News and Analysis
Mobile Madness: Roundup on Marketing Best Practices
Mobile has been a hot subject for the past year as marketers and technologists figure out how to map customer behavior and orchestrate marketing in the wake of Apple’s anti-tracking AppTrackingTransparency policy. In this roundup, experts on digital marketing and mobile weigh in on best practices for one of digital marketing’s most important devices.
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For Luxury Brands, The Possibilities of Programmatic Cannot Be Ignored
For luxury brands, creating customer relationships, and the revenues they bring, is everything. A $25,000 watch or $150,000 vehicle is rarely an impulse buy but instead a purchase achieved after many different points of engagement.
Programmatic advertising is taking an increasingly higher percentage of all ad budgets, and luxury brands and their marketing efforts need to hop on board with this trend. Digital advertising has the power to use contextual targeting and select first-party data to find the right audiences at the right times and in the right places, no matter how high-echelon the product.
LBMA Vidcast: 7-Eleven Launches Mobile Voice Ordering, Adidas Tests AR Instagram
On this week’s Location-Based Marketing Association podcast: 7-Eleven launching mobile voice ordering, Adidas testing AR Instagram in London, Amex launching a mobile restaurant booking app, Augmented Reality wine labeling with Winerytale app, Toys R Us first in Canada to use Snapchats Portal Lens, and Factual introducing predictive & loyalty audiences.
How to Thrive on Amazon around the Holidays: Tips and Tricks to Prep this Season
Figuring out how best to fit Amazon into your holiday marketing strategies can be tricky, especially when it comes to balancing the investment between physical locations and the online experience. Some retailers are doing this well and thriving without Amazon (think Glossier, shoe companies Rothy’s and Koio, as well as any number of DTC brands), but many more rely heavily on the site to augment both digital and real-world strategies. So if you’re looking to leverage Amazon to your advantage this holiday season, here are a few tips and best practices for retail success.
Latest Posts
Cheetah Digital Acquires Stellar Loyalty
The acquisition combines a comprehensive suite of digital marketing tools from Cheetah Digital with the loyalty expertise and huge repository of data commanded by Stellar, according to the release, allowing the pair to provide brands with a more powerful, all-in-one B2C marketing platform.
Google Updates Search to Recommend Local Events Based on User Interests
Google is bringing the personalization zeitgeist to local event recommendations. The company reported on its blog Thursday that it is releasing a series of new features that will make it easier for users to find essential information about events of interest to them right on search engine result pages.
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