News and Analysis
Flashtalking Social Ads Manager Includes Social Media Activation
Omnichannel advertising platform Mediaocean has deepened its relationship with Google, striking a unique deal as it relates to the former’s Flashtalking Social Ads Manager (in the past known as Scope by 4C). For the first time, brand marketers who access the Flashtalking Social Ads Manager, an independent tech platform, will be able to activate against […]
BOOM: Multi-Location (MULO) “Needles” Businesses: Part 2
We’ve already established that people will overcome a childhood fear of needles (or at least cope with it) if they see an upside benefit — like vitamin therapy. The other reason people will allow themselves to be poked with a sharp metal object (in addition to vaccinations and blood tests) is beautification. Multi-location (MULO) aesthetics businesses […]
The DOOH Renaissance: Why Out-of-Home Ads Are Dominating in 2023
Podcasts, social media, and AI-created ad copy have all created excitement and buzz in the adtech community in 2023, but nothing has generated results like digital out-of-home. DOOH is experiencing a renaissance, emerging from the pandemic as one of the hottest areas in advertising. The DOOH market is expected to grow at a compound annual […]
Commentary
Gowalla Returns with AR Location Lenses
In this episode of Location Weekly, the Location-Based Marketing Association covers the GroundLevel Insights and Town of Whitby Project, Vodafone rolling out centimeter-level tracking, GPS tracking for dementia patients with GTX Corp solution, and Gowalla coming back with AR location lenses.
The Convenience Consumer Is Here to Stay
The convenience consumer values brands that meet them where they are, allowing them to act on their own terms. Tech allows retailers to cater to these customers.
The Customer Touchpoints Businesses Aren’t Thinking Enough About
Businesses can’t ignore that more and more of their success is linked to apps and services they don’t own. They need to get a view of customer touchpoints.
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Consumer Concerns Shift from Covid-19 to Economic Uncertainty
Local businesses have been forced out of their comfort zone this summer as the economic impact of Covid-19 lingers and uncertainty persists into the final weeks of summer. With so many questions unanswered, businesses are searching for resources to help guide their decisions in marketing and general operations.
A number of martech firms are looking to fill the information void by launching their own Covid-19 resource centers and consumer data projects. The location-powered advertising and analytics firm Blis launched its own consumer sentiment tracker, with data from consumers in the United States, United Kingdom, United Arab Emirates, Singapore, and Australia.
Foursquare Uses Location Data to Increase Shopper Safety During Covid-19
Social distancing has become a new way of life, but in crowded metro areas, it’s not always possible to remain socially distant inside busy places like supermarkets and pharmacies. Shopping during off-peak periods is the best way to avoid crowds, but during the daytime hours, it’s anyone’s guess whether a particular store will be crowded or empty.
Foursquare thinks it has a solution.
Google My Business Search and Engagement Trends Define the Next Normal
With the addition of call data from DialogTech, we’ve been able to add an important new layer of insight to our examination of consumer sentiment in 2020.
The current report also adds two full months of new Google My Business data to our ongoing study. As you’ll see, the picture painted by the new data is one where consumers are continuing to limit their shopping activities in comparison with pre-pandemic trends, but have increased store visits and contacts significantly throughout the summer, likely with a focus on an expanded set of essential needs mixed with optimism about a return to normal.
How Brands Meet Evolving Customer Expectations with Creative Automation
What customers want from brands is transparency, product information, and available services. Tell audiences about new curbside pickup or what you’re doing to make deliveries safer. Think of how you are removing friction and easing customers’ worry and then speak about it, because not only are they listening, but they’re also paying attention to those who haven’t gotten it right.
Aside from finding the right story angle for customers, many marketing and in-house creative teams are struggling to produce enough new assets and push them quickly out the door, especially as they adjust to remote work. Here are some of the most common challenges brand-side creative teams face during these times and how creative automation can help overcome them.
Location Weekly: DoorDash Opening DashMart Stores
In this episode of Location Weekly, the Location-Based Marketing Association covers Verizon deploying 2cm precision location tracking, DoorDash opening DashMart stores, and Google launching earthquake detection on Android devices. Rich Ventura of Sony Electronics joins as a guest.
Snapchat’s “Promote Local Place”: The Deeper Dive
Snapchat’s 200 million users can now use Snap Map to find businesses in addition to finding friends. These two activities can go hand in hand if friends are discovered nearby on the map when users are planning local adventures.
But what matters most for local is that Snap will now let businesses promote themselves in the map interface, adding a key option for local advertising. This will happen on a self-serve basis for both SMBs and multi-location brands.
How to Start Selling on Amazon in 4 Steps: Complete Guide for Beginners
As the coronavirus pandemic keeps shoppers away from brick-and-mortar stores, those same customers are looking for shopping alternatives online. That, combined with the general increase in e-commerce popularity, makes this an opportune time to expand your online retail presence — including opening up shop on the Moby Dick of all e-commerce marketplaces, Amazon.
6 E-Commerce Tools for Brick-and-Mortar SMBs
Brick-and-mortar merchants are moving their stores online or developing combination solutions that encompass both website sales and curbside pickup to keep pace with customer demand. Many of those businesses that haven’t made the switch are weighing their options and looking for the right technology. Plug-and-play e-commerce platforms tend to be the most popular route for merchants looking to quickly pivot to online sales, but features like scalability, flexibility, and integration with inventory management software are also important to SMBs.
Here are six e-commerce solutions that brick-and-mortar merchants will want to check out.
Third-Party Data May Help Brands Fill Gaps Opened by Covid
The Covid-19 pandemic altered fundamental daily behaviors in most consumers’ lives almost overnight. For some, it had even more drastic effects for better and worse, shifting jobs and spending habits as well as where people go and how they spend their time.
For businesses, the drastic changes of 2020 mean existing data may be unreliable. Ruby Brenden, head of data products at data management platform Lotame, described the stakes of the current situation to Street Fight and gestured toward opportunities to meet the moment.
Fulfilling The Potential: How to Execute A Dynamic Creative Optimization Strategy
Dynamic creative optimization, or DCO, is a hot topic for many digital advertisers. The opportunity to personalize your creative’s look and message for different segments is appealing. However, it is easy to forget that DCO is a tool, not a strategy.
To fulfill the potential of DCO, you need a DCO strategy that pulls three levers at the same time.
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