News and Analysis
5 Retail Media Networks to Watch in 2022
Demand for first-party data, coupled with the looming disappearance of third-party cookies, has created a moment of opportunity for innovative multi-location brands and retailers. Retail media networks offer a way for brands across the spectrum of verticals to monetize the reams of personally identifiable information they’ve collected from their own digital properties, like apps and websites, and expand their global footprints.
Brands Embrace Holistic Data to Improve CX
Flawless experiences, complete personalization, and timely communication across multiple channels. Consumer expectations have never been higher. With the line between success and failure now razor thin, more brands are asking how they can use data to provide customized experiences that cater to each buyer’s wants and needs.
Report: Brand Loyalty Declines as Consumers Push for Transparency
Following two tumultuous years, consumers are returning to their pre-pandemic ways. Spending on experiences and activities is up, and shoppers are returning to stores in person. Consumers are looking for the best selection and the best prices. What they’re not concerned with is brand loyalty. Where has the love gone?
Commentary
10 Ways To Provide a Cutting-Edge Retail Customer Experience
Delighting customers isn’t about getting one thing right; it’s about firing on all cylinders, both online and in brick-and-mortar stores, to make an authentic connection with buyers to drive satisfaction and loyalty.
What does that look and feel like? Here are 10 examples of best practices that represent the state of the art in retail CX.
Location Weekly: Pinterest Experiments with AR; Zenreach Promotes Walk-Through Metric for O2O Marketing
In this 450th episode of Location Weekly, the cosmetics industry dominates the news. Pinterest is adding an AR make-up testing feature, and L’Oréal is getting personalized with the Perso app.
Atari is blending gaming and hotels, Zenreach is promoting a “walk-through” metric for online-to-offline marketing industry, Havas is partnering with Moving Walls for OOH measurement, and Google is partnering with Coconut Software for financial service reservations feature.
Email Monetization’s Place in the Changing Horizons of Digital Advertising
We all know that digital advertising isn’t going anywhere. When brands pull back on spending on social and display advertising, they’re putting more resources into other channels. Over the past year, email monetization has gotten the bulk of this attention.
Using AI to systematically select ads that appeal to a publisher’s recipients means brands aren’t wasting their budgets on readers who aren’t interested in their products, and publishers aren’t turning off their readers by running unappealing ads.
Latest Posts
Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local
With the new wave of technology tools on the market, marketers can access detailed reporting to identify specific data points that are performing, or not performing, and then optimize their campaigns accordingly to improve results and curb wasted expenditure. Leveraging unstructured data for audience localization should be a top consideration.
S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns
Assessing the effectiveness of drive-to-store campaigns by measuring incremental visits generated is the gold standard for the location-based marketing industry, but that standard has been lacking in established, industry-specific points of comparison. Enter S4M, which has released a new calculator based on industry-specific cost per incremental visit standards.
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