News and Analysis

Crowd Street Offers a New Type of Investing StreetFight

Crowd Street Offers a New Type of Investing

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If you’ve been honing your “self-directed” stock-trading skills online to the point where you feel pretty confident in your financial acumen, your world just got bigger. Crowd Street is a new trading platform promising access to investment in companies that are not publicly traded. Crowd Street is a private market investment platform that has a […]

BOOM: Legacy Restaurant Brands Relaunch and Get "Glow-ups"

BOOM: Legacy Restaurant Brands Relaunch and Get “Glow-ups”

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MULO (multi-location) retailers and restaurants often take their eyes off the ball (or shelves and plates) when planning for the future. We’ve seen many examples of established brands that thrived for decades suddenly closing up shop and declaring bankruptcy. However, we’re also witnessing legacy brands that realize consumer needs are evolving. These brands are coming up […]

What's New at Walmart? A Creator Studio!

What’s New at Walmart? A Creator Studio!

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We’ve heard of SWAS or “stores within stores” (like Sephora at Kohl’s) and “pickleball within malls.” However, something new and powerful has now emerged for creators, at a Walmart in Tennessee. It’s a fully equipped creator studio where brand influencers, entertainers, and other Instagram-famous personalities and TikTok stars can capture content. Create-It Studios is described […]

Commentary

Streets Ahead: Yelp 2024 State of Services, Google Review Policy Street Fight

Streets Ahead: Yelp 2024 State of Services, Google Review Policy

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In this week’s Streets Ahead update, SOCi looks at Yelp’s 2024 State of Services report as well as the conclusion of Google’s new efforts to tackle fake reviews. Yelp Publishes 2024 State of Services Report The News Yelp’s annual report on the state of services indicates that the home services industry is set to break new […]

Intent, Context and Attention: 3 Signals Helping Brands See in the Dark

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After Google’s cookie drama, you’d be forgiven for feeling like the lights have been switched off. But when discussing what’s next, there’s yet another major topic largely and mysteriously absent – the consumer. How does the public feel about the intent of people-based tracking and profiling online? And how will that help or hinder our […]

Streets Ahead: AI Overviews and Organic Search, Google Core Update Concludes Street Fight

Streets Ahead: AI Overviews and Organic Search, Google Core Update Concludes

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In this week’s Streets Ahead update, SOCi looks at recent changes in AI Overviews as well as the conclusion of Google’s August Core Update. AI Overviews Now Better Reflecting Google Organic Search Results The News Recent research by Mark Traphagen and seoClarity shows that AI Overviews (AIOs) are now closely mirroring Google’s organic search results. After […]

Latest Posts

What Innovid Brings to the Mediaocean Table Street Fight

What Innovid Brings to the Mediaocean Table

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Once the Mediaocean acquisition of Innovid (for upwards of $500 million) goes through, the company will have one tough tech stack. “Being able to manage everything from Meta to TikTok to Snap, to now Reddit, is the latest one,” said Mediaocean CMO Aaron Goldman. Managing ads inside walled gardens is something that Flashtalking does very […]

MULO Brands With Soul November Picks: The Holiday Season of Giving Street Fight

MULO Brands With Soul November Picks: The Season of Giving

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Rather than single out one brand this month, we will focus on how several MULO (multi-location) brands are leaning into giving this holiday season with tie-ins to philanthropic efforts. Aligning a brand with a specific charitable effort can be risky, so doing due diligence before selecting a cause is imperative today. You certainly don’t want […]

Does Holiday Ad Spend Pay Off? (And Early Indicators from Skai) Street Fight

Does Holiday Ad Spend Pay Off? (And Early Indicators from Skai)

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As we publish this, Black Friday is less than 48 hours away. Although data shows that people are now taking advantage of year-round sale days, the next week is still considered a “big boost” time for many MULO (multi-location) brands and the agencies that buy their media. According to up-to-the-minute ad buying data from advertising […]

Raptive Survey Cleaning Is a Top Holiday Stressor Street Fight

Raptive Survey: Cleaning Is a Top Holiday Stressor

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There is no rest for weary creators during the holiday season, but opportunities for brands abound.  Raptive, a media platform that works with enterprise publishers and more than 5,000 creators, conducted a survey recently of more than 300 creators and more than 600 consumers about various topics related to the holiday season. Publishing verticals included […]

Holidays 2024 Installment 7 Christena Garduno Predicts the Spending Future Street Fight

Holidays 2024 Installment 7: Christena Garduno Predicts the Spending Future

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Christena Garduno is the CEO of Media Culture, a performance marketing agency. As we continue our Holiday Shopping 2024 trends predictions, she offers her perspectives on what and where people will experience retail gift shopping this year. What is your #1 prediction for the holiday shopping season? “Experiential retail will play an even greater role […]

Give the People What They Crave! Gregg Majewski Craveworthy Adds Fresh Brothers Brand to Portfolio

Give the People What They Crave! Gregg Majewski Adds Brand to Portfolio

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Gregg Majewski was one of the highlight speakers at Street Fight LIVE 2024.  This week, he made the news with Craveworthy Brands’ acquisition of  Fresh Brothers Pizza, a MULO (multi-location) company with 22 locations. Craveworthy is currently the parent company of: BD’s Mongolian Grill Dirty Dough Flat Top Grill Genghis Grill Krafted Burger Bar + […]

Report Advertisers Must Include Mobile Games in the Media Mix Street Fight

Report: Advertisers Must Include Mobile Games in the Media Mix

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It looks like the mobile channel is undervalued or at least under-utilized in advertising. Who knew? More specifically, the mobile gaming audience is being overlooked. According to a report by Digital Turbine called, “The Game-Changing Shift Report Series: CPG Edition. Why Brands Need to Consider Mobile Games in Their Media Mix,” ad campaigns miss up […]

Streets Ahead Bluesky Soars and Google Expands Future Street Fight

Streets Ahead: Bluesky Soars and Google Expands

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In this week’s Streets Ahead update, SOCi discusses the mass exodus from X to Bluesky and  Google expanding its  “Nearby Offers and Events” feature.  Bluesky Usage Soars Amid Exodus from X The News In the aftermath of the 2024 U.S. presidential election, Bluesky, a two-year-old decentralized social media platform, has seen a dramatic rise in user […]

Holidays 2024 Installment 6 Christy Parrish Predicts the Spending Future Street Fight

Holidays 2024 Installment 6: Christy Parrish Predicts the Spending Future

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Christy Parrish is the Senior Director of Client Partnerships at Cordial, shares her 2024 Holiday Shopping Predictions in Street Fight’s exclusive interview. With a focus on customer behavior and channel preferences, Parrish delivers unique insights for retailers navigating the season What is your #1 shopping prediction for this holiday season? In her Holiday Shopping Predictions  […]

How AI Can Help Multi-Location Restaurants Prevent Another Health Crisis Street Fight

How AI Can Help Multi-Location Restaurants Prevent Another Health Crisis

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What if restaurants could spot a health crisis before it spreads? With the help of AI, they just might. McDonald’s burger patties may not have been the culprit of its recent E. coli outbreak, which the company quickly traced back to slivered onions, but customers temporarily took a step back from the quick-serve restaurant’s top […]