News and Analysis

It’s Time to Plan for Data Signal Sustainability

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If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. The simple fact is that change is the only constant in today’s digital landscape; if you’re […]

Audio Advertisers Sidestep Privacy Issues by Targeting Segments, Rather Than Individuals

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One of the oldest broadcasting mediums is finding new life in the digital era — and advertisers are taking notice. More than a hundred years after the voices of radio personalities like Orson Welles became household names, and decades after transistor radios made audio content portable and widely-accessible for the first time, audio news is […]

BOOM: Green is Good as MULO Salad Brands Abound

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Salads and salad brands are no longer a side dish. At the same time as multi-location (MULO) sweets and snack brands emerge and proliferate, greens-based companies are opening and scaling. Among the places consumers can find their favorite salad fixings are: Saladworks: One of the first entrants to the market (founded in 1986), the franchise […]

Commentary

LBMA: Amazon Prepares to Launch a Publisher ID

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In this episode of Location Weekly, the Location-Based Marketing Association covers the arrival of PayPal QR Codes at Munich Airport, Amazon getting ready to launch its own publisher ID, a digital signage portal bridging Lithuania and Poland, and GroundTruth rolling out geo-contextual targeting on OTT/CTV.

Mapping Innovations Accelerate for the Post-Covid Era

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The latest mapping innovations can be summed up in the announcements coming out of the last three major developer conferences. As we’re in the midst of developer conference season, this includes Google I/O, Snap’s Partner Summit, and Apple’s flagship WWDC. Let’s tackle those one at a time.

Retailers, It’s Closing Time for Open Web Advertising

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The digital ad industry is now living in the future we’ve been warned about for years — or one facet of that future, at least. We’re effectively living in a post-third-party-cookie world. But it’s not the end for retail marketing.

Latest Posts

online privacy

Expert Roundup: How Will Privacy Define the Near Term? Part I

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As Covid-19 took over the collective mindset of the past year, several previously prominent topics shifted to the back burner. But now that there’s a light at the end of the pandemic tunnel, those previously resonant topics are re-emerging.

At the top of that list is privacy.

Setting Up A Post-Pandemic E-Commerce Boom Strategy

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The previous year shattered expectations based on forecasts going into 2020. For e-commerce brands, it brought both challenges and opportunities with more shoppers than ever adopting new online buying habits. Still, it would be wise for businesses to think about what happens once consumers feel more comfortable venturing back into brick-and-mortar businesses. By having a strong D2C strategy that is agile and customer-centric and with the right infrastructure to grow globally, businesses can feel more confident for whatever the future holds.

Consent and Privacy Platforms for Ad Buyers

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An incredible amount of innovation is happening within the privacy compliance space right now, and these consent management tools are just several examples. Here are six privacy tools worth checking out.

SafeGraph Raises $45M to Democratize Access to Places Data

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SafeGraph — which powers analytics for organizations like Sysco, Ares Management, Choice Hotels, US Foods, and Verizon Media — picked up $45 million from Sapphire Ventures, as well as returning investors from previous rounds like Peter Thiel and Alex Rosen of Ridge Ventures. The company plans to use the funds to capitalize on the expanding market of data buyers and offer new ways for customers to buy data. Through a growing partner network and new data delivery mechanisms, SafeGraph will be allowing interested parties to access the exact data they need, wherever they need it.

Why Local News Sponsorships Are More Relevant than Ever

Why Local News Sponsorships Are More Relevant than Ever

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Taken together, current events have resulted in a heightened opportunity for brand sponsorships of local news organizations and broadcasts. Let’s examine why these sponsorships are receiving increased attention from advertisers, and the various forms the sponsorships can take.

Google’s Latest Privacy Play Has Big Implications for the Open Web

Google’s Latest Privacy Play Has Big Implications for the Open Web

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Google’s recent announcement that it would stop selling ads based on users’ specific web browsing histories was met with enthusiasm among consumer privacy experts. Within the local marketing and advertising community, the reaction was different.

How Retailers Can Tackle Supply Chain Data Risk

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Information security professionals should be included in supply chain management from early planning stages to realization to ensure at-risk data is protected.

Brand Identity, Privacy, and First-Party Data

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Lucid is a research technology, or ResTech, firm that hooks up companies with millions of customers to gauge customer sentiment at scale. I connected with Pauline Wen, chief privacy officer at Lucid, to understand the challenges brands are facing and how they can navigate a rising bar for privacy.

What Emerging Tech is Driving Localized Brand Marketing?

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Running an emerging tech-driven digital agency, Maher is on the front lines of marketing innovation for brand clients like Panera and Bolle. For both of those campaigns, there was a local component, including Panera’s in-store AR integrations and Bolle’s local activations at Dick’s Sporting Goods.

To anticipate the upcoming Street Fight Summit and Maher’s speaking role, we sat down with him for his view on the drivers and dynamics of digital marketing. Here’s our dialogue with Maher on the biggest brand marketing trends and value drivers he’s tracking.

Cuebiq Shuts Down its SDK to Boost Privacy

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In this episode of Location Weekly, the Location-Based Marketing Association covers Cuebiq shutting down its SDK to be more privacy-friendly, American Eagle debuting an AR shopping tool, Zoo Miami launching Easter Hunt with EventZee, and Cole Haan unveiling GRANDSHOP in Harajuku, Tokyo.