News and Analysis
Brands Test Both Luxury and Accessible Metaverse Marketing Campaigns
Luxury fashion brands like Gucci and sports retailers like Nike are selling digital versions of popular real-world products for thousands of dollars in the metaverse, and the fast-fashion retailer Forever 21 is selling products in Roblox that cost less than $1 each. The high/low approach is just one of many being tested by big name brands.
What Every Marketing Team Needs to Thrive in 2022
The economic headwinds businesses face today make it even more important for marketing teams to work smarter in order to drive growth. Businesses should be stepping up their local marketing efforts and running more hyperlocal campaigns if they want to continue to grow through the second half of the year and the first half of 2023.
Commentary
Top 5 CRO Tools That Will Increase Conversions for Your Small Business
CRO is the process of setting up a website in a way that leads site visitors to take action and purchase products. As a result, they are converted into customers of the business.
If you have a site that has high traffic, that is naturally a good sign. But it doesn’t mean much unless that traffic leads to conversions. Based on current research, we’ve compiled the top 5 CRO tools that you can use to increase conversions and bring in greater profit.
Using Zoom During Covid-19 Lockdown Exposes Users To New Data and Privacy Cyberattacks
Phishing attempts, coronavirus-themed fraud, and cyberattacks are increasing exponentially as fraudsters pummel organizations of all sizes in their attempts to gain access to sensitive information. They know just where to find that sensitive information, thanks to the inexperienced remote workforce that has been forced to work from home at this time.
In light of the pandemic, the usage of applications that enable virtual meetings has skyrocketed. One of the worst-hit platforms has been Zoom. Relatively unknown up until a few months ago, its use has soared in ways that the developers did not foresee before the pandemic struck.
Fortunately, there are steps people can take to keep their information secure.
Location Weekly: Verve, AppLift, and PubNative Join Forces as Verve Group
In this episode of Location Weekly, the Location-Based Marketing Association hosts Tanner Gatlin, the senior live content creator of NFL Media.
The team also covers Spotify and Chiquita Bananas teaming for prizes and playlists, PubNative and Applift joining with Verve to form Verve Group, and Coors Light’s #CouldUseABeer campaign.
Latest Posts
Interactive Marketing 2019: 4 Ways to Grow Your Audience with Innovation
There’s no denying that viewers today are fed up with plain advertising. It takes control of their digital activity and keeps them as passive witnesses to whatever is happening on the screen. Today, people expect a certain level of gamification from ads. Otherwise, the unit is typically shut down shortly after the ad begins or gets skipped quickly to the end. Enter interactive marketing.
Google Finds Itself Beneath EU Regulatory Hammer Once More
Google has been fined $1.7 billion for violating Europe’s antitrust policies. Specifically, the company stands accused of compelling companies that deploy its search capabilities on their own platforms to display a disproportionately high humber of text ads that will line Google’s pockets.
During Privacy Battle, Brands Adjust Location Targeting Strategy
Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the day. For marketers, however, the answer to whether privacy and personalization can coexist, and what happens to location data in the wake of tightening restrictions, has important ramifications. Industry experts weigh in.
How Will 5G Unlock Location Targeting?
5G goes far beyond just a speed boost. The quantitative advantages are joined by qualitative factors that will enable all kinds of new consumer use cases and content delivery strategies. This notably includes more precise location tracking/targeting and even some indoor use cases (think: retail). 5G-enabled phones will phase in over the next three years. Then, it’s off to the races.
Apple Strikes a Foreboding Tone with Big Ad on Privacy
Apple’s privacy-first policies should prove beneficial for the company and for the hundreds of millions of people who use its products. Still, the iPhone maker’s ad, light in tone as its soundtrack may be, strikes a decisively dark note representative of broader national anxiety about Silicon Valley and the danger of its increasingly unavoidable products. Beneath the ad’s veneer of levity, thinly constructed in the form of a small guard dog and man wary of using a urinal too close to his neighbor, the video sends a clear warning to smartphone users entrusting their private information to rival phone makers: The intimate details of your lives may already be compromised. Lean into your worries about your data’s theft and monetization, and fork over 10 Benjamins at the nearest Apple store for the sake of your own security.
Location Data Verification Firm Location Sciences Expands to Americas
As the location data and marketing industries experience heightened calls for privacy and quality control, location data verification solution Location Sciences is expanding to the Americas. The London-based firm also announced on Tuesday morning its appointment of digital marketing veteran Warren Zenna to take the helm on this side of the Atlantic.
Location Analytics Applied to the NFL
Nate Sterken: Location data generated from cell phones powers many of the ad-tech products with which we all work every day, from in-person attribution to targeting segments based on visitation patterns. Earlier this year, I got to work with data generated from a completely different source — professional football players.
No Matter What Business You’re In, You Are In The Business of Selling
Kendrick Shope: I coach a lot of entrepreneurs, many of whom are brilliant at what they do, have excellent people skills, and should be setting the world on fire. Unfortunately, they’re stuck trying to make ends meet when they should be doing seven figures in a year because they haven’t mastered the art of selling. It’s a skill like any other, and once you learn it and become really good at it, your business is going to change forever. If you really want to up your sales game this year, focus on these five selling strategies.
Increasingly, Your Brand Is Its Reviews
Mihm to Blumenthal: The famous Jeff Bezos quote comes to mind: “Your brand is what other people say about you when you’re not in the room.” Increasingly, the room is not a physical place but a virtual one—and it’s not a place you own. Reviews really bring the need to run a decent business at your core into stark relief.
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