News and Analysis
LG Ad Solutions, Affinity Take On Closed-Loop CTV Targeting
LG Ad Solutions and Affinity Solutions are launching a new closed-loop CTV targeting and measurement solution that integrates Affinity’s purchase data with LG Ads’ CTV ad infrastructure to help brands optimize ad spend for conversions. The new solution, dubbed LoopIQ, launched just this week. According to the companies, the LoopIQ solution comes in response to […]
Survey: Despite Data Privacy Fears, Consumers Eagerly Embrace AI to Save Money
Consumers are leery of many things, but artificial intelligence doesn’t appear to be one of them. That’s according to a new survey by UserTesting, which found that despite concerns over data privacy — and a general uneasiness about brands using their personal information without consent — the majority of Americans are eager to embrace AI […]
Yelp Launches Index to Combat Deceptive Reviews
With fraudulent reviews on the rise, Yelp is making a change. Since 2012, Yelp has placed more than 4,900 Compensated Activity Alerts and Suspicious Activity Alerts, but for consumers, it can be difficult — if not impossible — to tell which businesses are bad actors on the platform. Now, in an effort to combat the […]
Commentary
LBMA: Uberall’s Acquisition of MomentFeed
In this episode of Location Weekly, the Location-Based Marketing Association covers Überall raising $115M and acquiring MomentFeed, LifeTagger and QR 2.0, Princess Cruises’ CrewCall bringing services to passengers at their location, and Perch rolling out “product aware displays” for Purina.
Fostering a Cybersecurity Culture to Avoid Retail Apocalypse
Reports indicate that local commerce is picking up. Consumers have shown pent-up demand, according to the National Retail Federation, after being locked down for many months with stimulus funds burning holes in their pockets. Retailers are noticing, but so are cybercriminals.
Think You’re Ready for AI? You Might Not Be
Despite its great promise, AI is not for everyone, and integrating AI into your existing functions isn’t something that happens overnight. If you’re not ready – and you don’t have the right kind of data to make AI productive and the insights actionable – it can be more of a hindrance than a help. AI-based campaigns should be approached carefully and methodically, but if done right, the payoff can be substantial.
Latest Posts
The Deprecation of Cookies Leads to a New Probabilistic Playbook
The upshot is that deterministic approaches via walled gardens will still have importance, but they will simply become a strategy play as opposed to a catch-all approach for digital marketing. It’s apparent that any brands buying or relying on deterministic audiences need to augment their solutions to ensure they meet their ongoing campaign goals.
GroundTruth Acquires Self-Serve Local Ad Platform Addy
The acquisition is part of GroundTruth’s push to equip small businesses with the kinds of location marketing and ad tech-driven solutions previously available only to big brands.
How Deep Learning Can Boost Small Businesses
With e-commerce and the reach afforded by the internet, local businesses now have the opportunity to look beyond their community to find customers and generate enough revenue to keep afloat.
Constellation Agency Helps Drive the Auto Industry into a New Era
The auto industry needs a tune-up. Customer service is getting faster across verticals amid the Covid-19 e-commerce boom. But all auto customers know that the sales experience in that industry has hardly changed — and it’s a hassle. Show up to the local dealership, find out if the car you want is even there, and of course, haggle with the dealer.
Diana Lee’s Constellation Agency is offering a solution.
Contact Centers Should Be Marketing Engines
With so much now happening in the contact center, it seems it is indeed an often untapped source of marketing gold — if marketers can glean meaningful insights out of it. that is. So, how can marketing executives accomplish that?
As Few as 13% of Professionals Expect Full-Time Return to Office
Before the Covid-19 pandemic bumped office workers out of the office and into their living rooms, most of them worked exclusively or almost exclusively from the office. But after a year of remote work by necessity, only 13% say they expect to go back to full-time office work.
Reveal Mobile Logs a Patent on “Custom Tagging”
In this episode of Location Weekly, the Location-Based Marketing Association covers Safegraph raising $45M, the bLinkup app providing Covid safety ratings on bars and restaurants, Reveal Mobile receiving a patent on “custom tagging,” and Apple dropping a hint at wearable tech with a new patent of its own.
Expert Roundup: How Will Privacy Define the Near Term? Part II
A group of experts expounds on what the advertising ecosystem can expect from privacy changes and how to prepare for a new era of digital marketing and business.
Privacy-forward Digital Marketing Can Outperform Traditional Models
The results of a new campaign by Brave Software and Dentsu International show that digital privacy might not be the monolith that it’s thought to be, and that advertisers can still generate a positive ROI on their campaigns without sacrificing consumers’ online privacy.
Consumers Request Deals and Emails, not Targeted Ads
The Cheetah Digital survey suggests that the answer to shifting privacy rules may be simple and surprisingly conventional: ask for an email address in exchange for clear value such as deals and discounts.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem