Dynamic creative optimization, or DCO, is a hot topic for many digital advertisers. The opportunity to personalize your creative’s look and message for different segments is appealing. However, it is easy to forget that DCO is a tool, not a strategy.
To fulfill the potential of DCO, you need a DCO strategy that pulls three levers at the same time.
Fulfilling The Potential: How to Execute A Dynamic Creative Optimization Strategy
Dynamic creative optimization, or DCO, is a hot topic for many digital advertisers. The opportunity to personalize your creative’s look and message for different segments is appealing. However, it is easy to forget that DCO is a tool, not a strategy.
To fulfill the potential of DCO, you need a DCO strategy that pulls three levers at the same time.