News and Analysis
Innovid Offers Reliable Measurement for Live Content
As live content continues its migration to streaming, marketers are demanding the same trust and precision they expect from traditional broadcast. Innovid, the independent software platform specializing in ad creation, delivery, measurement, and optimization, is stepping up to meet that challenge. The company recently unveiled its Live Content Certification Program, an initiative designed to ensure […]
OOH Advertising Hits $2.13B in Q3 Revenue
The advertisers that helped push record-high revenues in the OOH channel in Q3 include digital-first brands such as Apple, Amazon, Netflix, Uber, HBO, FX, and Paramount+. At $2.13B in Q3 revenues, OOH advertising delivered its strongest third quarter on record, according to new data from the Out of Home Advertising Association of America (OAAA). Year-to-date […]
Guideline Unveils Customizable AI Dashboards, Elevating Advertising Data Analysis
Guideline has introduced a major enhancement to its AI-driven analytics platform, unveiling Customizable AI Agent Dashboards that convert conversational insights into structured, persistent workspaces. The launch marks a meaningful evolution in AI-powered media analytics, enabling teams to move from natural-language queries to continuous analysis supported by Guideline’s more than $170 billion in verified annual ad-investment […]
Commentary
What the Rise of AI Shopping Means for the Future of Marketing Strategy
A shift is underway in the world of digital commerce and media, and its implications go far beyond channel optimization or creative placement. Publishers and marketers alike are beginning to recognize the transformational potential of AI-powered shopping agents, not just as a user interface, but as a new ecosystem altogether. We are no longer just […]
Franchise Marketing Needs a New Playbook for the Post-Promo Era
Okay, we need to talk. Promotional marketing has been the go-to playbook for franchise brands for years. The “20% off” email, the last-minute BOGO social ad, the holiday-themed coupon barrage—we all know the routine. Why? Because it work s… or worked, at least. But here’s the hard truth: short-term wins won’t cut it anymore. Today’s […]
Cookie Loss Didn’t Kill the Web, But AI Overviews Might
The digital advertising industry spent years preparing for the demise of third-party cookies—an event that never fully materialized. But while we were focused on cookies, a much bigger transformation was quietly unfolding: the fundamental shift in how people interact with search engines. AI Overviews. Google’s AI Overviews and AI-driven chatbots are reshaping search behavior in […]
Latest Posts
B-to-B Takes on Cannes
Cannes Lions claims to be the world’s largest gathering of the advertising and creative communications industry. Agencies, CPG brands, and related companies have long made the trip to France to connect, accept awards, party, and (of course) brag on social media that they attended. This year, we saw many B-to-B companies cross the Atlantic to […]
The Rise of Partner-Led Marketing
Impact.com is a commerce partnership management platform that is increasingly bullish on partner-led marketing, which is the development of communities around brands to drive revenue. Best Buy is a notable success in this endeavor for Impact.com but the platform also welcomed 700 new clients to its customer portfolio, including New Balance, Hydrojug, and Monzo. Globally, […]
New Collaboration Leads to Better Targeting for MULO Brands
Experian and Media.net (one of the world’s largest Supply-Side Platforms (SSPs)) are collaborating to amp up real-time contextual search intent and rich audience data. They believe this collaboration will help solve the problems of growing signal loss and audience fragmentation and enable advertisers to improve their targeting and results. The move goes beyond basic contextual […]
Franchise Marketing Needs a New Playbook for the Post-Promo Era
Okay, we need to talk. Promotional marketing has been the go-to playbook for franchise brands for years. The “20% off” email, the last-minute BOGO social ad, the holiday-themed coupon barrage—we all know the routine. Why? Because it work s… or worked, at least. But here’s the hard truth: short-term wins won’t cut it anymore. Today’s […]
Scorpion and Clio Partner to Deliver End-to-End Visibility for Law Firms
In a move to redefine what law firms should expect from their marketing and software solutions, Scorpion, the leader in digital marketing for law firms, and Clio, the most trusted cloud-based legal technology platform, have announced an exclusive strategic partnership. The alliance directly addresses one of the legal industry’s most persistent challenges: connecting marketing investments […]
Crowd Street Offers a New Type of Investing
If you’ve been honing your “self-directed” stock-trading skills online to the point where you feel pretty confident in your financial acumen, your world just got bigger. Crowd Street is a new trading platform promising access to investment in companies that are not publicly traded. Crowd Street is a private market investment platform that has a […]
MULO Brands With Soul May Pick: Clutch Coffee
We typically profile big multi-location brands in this column, but we were so impressed by this story from Darren Spicer, Co-Founder of Clutch Coffee, that we just had to include it. The brand currently has 20 drive-thru locations in both North Carolina and South Carolina and plans to open five more in the near future. […]
BOOM: Legacy Restaurant Brands Relaunch and Get “Glow-ups”
MULO (multi-location) retailers and restaurants often take their eyes off the ball (or shelves and plates) when planning for the future. We’ve seen many examples of established brands that thrived for decades suddenly closing up shop and declaring bankruptcy. However, we’re also witnessing legacy brands that realize consumer needs are evolving. These brands are coming up […]
Cookie Loss Didn’t Kill the Web, But AI Overviews Might
The digital advertising industry spent years preparing for the demise of third-party cookies—an event that never fully materialized. But while we were focused on cookies, a much bigger transformation was quietly unfolding: the fundamental shift in how people interact with search engines. AI Overviews. Google’s AI Overviews and AI-driven chatbots are reshaping search behavior in […]
What’s New at Walmart? A Creator Studio!
We’ve heard of SWAS or “stores within stores” (like Sephora at Kohl’s) and “pickleball within malls.” However, something new and powerful has now emerged for creators, at a Walmart in Tennessee. It’s a fully equipped creator studio where brand influencers, entertainers, and other Instagram-famous personalities and TikTok stars can capture content. Create-It Studios is described […]
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