News and Analysis
How Brick-and-Mortar Stores Are Transforming for an Omnichannel Era
I connected with Nikki Baird, VP of strategy at Aptos Retail, to discuss how retailers can succeed in the era of omnichannel shopping.
Consumers Widely Frustrated by Business Messaging
Consumers are seeking easier ways to connect with businesses. For businesses, offering a phone number is no longer enough to maximize conversion opportunities when connecting with local customers searching for their products and services. But few businesses are prepared to meet consumers’ demands for quick, convenient communication.
How Brands Are Navigating Online Marketplaces, Especially Amazon
I connected with Dani Nadel, president and COO of Feedvisor, a firm focused on Amazon optimization, to discuss the state of online marketplaces, Amazon strategies, and alternatives for businesses looking for other platforms.
Commentary
Last-Minute Shoppers Help Small Retailers Compete with Amazon for Holiday Sales
During the holiday shopping season, it’s Amazon’s world — or is it?
Outside the digital sphere, brick-and-mortar holiday sales at big-box shops like Walmart and Best Buy continue to be buoyed by bullish shoppers willing to hit the streets in search of timely deals during consumer-focused quasi-holidays like Black Friday. As a result, shoppers are spending more during the holidays than ever before.
And then there’s the independent, local retailer. How is a small shop supposed to compete with the ease of mobile e-commerce or the allure of big-box doorbuster deals? Turns out, they have an ace in the hole: last-minute shoppers.
Technology Planning: What Retailers Should Do Now to Prep for the Holiday Rush
Retailers will need to think differently when it comes to technology planning. With the holiday season looming, now is the best moment to develop a long-term technology strategy geared toward capturing more holiday sales in addition to driving revenue growth all year long.
Understanding a few key areas can help get the planning process started. This includes: exceeding consumers’ holiday shopping expectations, making holiday shopping more convenient, and enabling a holistic holiday shopping journey.
Facebook Marketing Partner Summit 2019: What’s All the Hype about Messaging?
Facebook led the Summit with this very interesting statistic: “There are now more messaging users than social users globally.” While the semantics of “messaging” vs. “social app” draw a fine distinction, on raw user count alone, WhatsApp and Messenger account for 2.9 billion users, and Facebook alone sits at 2.4 billion.
With these numbers in mind, Facebook’s contention is that conversation should be a larger part of the consumer journey when it comes to advertising, even noting that consumers are increasingly expecting to be as well, creating a virtuous cycle of sorts.
Latest Posts
How Savvy Restaurateurs Make the Most of Online Ordering
“What increasingly separates top-performing restaurants from the pack is their ability to transform insights from data into strategies to grow,” says Liam Oliver, director of products for Valassis Local Solutions. “Savvy restaurateurs drive incremental revenue by designing promotions that raise the average order value.”
Street Fight Daily: Google to Follow IAB’s GDPR Approach, How Restaurants Can Crush Digital
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Significant Move for Publishers, Google Plans to Commit to IAB’s GDPR Approach… How Savvy Restaurateurs Make the Most of Online Ordering… Banned from Amazon: The Shoppers Who Make Too Many Returns…
Location Targeting Presents Opportunity to Capitalize on Growing Memorial Day Spending
With eight-in-10 U.S. adults now planning to spend an average of $486 over the holiday weekend, Vistar and MFour found that Memorial Day weekend has become one of the most popular shopping holidays of the year.
NinthDecimal Launches Toolset to Identify True Growth Metrics
The omnichannel marketing platform NinthDecimal announced major changes to its measurement platform this morning, as it launches new KPIs designed to provide insights into what’s driving customer growth and acquisition for brands.
SMB OS Operators, Part III: Booker
Recently acquired by MindBody, Booker has been living out the principles of SMB OS long before we started calling it that. In this interview, Booker CEO Josh McCarter explains how his business helps SMBs go beyond typical marketing tactics to attract and keep customers coming back.
Street Fight Daily: Adobe Buys Magento, Inside Google’s Rise to Digital Ad Dominance
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Adobe Buys Magento to Become Digital Ad Design Powerhouse… How Did Google Get So Big?… Some Companies Shrug Off GDPR…
Macaroni Kid Leverages Local Influencers to Connect Brands to Consumers
“Our secret sauce is our ability to connect brands with consumers on a local level, via authentic local influencers,” says Macaroni Kid co-founder Eric Cohen. “Other media outlets can plug into an algorithm to target an audience. We have local moms telling other local moms the scoop as they hand out samples.”
Selling to Multi-Location Brands: Building on Omnipresent Email
In the face of sexier technologies like messaging and social media, email still has tremendous staying power. So helping brands incorporate it alongside digital and traditional marketing tactics won’t be a wasted effort for agencies and marketing tech providers.
Street Fight Daily: Square Embraces Sales and Moves Beyond SMBs, The Staying Power of Email
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As It Grows, Square Deploys Sales Force to Acquire SMB Customers & Bigger Brands… Selling to Multi-Location Brands: Building on Omnipresent Email… Microsoft Acquires AI Company to Make Cortana and Bots Sound More Human…
LBMA Podcast: Google Pay, Rival & Ticketmaster, Sears & Amazon
On this week’s edition of the Location-Based Marketing Association podcast: Urban Airship + Google Pay, Aceby app, JetBlue’s pizza to LA, Rival takes on Ticketmaster, 7-Elven goes AR for Deadpool 2, Google Duplex, Sears and Amazon team-up.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem