News and Analysis

consumer trends retail

Why Rising Prices Are Changing the Way We Shop

Share this:

Rising inflation rates and supply chain shortages are causing more consumers to hold off on making big purchases in 2022 — and that’s giving retailers reason for concern.

New Hires at Lotame, LiveRamp, DemandScience, TextNow, and GumGum

Share this:

This Street Fight roundup features new hires in the spaces Street Fight covers: adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Lotame, LiveRamp, DemandScience, TextNow, and GumGum.

Why Yelp’s Local Data Keeps Popping Up in Unexpected Places

Share this:

Since the debut of Yelp Fusion in 2016, thousands of platforms and experiences have added Yelp search and local content. Integration partners can choose which attributes to show on their platforms, with millions of business updates coming in each month.

Commentary

Facebook, Free Speech, and the Responsibility of Power

Share this:

The many arguments adduced to spare Facebook the responsibility of monitoring its content, of removing content that leads to physical violence all the way down to false political advertising, fail because they are based on under-developed understandings of responsibility itself. To argue that Facebook should be spared almost all regulatory expectations because it is a technology like the telephone rather than a media site like the New York Times or that Facebook should not be entrusted with taking down false advertising or striking down violent speech because those are tasks best left to the government is a failure of imagination and a failure to imagine what (civic) responsibility entails. As the word suggests (respons-ibility), the responsibility of any company or person who provides the possibility of speech, who can take it away from any given user and makes billions in profits off it, is to answer for and consider the admittedly unpredictable and deeply complex ramifications of the speech spoken under the company’s or person’s auspices.

Consumerizing AI to Drive Stickiness and Usability

Share this:

Organizations investing billions in enterprise software realized the obvious: that easier-to-use technology was not only more scalable internally, but that it delivered better ROI. Accessible platforms could be optimized faster and were “stickier” across teams. This gave way to the consumerization movement in IT and enterprise. 

As we head into 2019, the enterprise’s consumerization is well established. Yet when it comes to AI, which will see over $235 billion in investment by 2025, this idea of consumer-like UI has largely fallen by the wayside. 

That has to change.

mobile data

3 Challenges Keeping Chief Growth Officers Up at Night

Share this:

The role of the Chief Growth Officer is challenging enough without digital ad budgets getting upended. But that’s exactly what’s happening. Thanks to radical changes made by the three largest U.S. online ad platforms, the digital advertising ecosystem is undergoing a transformation, and it is forcing Chief Growth Officers to reconsider their marketing strategies. Here are three challenges keeping Chief Growth Officers up at night—and a straightforward solution for getting more sleep.

Latest Posts

PureCars CEO Talks Power of Location Data—And How Some Brands Can Build Beyond It

Share this:

Street Fight talked with Sam Mylrea, CEO of PureCars, a marketing automation and business intelligence suite for auto dealers, to discuss how his company uses location data to help dealerships capture the attention of nearby customers.

Street Fight Daily: Mobile to Overtake TV by 2021, Influencer Marketing Needs a Clean-Up

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Zenith: Mobile Advertising to Overtake TV by 2021… Unilever Demands Influencer Marketing Business Clean Up Its Act… Google, Rebuilding Its Presence in China, Invests in Retailer JD.com…

Facebook’s Perennial ‘Potential’ in Local

Share this:

“In Facebook’s pivot to focusing on person-to-person communications and its strong emphasis on messaging, is there an implicit concession that the company will not make Facebook itself the center of its local effort?” Mike Blumenthal asks in this week’s biweekly column with David Mihm.

Gauging the Opportunity to Replace Local Merchants’ Websites

Share this:

We asked respondents what they used their sites for, and, considering the functions they deemed most important, whether they could replace them with a list of suggested companies and platforms. Facebook’s company pages and Google’s enriched listings topped the list.

Street Fight Daily: Facebook’s Static Local ‘Potential,’ SMBs Assess Options to Replace Websites

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook’s Perennial ‘Potential’ in Local… Gauging the Opportunity to Replace Local Merchants’ Websites… Global Ad Spend Is Set for Monster Growth in 2018…

LBMA Podcast: Walmart, Target, LinkedIN

Share this:

Featured on this week’s edition of the Location-Based Marketing Association podcast: LEGO + Grand Visual, LinkedIN, Vyking shoes, Walmart, Target, HERE + Decawave, LBMA D/A/CH.

Why Google Decided Phone Calls Are the Key to Google Assistant’s Future Success

Share this:

Among all the new AI-driven capabilities Google could’ve bestowed on its powerful Assistant, the company decided to focus on one capability in particular: a phone call.

Parking Startup’s Solution Keeps Shoppers In-Store Longer

Share this:

Retailers have spent millions strategizing about which location-based marketing and cross-channel personalization tactics are most successful in increasing dwell times, but a startup based out of Miami thinks the answer retailers are looking for is actually right outside their front doors.

Street Fight Daily: Foursquare’s Machine Learning-Based Attribution, Duopoly’s Damage Control

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Spotify, TGI Friday’s Enlist Foursquare for Machine Learning-Backed Measurement… Facebook Demands Advertisers Have Consent for Email/Phone Targeting… Google Reboots Advertising Tools to Give Users More Control Over Their Data…

food

As Grocery Shopping Evolves, Supermarkets Partner with Meal Kit Services

Share this:

By offering meal kit services within their stores, brick-and-mortar chains are disrupting the traditional supermarket model and giving themselves a better chance at competing with giants like Amazon.