News and Analysis
Emplifi’s Platform Drives Social Commerce
When Emplifi upgraded its social commerce cloud last month, the goal was to empower brands to create more shoppable content across social media channels. The upgrades help bridge the gap between social media marketing and ecommerce to drive conversions and revenue for clients, the company said. Zarnaz Arlia, CMO of Emplifi, said the upgrades couldn’t […]
What Comes Next for Retail Media 2.0?
We all know where retail media has been. The channel has a history that dates back to at least 2012, when Amazon became a pioneer in the space and launched its first retail media network. That set off a chain of events that forever changed adtech as we know it. Walmart followed suit, with the […]
Toys ‘R’ Us is Not Playing Around With its Retail Re-launch
Setting what might be an example of a future retail model, mega toy brand Toys ‘R’ Us is emerging from bankruptcy with a new retail strategy involving airports and cruise ships. Called the “air, land, and sea” initiative, the big box MULO (multi-location) brand is opening up to 24 flagship stores and locations in airports […]
Commentary
LBMA: Moving Walls Ties OOH to Local, Targeted Offers
In this episode of Location Weekly, the Location-Based Marketing Association covers Hallmark printing custom messages in cards and mailing them out, Moving Walls tying OOH to local targeted offers, Nexyad and HERE teaming up for next-gen vehicle safety service, and U-Blox launching its PointPerfect location service.
4 Ways Growth Marketing Automation is Re-Writing the Book on Engagement
Growth marketing automation is transcending lead generation to create powerful automated experiences that improve engagement through each stage of the customer journey, transforming one-time buyers into brand evangelists.
5 Best Ways to Market Your Growing Franchise
With the post-pandemic market in mind and the larger availability of digital marketing techniques, here are five current ways to best market your growing franchise.
Latest Posts
6 Buy Now, Pay Later Solutions for Retailers
Retailers that don’t start offering flexible payment options on their checkout pages soon risk losing shoppers who prefer the unconventional approach to financing, especially for more expensive items. Flexible payment solutions tout bigger carts, customization, and faster transactions among their benefits.
B2B Strategy: How to Use Video Marketing to Build Your Brand
There’s no denying it now: Video is the future of B2B marketing. Time and again, studies show that B2B marketers get the most significant results and highest ROI from video marketing efforts. Perhaps it’s no surprise that 93% of marketers say that video is an integral part of their strategy, and 99% intend to continue using it, per Wyzowl research.
Retailers Turn to AI to Assist with Forecasting Challenges
With machine learning and AI, retailers have been able to navigate the continued imbalance between supply and demand. This is especially true for digital-first retailers and on-demand businesses. The number of online grocery shoppers increased by 35 million during the pandemic. That opened the door to new opportunities, but it also opened the door to certain logistical challenges that grocers never experienced previously. For example, online grocery shoppers expect the items in their mobile apps to be in-stock and available for delivery immediately, which is different from a shopper who casually browses store aisles to see what’s available at a brick-and-mortar location.
Street Fight’s May Theme: Payment Power
This month, we change focus to payment innovations with a theme we’re calling Payment Power. Most digital marketing aims, however indirectly, to drive transactions. But what a transaction looks like is rapidly evolving today, and that’s true not just of the technologies that power the point of sale but also of the way brands and retailers are leveraging the point of sale itself to increase revenue, collect data, and differentiate themselves from the competition. The upshot is that payments are powerful, and this month, we investigate the innovations driving that power.
4 Ways Video Management Systems Are Disrupting Retail
Surveillance cameras, typically associated with theft-prevention and security, not only help stores enforce social distancing regulations but also improve the customer experience. Here are four ways retailers can capitalize on video management technology.
Locations Are Pointing the Way Forward After Third-Party Cookies
When marketers store and analyze location data on the device, they reap the benefits of location-based marketing without running afoul of privacy standards. They are able to marry real-world insights with other types of data such as app behavior and online interactions while keeping all the consumer’s data on their phone.
Expert Roundup: How Will Location Intelligence Transform This Year? Part II
To define the current state and future trajectory of location intelligence, we’ve rounded up top industry voices and thought leaders. Executives at GroundTruth, Blis, and Stirista weigh in.
LBMA: Amazon Opens a Hair Salon
In this episode of Location Weekly, the Location-Based Marketing Association covers Amazon opening a hair salon in London with magic mirrors and AR, Japan’s Mitsubishi and Unerry partnering on a smart city project in Jakarta, CVS rolling out digital audio messaging with In-Store Audio Network, and Gentle Monster creating experiential retail with robots and donkeys.
Verizon Provides FLoC Alternative. Will It Work?
Verizon became the latest player to compete against Google’s FloCs this month with the launch of its new Next-Gen Solutions tool. The move marks a broader shift in ad tech toward contextual ads.
Private Ad Marketplaces Pave the Way for Post-Cookie Advertising
Private marketplace ad programs (PMPs) are becoming more and more popular with advertisers. In 2020, eMarketer announced that programmatic ad spending on private marketplaces will exceed open exchanges for the foreseeable future. Let that sink in for a minute — the exchanges that have long underpinned the way we way buy digital media are no longer the most popular tactic for media buyers.
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