Commentary
Data Enrichment, Your Business, and Your Career
Creating great customer experiences is ultimately what matters most, and this requires a single customer view and data enrichment techniques for a deep understanding of your customer. Organizations that rely on only first-party data are at a disadvantage. They risk missing out on valuable new information as time passes. For example, did your customer just move to a new state or buy a new home?
How Connected TV Ads Help SMBs Recover from Crisis
One medium that will be especially helpful in the recovery is connected TV (CTV). About three-quarters of households own connected TVs, so SMBs can easily reach the public through this ad-supported medium as life returns to normal.
There are many opportunities to excel both in the current and post-pandemic marketing landscape, but businesses will only be able to take advantage of them if they intelligently create demand. Because of this, SMBs should use audience and measurement data to inform their CTV advertising strategies as markets reopen.
Location Weekly: Pinterest Dives into Visual Commerce
In this episode of Location Weekly, the Location-Based Marketing Association hosts Senior IT Manager of Mall of America, Patrick Wand.
The team also covers Incognia launching in US with its location behavior biometrics platform, Liquid Core Gum Co. installing Space Station touch-free gum dispensers, and Pinterest letting its users shop with their cameras.
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Facebook Expects Record-Setting FTC Fine for Privacy Violations
Five billion would be a record for FTC punishment of a tech company and would signal harsher scrutiny to come for an industry that has accrued unparalleled wealth and power with little regulatory oversight. Facebook’s fine comes after a saga of instances in which it failed to protect user data. Most damningly, the company vowed to shore up its data protection practices in 2011 and can now be accused of failing to uphold that promise.
How Emerging Technologies Allow Businesses to Merge Their Digital and Traditional Marketing
New technologies (and new spins on old ones) are the modern company’s ally in merging digital and traditional marketing. The brands that find a sensible balance between the two are the brands that will outperform the competition. Let’s take a look at four major examples of innovation in this arena.
How Forward-Thinking Brands Are Leveraging Automation
Global brands—the kind that can afford huge teams of in-house marketers—are increasingly relying on marketing automation tools to manage triggered email campaigns, prioritize leads for sales, and leverage mobile campaigns across their customers’ journeys.
Here is how five top global brands are deploying automation to improve the way they interact with customers.
Report: Upon Unlocking Phones, People Flock to Social, Messaging
Anyone with a smartphone unimmune to our pervasive cultural addiction with digital communication will be unsurprised: It’s WhatsApp, Snapchat, and Facebook that currently capture most of the attention when we mindlessly unlock our mobile devices.
That’s according to media measurement company Verto Analytics, which released a report just this morning on the earliest part of the mobile journey: what happens right when we unlock our phones some 50 times per day.
Heard on the Street, Episode 24: Lowering Friction for Video Ads Part 2, with Waymark
Video has always been a coveted ad medium for local businesses. It carries a certain vanity factor and a high perceived ROI (and real ROI, depending on other factors). But one barrier has always been the creative production, which often results in low quality. We’ve all seen those cheesy auto-dealer ads.
Fortunately, technical barriers are lowering, says Waymark CEO Nathan Labenz in the latest episode of Street Fight’s Heard on the Street Podcast. In this episode, we feature part II of our interview with Labenz and pick up where we left off in discussing distribution strategies. If half the battle in video ads is creation, the other half is distribution.
Borrell Associates Names Jim Brown President
Borrell Associates, a firm that provides cutting-edge insight for the location marketing industry, announced a leadership change on Tuesday. Jim Brown, previously vice president of sales, will take on the role of president, partnering with Corey Elliott, newly minted senior VP of local market intelligence, to help steer Borrell into the future.
5 CRM Platforms for the Cannabis Industry
Growers and dispensaries in certain states are required to submit reports that include information about their customers and sales to governing bodies. How easy, or difficult, these reports are to generate depends on the CRM platform that the business is using, and those platforms designed for marijuana businesses specifically tend to make the process as efficient as possible.
Here are five examples of CRM platforms designed for businesses in the cannabis industry, along with details about what makes each of these platforms unique.
4 Game-Changing Influencer Marketing Trends to Boost Your ROI in 2019
Many brands have decided to establish dedicated budgets for their influencer marketing campaigns. In fact, 79% of brands surveyed by marketing tech firm Relatable indicated they will have a dedicated budget for influencer marketing campaigns in 2019. Brands are catching onto the power of this medium.
Looking to get in on the action? There are four game-changing trends in influencer marketing that will help you boost the ROI of your influencer marketing campaign in 2019.
Brands See Risk and Reward When Automating Reputation Management
With the reviews and other content being posted online about brands coming from an increasingly wide swath of sources, manual techniques for reputation management are no longer viable on a large scale. At the same time, the volume of online opinions bombarding potential customers is making it more important than ever for brands to constantly monitor what’s being said about them online. How are brands coping with the challenge?
Location Data Confidence in an Exploding Data Universe
Location intelligence, sourced securely and used in the right way, is an extremely powerful tool to craft precise targeting, predictive modeling, and creative media that drive meaningful marketing moments, massive ROI, and brand growth. Unfortunately, the location intelligence sector has also become a jungle of data fraught with fraudulence and insecurity.
Location intelligence is powerful, but in today’s highly scrutinized world, you have to challenge every resource you engage to ensure confidence in its quality. There are three critical questions you should ask data partners before you engage them.
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