News and Analysis
Report: Brand Loyalty Declines as Consumers Push for Transparency
Following two tumultuous years, consumers are returning to their pre-pandemic ways. Spending on experiences and activities is up, and shoppers are returning to stores in person. Consumers are looking for the best selection and the best prices. What they’re not concerned with is brand loyalty. Where has the love gone?
How AI Will Transform Ad Operations over the Next 5 Years
Ultimately, Burt Intelligence CEO Carl Leskinen sees his company’s technology as elevating the status and possibly the impact of ad ops professionals in their organizations. Ad ops is well positioned to provide close-up intelligence on what kind of business is coming in, what products clients need, and how media organizations can run more smoothly. For now, their time is occupied putting out fires. With the right technology, Leskinen argues, they might be able to build a bigger house.
Adtech Execs React to Apple’s WWDC Tracking Announcements
Apple announced at its annual Worldwide Developers Conference that it would add some features to SKAdNetwork, its privacy-adjusted marketing measurement framework, to provide more marketing insights.
Commentary
5 Pointers for Driving Performance with Brand-to-Brand Partnerships
Leading brands are realizing that it is no longer sustainable to rely on the old paradigm of large, brand-to-brand collaborations. To elevate their business and up their partnerships game, brands need to expand their understanding of who a partner is, how more relationships can be managed efficiently at scale, and why performance-based compensation is the future of partner marketing.
Here are five pointers brands need to consider when looking to grow through mutually beneficial brand partnerships.
New Brandify Survey Reveals Consumer Habits in Local Search
For Brandify’s local search consumer survey, consumers were asked to name the tools they’ve used in the last 30 days to find information about businesses nearby. Though a vast majority of 77% named Google Maps over any other tool, there was a significant “second tier” group including Facebook at 38%, Yelp at 35%, and business websites at 32%.
The study also asked consumers about the frequency of searches, the range of businesses for which they searched, preferred devices, and the likelihood of visiting a business after searching.
The Path to Agency Scale: Product, Sales, or Both?
David: I’ve been thinking quite a bit about our product mix at ThriveHive recently. And in particular the segmentation of the various offerings of our newly combined GateHouse/Gannett company by customer budget.
It has surprised me, frankly, that so few agencies seem to go to market with the essential digital marketing bundle for local businesses you and I proposed exactly two years ago. In re-reading that article, I’d still give the same advice today and with even more urgency based on the rollout of Local Service Ads.
Latest Posts
6 Ways to Engage Your Online Audience and Turn Visitors Into Customers
How do you create content that will help you attract new customers, establish long-term relationships with your existing customers, and reach your business goals? Here are six practical recommendations on how to make your content marketing work.
Street Fight Daily: How to Engage Online Audiences, How California Court’s Yelp Ruling Affects Businesses
TODAY IN DIGITAL MARKETING… 6 Ways to Engage Your Online Audience and Turn Visitors Into Customers… What Does the California Supreme Court’s Yelp Ruling Mean for Your Business?… Why This Select List of Local News Providers Includes Only One Daily Newspaper…
Google Fined $5.1 Billion by EU for Monopolizing Mobile Search via Android Practices
The European Commission has laid down a record $5 billion fine against Google for allegedly monopolistic search practices that have essentially forced users to turn to Google for mobile searches on the company’s Android devices.
Hard Data on the Choices that Make or Break Loyalty Programs
A new report from loyalty marketing firm Kobie Marketing provides cutting-edge insight on the habits and preferences of consumers vis-à-vis the loyalty programs brands are trotting out to capture customers’ attention at a time when retail giants with vast digital resources loom large. We have the highlights.
Report: Advertisers Spending More on Search and Amazon, While Social CTRs Drop
Digital marketing software provider Marin Software has released its Q2 Benchmark Report, and the findings confirm the hype about advertising spend on Amazon: It’s on the rise, while social click-through rates decline and search spend remains a major priority for brands.
Street Fight Daily: Google Fined Record $5 Billion by EU; What Consumers Prefer in Loyalty Programs
TODAY IN DIGITAL MARKETING… Google Fined $5.1 Billion by EU for Monopolizing Mobile Search via Android Practices… Hard Data on the Choices that Make or Break Loyalty Programs… Report: Advertisers Spending More on Search and Amazon, While Social CTRs Drop…
Street Fight Daily: Attribution Remains Top Challenge for Brands, Nextdoor Partners with HouseCanary
PARTNERSHIPS, ACQUISITION, AND PERSISTENT INDUSTRY PROBLEMS… Proving Local Attribution and ROI Remains a Top Challenge for Multi-Location Brands… Nextdoor Partners With HouseCanary, Adding Real Estate Functionality to its Social Network… Salesforce Will Acquire Data Integrator Datorama for a Reported $800M…
Stuzo and Koupon Media Partner for High-Powered Mobile Retail Solution
The digital product innovation company for retailers, Stuzo, and mobile retail solution provider Koupon Media are partnering up to furnish retailers with increasingly streamlined strategies to capture consumers’ attention where their eyes most linger: on the screens of their mobile phones.
Nextdoor Partners With HouseCanary, Adding Real Estate Functionality to its Social Network
The news, announced Tuesday morning, marks progress in a natural direction for Nextdoor, whose users already jabber about real estate without prodding on the social network’s part, said Nextdoor’s Chief Revenue Officer Lauren Nemeth in a company press release.
Proving Local Attribution and ROI Remains a Top Challenge for Multi-Location Brands
Outside of budget and time/resource constraints, local marketers at big brands and multi-location retailers continue to rate attribution and ROI as their most difficult digital marketing challenge, according to Street Fight’s latest survey. That’s similar to what they said in 2017.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem