News and Analysis
3 Examples of B2B2C Commerce in AR
The under-exposed B2B2C AR sub-segment includes enabling tools that equip businesses to build and offer AR experiences to their customers. Under that umbrella are AR platforms such as Snap’s Lens Studio. It lowers friction for consumer brands to create AR lenses to promote themselves and interact with customers in novel ways.
Commentary
3 Challenges Keeping Chief Growth Officers Up at Night
The role of the Chief Growth Officer is challenging enough without digital ad budgets getting upended. But that’s exactly what’s happening. Thanks to radical changes made by the three largest U.S. online ad platforms, the digital advertising ecosystem is undergoing a transformation, and it is forcing Chief Growth Officers to reconsider their marketing strategies. Here are three challenges keeping Chief Growth Officers up at night—and a straightforward solution for getting more sleep.
5 Proven Strategies for Ramping Up Your Mobile Coupon Marketing Program
The United States is one of the largest smartphone markets in the world, with some 96% of people owning a cellphone. Those consumers most likely to own a smartphone fall into the sweet spot of retail marketing demographics—those ages 18-29 (96%) and those ages 30-49 (92%), according to Pew Research. Retailers are realizing that mobile coupon marketing is the best way to get special offers in the hands of consumers.
Retailers that take advantage of the power of mobile marketing when combined with coupons have a new and effective means of driving foot traffic and purchases. Here we offer a look at five mobile coupon marketing strategies.
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As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?
“An interesting thing is that Facebook has been a leader for so long [that] it’s become oversaturated on the buy side, and prices are going way up. There’s an opportunity for other vendors who can provide similarly granular audience information to seize some of that market share,” says Kitewheel CEO Mark Smith.
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