News and Analysis
To Market, To Market: Trends in the MULO Grocery Store Industry
The multi-location grocery store industry is no longer just traditional grocers. Target, drug stores like CVS and Walgreens, and convenience stores now stock shelves with household staples. “Traditional” grocery stores have expanded their product offerings to include greeting cards, flowers, and hardware items. Specialty grocers abound, and many niche brands are expanding to new geographies […]
Microsoft Advertising Honors Tinuiti
Now that Microsoft Advertising has named Tinuiti its Global Client Partner of the Year for the first time. Josh Brisco, Group VP of Acquisition Media at the largest independent performance-marketing firm in the U.S., reflected on this latest recognition. Although being named Global Client Partner of the Year is a first for Tinuiti from Microsoft, […]
Data Clean Rooms Won’t End the Identity Battle
Since Google’s first date for the end of third-party cookies, the industry has continued to search for viable alternatives. Among the plethora of proposed solutions, data clean rooms have sprung to the top of industry-leading agendas as a potential solution for the eventual depreciation of third-party cookies. And the theory makes some sense – it’s […]
Commentary
Can Immersive Marketing Boost Local Businesses?
One of the emerging technologies driving innovation amid Covid is AR. For example, its ability to add real-life interactivity to e-commerce gained traction in 2020. This could extend to a post-Covid world of “touchless” retail for in-aisle virtual product interaction.
3 Ways Local Content Drives Customer Connections
Social distancing is here for the long haul, but consumers are still craving social connection. Brands can fill in the gaps by maximizing their digital presence on the key search and social platforms, such as Facebook, Google My Business, and Yelp, where consumers are spending increased time online.
Post-Third-Party Cookie Advertising and Experiences
Companies will still need to provide an equivalent user experience to the unknown visitors or risk driving them away. They will need to find incentives to drive authentication and opt-ins; additionally, they will need to create a brand experience that is broadly accessible in lieu of today’s personalized approaches that rely on third-party data insights.
Latest Posts
Location Weekly: Mobiquity Technologies Tracks Covid-19
In this episode of Location Weekly, the Location-Based Marketing Association covers PopID and Wasserstrom releasing a facial recognition and temperature screening system, Locomizer launching its High Streets Recovery Tracker with Centre for Cities, Mobiquity Technologies releasing “hot spot” algorithms to measure Covid-19 traffic, and Moving Walls acquiring Ahoy.
Restaurants Are Using Technology to Bring Back Customers Post-Pandemic
How do local restaurants implement coronavirus-driven changes, and what role will technology play in helping those businesses reemerge from lockdown status?
Statewide regulations, like sanitizing protocols and spacing between tables, are in many ways easier for restaurants to implement because they are clear-cut. Certain diner expectations are harder for restaurants to gauge, and that has presented a new opportunity for technology providers catering to the restaurant market.
States are Reopening. It’s Time to Start Thinking About OOH Again.
Ultimately, we know that people will go back outside. And they’ve already done so, with the average distance traveled amongst Americans up at least 28% since the first week of April, according to Geopath and Intermx. With more consumers back out on the roads, OOH will rebound to “become more valuable than ever.” Now is the time for agencies and brands to get ahead of competitors, revisit their OOH strategies, and smartly phase them back into plans.
Here are five things to consider.
Video Marketing: A Definitive Guide for Fitness Businesses
There’s a good chance that you’ve seen competitor brands using video marketing and that you’ve heard it’s the next big thing. You may, however, not be sure if it really is a viable option for your fitness business. If this sounds like you, keep reading.
I’ll share all you need to know about using video marketing for your brand. I’ll cover how you can develop a video marketing strategy, types of videos you can create, and bonus tips to help you elevate your video content. But first, let’s look at why video really is the next big thing.
Can a Pandemic Inflect Local Commerce Tech?
Could forced adoption of alternative shopping methods like curbside pickup lead to user acclimation? Will millions of shoppers get exposed to the merits of these streamlined options and like what they see? Will new habits be born that sustain throughout normal times?
If so, these technologies — along with virtual-office enablement — could benefit from this period as a blessing in disguise for exposing their value propositions. But who stands to benefit most? We’ve identified five local commerce tech areas to which this could apply.
Mobile Commerce Bounces Back
Companies investing in existing user engagement are smart to do so. According to mobile monetization and marketing company ironSource, the average global cost to acquire a single paid install from an individual user in 2020 is $2.24 — which adds up quickly when you start to scale into thousands or hundreds of thousands of users.
So, while it’s important to keep spending on acquisition, retention and retargeting, informed by smart audience segmentation, are perhaps even more essential to ensuring app marketers are monetizing all of their users.
Cannabis Businesses Are Running More Geofenced Campaigns. Here’s Why
While geofenced campaigns and foot traffic attribution are old hat for mainstream brands, they represent a new frontier for cannabis businesses.
Despite widespread legalization in many states, the cannabis industry has been shut out from many of the most effective marketing and advertising strategies. In some cases, those restrictions come in the form of strict state and federal laws. In other cases, it’s simply due to a lack of ad tech platforms willing to accept their campaigns.
But times are changing, and new doors are opening up to businesses in the cannabis industry.
Ridesharing Inches Forward as Industry Looks for New Path
Years of rising demand for ridesharing services came to a full stop this spring, as coronavirus spread and communities across the globe were put under lockdown. Now, as ridesharing services like Uber and Lyft begin inching their way forward toward a new normal, they’re looking at how to adapt to the completely new environment in which they find themselves.
The Fight Against Facial Recognition Tech
Microsoft and Amazon suspended their sales of facial recognition technology to police departments in recent weeks amid nationwide protests against police brutality. IBM went even further, ceasing its research on the subject altogether.
It might be clever and intuitive, but facial recognition technology is highly invasive. Little wonder, then, that across the world, people are joining the fight against its implementation.
Data Enrichment, Your Business, and Your Career
Creating great customer experiences is ultimately what matters most, and this requires a single customer view and data enrichment techniques for a deep understanding of your customer. Organizations that rely on only first-party data are at a disadvantage. They risk missing out on valuable new information as time passes. For example, did your customer just move to a new state or buy a new home?
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