a leap forward during the pandemic. Sales teams needed new ways to communicate, both with their coworkers and with customers, who were accessing digital channels at unprecedented volume. Sales tech emerged to meet the market need, helping sales reps manage customer relationships, provide more personalized customer experiences, and coordinate with their colleagues.
Commentary
How Targeting Fuels Audience Activation and Satisfaction
Consumers benefit from targeting. When there are clear rules and guardrails in place for tracking and targeting, shoppers enjoy a more relevant online experience and a panoply of ad-funded digital services.
Traditional ads still have a place in the marketing mix, of course. But the future of marketing is digital. Online ad spend is expected to surpass traditional ad spend (likely for good) this year. How is it that targeting, while respecting privacy, makes the consumer internet better?
Cutting-Edge Cannabis Trends in an Industry That Just Keeps Growing
I make it a priority to stay on top of the ever-changing trends of the cannabis industry. A plant that is no longer being grown roadside and smoked out of fruit bongs (unless you’re into that), the 2019 version of cannabis can seem a little intimidating to the average (Mary) Jane. Below are the top trends that I’ve noticed are gaining popularity with cannabis users.
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State of Hyperlocal: Location Data Is Key R&D Priority Now and Longer-Term — AI and Voice on Horizon
Location data and analytics are a key R&D priority both now and in the longer term for companies supplying technologies and services to the connected local economy, according to Street Fight’s latest reader survey. Those companies deem AI and voice technology as two areas that require investment now, with an eye on a later payoff.
Street Fight Daily: Direct Brands Own the Future, Facebook’s New Branded-Content Rules
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… IAB Study Shows Consumer Economy Growth Shifting to ‘Direct Brands’… Facebook’s New Branded-Content Guidelines Spark Turmoil for Some Pubs… Amazon Laying Off Corporate Employees in Rare Cutback…
Follow-Up Thoughts on the SMB Marketing/Operations Universe
“Regardless of the right package, the key for both agencies and small businesses is to choose best-of-breed components in each galaxy that integrate with each other so that you can add relevant and profitable services over time,” David Mihm says to Mike Blumenthal in their bi-weekly column.
Dr. Soon-Shiong and His New ‘Patient,’ the L.A. Times: Will His Rx Be ‘Local’?
My hunch is that Patrick Soon-Shiong will find that applying advanced technology to local news is not as challenging as conquering cancer, especially if he listens to what Angelinos say is their biggest concern by a wide margin – getting from their home to work or other day-to-day destinations.
#SFSW18: Street Fight Announces Winners of the 2018 Local Visionary Awards
Street Fight has announced the winners of the 2018 Local Visionary Awards. The awards were presented in a ceremony at Street Fight Summit West. The 9-category competition honored the very best campaigns, companies, ideas, and individuals working in the local marketing and commerce ecosystem.
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Streets Ahead: Google Chat, and Instagram Reels