News and Analysis
UserTesting Integrates with Contentsquare, Links User Feedback to Actual Experiences
UserTesting, a technology firm that helps businesses get rapid customer feedback, is partnering with the digital experience platform Contentsquare to make it easier for businesses to gauge the performance of their digital experiences. The partnership, announced just this week, allows UserTesting and Contentsquare clients to unlock additional customer experience insights across all digital properties, and […]
Multi-Location Marketing Mistakes That Could Tank SEO Success
As a marketing professional, you probably know how to avoid common industry pitfalls. But even if you think you’ve got a foolproof strategy, you can always count on Google to throw another curveball your way. And if you’re not thinking ahead, you could easily fall behind. With that, consider these five commonly overlooked marketing mistakes […]
The Halo Effect: Prime Day Success Leads to Retail Boom
It works. That’s the main takeaway from the latest round of Prime Day data from Criteo, which shows that sales during Amazon’s annual promotional event were hotter than ever in 2023. The role of Prime Day as one of the premiere shopping events of the year, led only by Black Friday and Super Saturday, in late […]
Commentary
Direct Mail in the 21st Century: Traditional Marketing Meets Digital
Direct mail marketing has evolved significantly with advancements in technology, enabling marketers to better segment and target consumers while continuously optimizing campaigns through data-driven insights. Postcard mailings can transcend the “print media” label and hold the same targeting and attribution standards as “digital media.”
How to Take Advantage of Changing Consumer Shopping Patterns
With this in mind, retailers across all industries are investing in technologies to simplify or enhance the customer experience, ensuring the pathway to purchase is intuitive and fast. With a variety of options (and opportunities) to consider when it comes to driving e-commerce and digital engagement, what should small businesses prioritize throughout 2021 as we anticipate entering a post-Covid marketplace?
Latest Posts
How Will Retail Redefine Itself in the ’20s?
This post is the latest in our “Disrupting Retail” series. It’s our editorial focus for the month of February, and you can see the rest of the series here. One positive phenomenon of the Covid era has been accelerated digital transformation in traditional sectors. This could be a blessing in disguise, as sectors like retail could […]
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