News and Analysis
Google Third-Party Cookies, Adds LiveRamp to Data Clean Room Lineup
One year. That’s how long Google says publishers have to test — and raise any red flags on — the cookie alternatives in its Chrome Privacy Sandbox. In a recent announcement, Joey Trotz, director of product for Google’s Privacy Sandbox Ecosystems, all but guaranteed the company would finally be depreciating third-party cookies in the second half […]
Meet the Robotproof Leader: An Interview with Matt Robison About Boosting Product Sales
Matt Robison is the Founder & CEO of a marketing agency called Robotproof. The company is aptly named because he has a unique perspective on how to boost product sales by entertaining and engaging humans — and training the people who sell to them — at multi-location retailers. Robotproof’s primary focus is experiential marketing — […]
How Retailers Are Getting More Mileage from Curbside Pickups
With the pandemic firmly in the rearview mirror, consumers have returned to stores en masse. Surveys show that shopping behaviors in 2023 are not all that different from 2019 — with a few big exceptions. Online shopping continues to be more popular today than it was before the pandemic, and BOPIS—buy online, pickup in-store—has also […]
Commentary
LBMA: OH! Media Releases Audience Intelligence Hub
In this episode of Location Weekly, the Location-Based Marketing Association covers Trader Joe’s launching a special app for those with autism, OH! Media releasing its “Audience Intelligence Hub,” Ladorian & inReality partnering to personalize in-store screen messages, and Ulysses trying to monetize location data from every car on earth.
Should You Change E-commerce Platforms? Pros & Cons
If you’re running a long-standing e-commerce store, you may be wondering how you can do more to take advantage of these favorable circumstances. One option is migrating your store to a new e-commerce platform. Could a new foundation be the key to reaching the next level of online retail success? Let’s weigh the pros and cons.
Latest Posts
Will 2020 Be the Year to End Black Friday?
Black Friday this year will probably look a lot like it would’ve been in about a decade; we’ve just accelerated the online shift. 2020 will be the year that Black Friday and Cyber Monday stop being shopping ‘days.’ They’ll be turned completely upside down for years to come as retailers embrace a holiday shopping season of deals, strategized and targeted based on insights from online data.
DTC Brands Combine Physical Storefronts with Localized Search Strategy
Allbirds and Fabletics aren’t the first DTC brands to open up for in-store shopping, of course. Brands like Warby Parker and Bonobos pioneered the approach years ago. But the latest class of trendy DTC brands is doing things a little differently. Rather than focusing on urban centers, like New York and Los Angeles, DTC brands are using local data to target new, smaller locations in states like Arizona, Florida, and Texas.
Locating Holiday Success for Small Businesses
Because of the enormous spike in online transactions, there are more ways for customers to shop than ever before, creating new opportunities for small businesses to connect with core segments and personalize messaging with data-based insights grounded in historical trends and real-time behaviors. The ability to target individuals based on where they have previously been is tremendously valuable as consumer behavior has been required to adjust to ever-changing guidelines at the state/city and local level.
Search Marketers Cater to New Customer Needs for Holidays
Grocery stores are doing more business than pre-pandemic, with average weekly household grocery bills surging from $120 to $161 at the height of statewide lockdowns this spring. Many restaurants are pivoting right now to promote their takeout and delivery options. Health and wellness websites are fielding questions about coronavirus, as are many news publishers.
Leaning into the changes means understanding and responding to the challenges consumers are facing right now and setting up a search strategy that focuses on providing the best experiences possible.
Location Weekly: Grocery Store Lidl Deploys WhatsApp Chatbot
In this episode of Location Weekly, the Location-Based Marketing Association covers GameStop activating with a Pokémon Go partnership, Lidl’s WhatsApp Chatbot helping you plan ahead, Amazon going after the office supply market with Smart Dash Shelf, and Powell’s Books launching a book-scented fragrance.
Virtual Event Best Practices and Ideas for Business Growth in 2021
Major events such as the San Diego Comic Con successfully transitioned online in 2020, featuring more diverse speakers and reaching new audiences. But to make a virtual event that delivers views and boosts conversions, companies will need to follow a few best practices. We will also be sharing some virtual event ideas.
How to Ensure Your Mobile App Is ADA-Compliant
Federal courts have dictated that all mobile applications in the U.S. need to be accessible to those with disabilities, thanks to the Americans With Disabilities Act (ADA). Given these rulings and the 56 million people with disabilities in the U.S., you need to make sure your app complies with the law.
How to Attract and Retain Current Customers With CRM Software as a Small Business
Understanding the journey from a lead to a customer is critical, and with most online shoppers needing some form of customer support before they complete a purchase, implementing CRM as a small business should be a goal early on. With that in mind, let’s discuss a few tips small businesses can use for CRM implementation.
Popular Global Payment Options for Better Conversions and Customer Loyalty
Technology has made it easier than ever for e-commerce businesses to sell to global markets, and shoppers are growing more accustomed to making purchases regardless of geographical borders. What customers still demand, however, is a shopping experience that is localized and relevant to their own cultural preferences, including method of payment.
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