News and Analysis
Organizations Struggle to Use Data Effectively
The question facing marketers is not just how to get data; it’s how to use it. And a new report by the CDP Amperity conducted by Forrester finds that many organizations are struggling to use data effectively.
These Location Intelligence Solutions Are Optimizing Last-Mile Delivery
Advanced location intelligence software combines artificial intelligence and street-level mapping data to help startups predict customer buying patterns and stage inventories in the right locations — e.g. ghost kitchens — using prediction algorithms and real-time sales metrics. Location intelligence software firms are also taking advantage of traffic data, weather information, and consumer behavioral data to help last-mile delivery companies streamline operations in today’s tough business environment.
May Was a Lucrative Month for E-Commerce Retailers — Here’s Why
Forget back-to-school shopping in the fall or the pre-Christmas rush in December. New research from the mobile measurement company Adjust shows that May is quickly becoming one of the most lucrative months for m-commerce retailers.
Commentary
Mobile Trends Set to Hit the US in 2020
2019 was a hectic year for many in the social and technology spaces, and we expect that theme to carry into 2020: the “new normal” will become just “normal.” We are optimistic about this new year but also foresee some systemic changes as to how mobile technology will continue transforming our lives while allowing us more control.
Free and Premium Loyalty Programs Can and Should Coexist
Brands like Lululemon and Restoration Hardware have strong, headline-making loyalty programs with annual fees upwards of $100. But thousands of brands also have free, points-based loyalty programs — can the two coexist in a single brand?
The short answer: Yes. With shoppers’ desire for richer experiences and more valuable rewards and retailers’ need to gather data to support these desires, a blend of both premium and free loyalty is an advantageous route.
Converting Prospects to Customers Through Event Marketing
The marketing journey is not as predictable as it once was, and there are potential roadblocks to conversion at every stage within the funnel. Today’s buyers have access to high-quality information about products and services through digital media, so they’re not reliant on the sellers for insights. In the most successful companies, sales and marketing organizations overcome these roadblocks together. They work in concert to generate brand awareness, educate prospects, forge relationships, and ultimately to turn prospects into customers. Event marketing plays a key role in these efforts.
Latest Posts
Facebook Announces Slew of Changes to Boost Local Businesses
A couple of weeks after Google announced changes to local event discovery, Facebook is announcing a bevy of updates intended to make connecting with local businesses easier for its 2 billion users. Here’s everything you need to know.
Report: 34% of Ad Impressions Placed on Low-Quality Sites
Reputable brands have pushed back hard against having their ads appear alongside content that goes against their values—for example, advertising running alongside articles or videos about how to complete the Tide PODS challenge—but Gartner L2’s research shows that the pushback hasn’t been effective enough, and the industry still has work to do.
Street Fight Daily: Facebook Releases Slew of Local Features, Here Challenges Google Maps
TODAY IN LOCAL & DIGITAL MARKETING… Facebook Announces Slew of Changes to Boost Local Businesses… Here Attacks Google Maps with New Freemium Website Plan… Alexa Users Are Reportedly Not Buying Anything with Their Voice…
5 Things to Know About Amazon’s Fast-Growing Ad Biz
Search “Amazon advertising,” and the first webpage you’ll find comes from the e-commerce giant itself. The pitch? In a phrase: “Reach millions of customers who find, discover, and buy at Amazon.” It doesn’t get much more compelling than that. Here are five things you need to know about the most legitimate challenge to Google and Facebook’s digital ad dominance.
Street Culture: SproutLoud’s Reinvention Requires Collaboration
Channel marketing automation company SproutLoud had a circular problem: the turnover was bad, which was bad for employee morale, which was causing more turnover. The company’s internal culture was deteriorating—a point at which many startups have struggled to reset their environments, and a point at which SproutLoud’s leadership team took responsibility.
Street Fight Daily: What to Know About Amazon’s Fast-Growing Ad Biz, Are Publishers Now Like Tech Vendors?
TODAY IN LOCAL & DIGITAL MARKETING… 5 Things to Know About Amazon’s Fast-Growing Ad Biz… Are Publishers Becoming More Like Tech Vendors?… Street Culture: SproutLoud’s Reinvention Requires Collaboration…
Street Fight Daily: Square Opens Its Platform to Developers, Google Pursues the Gamification Route
TODAY IN LOCAL & DIGITAL MARKETING… Square Announces SDK, Opening Its Platform Directly to Developers for First Time… Google Hooks Up With Unity to Entice Advertisers with Game Supply… After Downgrading Publishers, Facebook Explores New Ways to Boost Them…
Brand Battle: The Body Shop vs Bath & Body Works
Sponsored: To see how two personal care brands—The Body Shop and Bath & Body Works—stacked up in a competitive marketplace, digital marketing company Brandify used its proprietary software to see which marketing and branding areas stood out as strengths and which areas fell short.
LBMA Podcast: GetMiles, GrubHub & LevelUp, Jido Maps
On This Week in Location Based Marketing: Jido Maps, the National Park Service, VR waterslide in Germany, GetMiles, Guess? + Alipay, GrubHub buys LevelUp.
Square Announces SDK, Opening Its Platform Directly to Developers for First Time
Recognizing and looking to capitalize on the fact that some businesses may have needs its own software does not exhaust, Square announced on Thursday the release of the Square Reader SDK, which will allow developers serving brands and SMBs around the world to redesign the check-out experience in exactly the right way for their specific businesses.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature