News and Analysis
Generative AI is Revolutionizing SMB Marketing, But Creating New Data Privacy Challenges
The AI revolution has just begun, and small business owners are already reaping the rewards. Ninety-one percent of SMBs currently using AI say the technology has made their businesses more successful, but Scorpion Chief Data Scientist Matt Bentley believes the greatest benefit to generative AI is below the surface, and not yet realized by many […]
LOMA Wants to Fund Hyperlocal Marketing
Alex Nocifera is the founder and CEO of LOMA, which launched in market this past July. Backed by top Los Angeles-based venture funds, Wavemaker, Slauson, and Impulsum, LOMA stands for “local marketing” and is an always-on, data-driven platform that has raised more than $2 million in a pre-seed venture-capital round. LOMA’s equity dollars help businesses […]
Retail Media Networks – Opportunity vs. Reality
Retail media networks have grown in popularity amid the growing emphasis on ROI across today’s complex consumer purchase journeys and recent restrictions on third-party cookie usage. Many advertisers are eager to take advantage of retail media’s unique targeting opportunities. These include a blend of online and offline data gleaned from retailers themselves and available within […]
Commentary
Educating Advertisers on Streaming TV: Tips for 2H Planning
With explosive growth, there always comes a bit of a learning curve. Navdeep Saini, co-founder and CEO of DistroScale, the parent company of DistroTV, explains how the pandemic accelerated streaming TV market growth and what advertisers should be aware of as we approach 2H planning.
How Diverse Content Production Helps You Become A Thought Leader
Blog posts are great, but they’re not the only thought leadership format. Videos and other media can expand your reach and boost your reputation.
What Apple’s New Privacy Features Mean for Brand Marketers
With the biggest news from Apple pertaining to push notifications, email, IP addresses, and Apple Wallet, it is a critical time for marketers to reassess their strategies and get even smarter about how, when, and where they connect with customers. To state the obvious, more user-centric controls mean more opportunities for customers to shut down communications from brands who aren’t meeting their needs.
Latest Posts
What Gannett’s Partnership with Snap Means for Local Marketers
Despite its obvious benefits from a marketing perspective — with the ability to connect to more Gen Z consumers than Facebook, Instagram, and Messenger combined — Snapchat’s youth-focused advertising tools haven’t always been easy for small and mid-size businesses to take advantage of. A new deal with Gannett could change that.
How Advertisers Can Tackle Consumer Data Privacy and Protection
Regulatory frameworks work by putting more power in the hands of consumers. They help them to maintain better control over if, and what kind, of personal information a company can collect and utilize. Given that, future data sharing should be transparent and transactional. Trust is the new form of currency.
Standard Cognition’s Big Round and Retail’s Future
In this episode of Location Weekly, the Location-Based Marketing Association covers Standard Cognition raising $150M for automated checkouts, WaitWhile raising $12M to help retailers manage wait lines, Revolution360 re-inventing the street poster, and Google’s Jacquard data system for wearable clothing.
Not Every Agency and Ad Tech Firm is Decrying Google’s Privacy Moves
The big question is what Google’s shift portends for users and advertisers. Is it actually a boon to user privacy? Will it undermine digital advertising? Or will models like Google’s Federated Learning of Cohorts, which will allow targeting of groups of users with similar interests instead of targeting of individuals per se, fill the gaps?
StitcherAds Offers a Digital Substitute amid the Paper Coupon’s Demise
National retailers like CVS and Walgreens are betting that the changes in shopping behavior they’ve seen during the Covid-19 pandemic will last long after vaccines have been rolled out, and technology companies are following their lead with a host of new digital products designed to accelerate the print coupon’s demise.
Pandemic Marketing Staples for Brands and Small Businesses
How are companies structuring their coronavirus digital marketing approach? Is there a one-size-fits-all method that they’re using? Or is every industry different? Let’s take a look at a few of these pandemic marketing strategies and how you can apply it to your own business.
Growing Your Local Business While Keeping Consumer Privacy Top of Mind
Feeling overwhelmed by the apparent complexity of data privacy laws is understandable. But these issues are experienced by marketers throughout the country, and there are many resources available to help your business become compliant.
Street Fight’s March Theme: Pursuing Privacy
Following last month’s theme of “Disrupting Retail” we shift attention in March to “Pursuing Privacy,” a look at the shifting world of location data and internet tracking.
How Retailers Can Prepare Omnichannel Operations for Looming E-commerce Fatigue
The aim of clienteling is to increase customer loyalty and drive sales, while also increasing associate motivation by rewarding staffers for the resulting revenue uplifts.
The Pandemic Prompted a Programmatic DOOH Revolution. Here’s What Comes Next
Rather than stunting DOOH’s long-term growth, the pandemic instead led to DOOH becoming a more nimble and integrated part of advertisers’ overall media mixes.
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