News and Analysis
LiveRetail Aims to Build the Canva of Hyperlocal Advertising
LiveRetail is aiming to solve the problem of localized creative with what co-founder Wayne Reuvers calls the “Canva” of hyperlocal advertising.
Heavy Flu Season Has Medicine Brands Bringing More Ads Into Store Aisles
To differentiate themselves from competitors in a busy flu season, some brands are investing in in-store retail media that places their messages as close to the point-of-decision as possible.
Changing Perceptions of Debt Make Buy Now, Pay Later More Lucrative
Changing perceptions of what debt means are leading to increased adoption of Buy Now, Pay Later payment methods, according to a new report by Reach3 Insights.
Commentary
Data Enrichment, Your Business, and Your Career
Creating great customer experiences is ultimately what matters most, and this requires a single customer view and data enrichment techniques for a deep understanding of your customer. Organizations that rely on only first-party data are at a disadvantage. They risk missing out on valuable new information as time passes. For example, did your customer just move to a new state or buy a new home?
How Connected TV Ads Help SMBs Recover from Crisis
One medium that will be especially helpful in the recovery is connected TV (CTV). About three-quarters of households own connected TVs, so SMBs can easily reach the public through this ad-supported medium as life returns to normal.
There are many opportunities to excel both in the current and post-pandemic marketing landscape, but businesses will only be able to take advantage of them if they intelligently create demand. Because of this, SMBs should use audience and measurement data to inform their CTV advertising strategies as markets reopen.
Location Weekly: Pinterest Dives into Visual Commerce
In this episode of Location Weekly, the Location-Based Marketing Association hosts Senior IT Manager of Mall of America, Patrick Wand.
The team also covers Incognia launching in US with its location behavior biometrics platform, Liquid Core Gum Co. installing Space Station touch-free gum dispensers, and Pinterest letting its users shop with their cameras.
Latest Posts
4 Game-Changing Influencer Marketing Trends to Boost Your ROI in 2019
Many brands have decided to establish dedicated budgets for their influencer marketing campaigns. In fact, 79% of brands surveyed by marketing tech firm Relatable indicated they will have a dedicated budget for influencer marketing campaigns in 2019. Brands are catching onto the power of this medium.
Looking to get in on the action? There are four game-changing trends in influencer marketing that will help you boost the ROI of your influencer marketing campaign in 2019.
Brands See Risk and Reward When Automating Reputation Management
With the reviews and other content being posted online about brands coming from an increasingly wide swath of sources, manual techniques for reputation management are no longer viable on a large scale. At the same time, the volume of online opinions bombarding potential customers is making it more important than ever for brands to constantly monitor what’s being said about them online. How are brands coping with the challenge?
Location Data Confidence in an Exploding Data Universe
Location intelligence, sourced securely and used in the right way, is an extremely powerful tool to craft precise targeting, predictive modeling, and creative media that drive meaningful marketing moments, massive ROI, and brand growth. Unfortunately, the location intelligence sector has also become a jungle of data fraught with fraudulence and insecurity.
Location intelligence is powerful, but in today’s highly scrutinized world, you have to challenge every resource you engage to ensure confidence in its quality. There are three critical questions you should ask data partners before you engage them.
How Rising Public Concern Around Facebook Privacy Impacts Everyone’s Bottom Line
How do Facebook’s problems affect the rest of us? Good question. At Clever Real Estate, our effectiveness as a real estate technology company depends on our ability to connect with customers online, so we surveyed 1,139 Americans about their feelings regarding online advertising and the internet at large. Some of our findings might surprise you.
LBMA Vidcast: Amazon Go Takes Cash, Macy’s Launches ‘Story’
On this week’s Location-Based Marketing Association podcast: Goodwill, Bose + Coachella, Improving traffic with “Flo,” Amazon Go takes cash, Macy’s launches “Story,” Uber goes B2B with vouchers.
Local Marketing Methods That Will Attract Millennials
Millennials want their money to go further than it has before. They desire to pay less for both their wants and needs, are more socially conscious than ever, and need things to catch their eye quickly. So, how do we, as local marketers, appeal to them? Brands and businesses that can give millennials what they want, when they want it, and at an affordable price will win their business.
Freckle IoT Announces Attribution Backed by Fully Compliant First-Party Data
With privacy top of mind for marketers, offline measurement firm Freckle IoT is hitting the market this morning with an expanded attribution product backed by just about the most compliant consumer data on the market. Its compliance is secure because it comes from Killi, a consent management company also founded and headed up by Freckle Founder and CEO Neil Sweeney.
Urban Airship Rebrands as Airship, Offers Broad Suite of Mobile Customer Engagement Solutions
In a bid to expand its solutions well beyond push notifications, marketing firm Urban Airship is dropping the qualifier Urban from its name and launching a new identity as Airship, a customer engagement company that works with brands to target and coordinate customer interactions across apps, websites, SMS, email, mobile wallets, and other emerging channels.
Is Google Building an “Internet of Places?”
Use cases will materialize over time, but it’s already clear that visual search can carry lots of commercial intent. Point your phone at a store or restaurant to get business details. Point your phone at a pair of shoes on the street to find out prices, reviews, and purchase info. This proximity between the searcher and the subject indicates high intent, which means higher conversions and more money for Google. Moreover, visual search has the magic combination of frequency and utility, which could make it the first scalable AR use case: making the real world clickable.
AI Is No Magic Bullet for Policing Hateful Content
The task Facebook must take up as it attempts to police hateful content is one inseparable from political values, human judgment, and the interpretation of statements that need to be parsed by well-trained eyes and bright minds with a stomach for horror to boot. While machines will play an indispensable role in content moderation on a platform of Facebook’s scale, they will be far from sufficient. That’s because monitoring hate speech touches on nothing less than some of humanistic inquiry’s age-old questions: the debatable violence, status of truth, and foundations of meaning in language.
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