News and Analysis
Cost of Ad Buys Rises Ahead of ‘24 Presidential Race
Advertising wars are already heating up in the 2024 presidential race, but increasing costs for ad buys on television and social media are leading some marketing strategists to reevaluate their approach. According to a new analysis by Keen Decision Systems, a marketing insights firm, that approach — to change course, and pull back from channels […]
Fan Frenzy: The Rise of Merch in MULO Restaurants
Merchandise (merch) has long been part of the music scene. You love the band…you see the live show…you buy the music, tee shirt, and hat on the way out of the venue. But now, multi-location (MULO) brands are picking up on the beat and incorporating creative and varied branded merchandise into their offerings. Whether consumers […]
Snack Brands Lean Into Nostalgia this Back-to-School Season
The dog days of summer have arrived, and all around the country, parents are preparing kids for back-to-school in just a few short weeks. For snack and specialty food brands like General Mills, Conagra, and Nestlé, it’s go time. Despite often being overlooked during the back-to-school rush, when attention is generally focused on backpacks and […]
Commentary
Think You’re Ready for AI? You Might Not Be
Despite its great promise, AI is not for everyone, and integrating AI into your existing functions isn’t something that happens overnight. If you’re not ready – and you don’t have the right kind of data to make AI productive and the insights actionable – it can be more of a hindrance than a help. AI-based campaigns should be approached carefully and methodically, but if done right, the payoff can be substantial.
LBMA: NextNav Merging with Spartacus
In this episode of Location Weekly, the Location-Based Marketing Association covers a free laundry service for the homeless, Rockbot teaming with Clear Channel on the airport market, NextNav merging with Spartacus to go public, and solar-powered e-paper bringing real-time signs to the Bavarian ski resort.
Latest Posts
Reveal Mobile Logs a Patent on “Custom Tagging”
In this episode of Location Weekly, the Location-Based Marketing Association covers Safegraph raising $45M, the bLinkup app providing Covid safety ratings on bars and restaurants, Reveal Mobile receiving a patent on “custom tagging,” and Apple dropping a hint at wearable tech with a new patent of its own.
GoDaddy Launches Instagram Integration for SMB Users
In a move that’s indicative of the small business community’s increasing reliance on social media for organic growth and digital marketing, GoDaddy is launching a new Instagram product for its website builder designed to help its users attract and engage with customers across digital platforms.
Google’s Ad Changes: The King Just Built a Moat Around His Castle
The initial frenzy over Google’s news regarding its latest privacy updates has abated, and now it’s time to really think about what it means – for Google, for brands, and for the industry as a whole.
As governments have lit a fire under brands and consumers have become more data-conscious, the future of marketing and advertising is unfolding before us. Let’s take a dive into what it all really signifies.
Sprint to Success with Agile Marketing
Even though agile marketing has been around for a couple of decades, keep in mind that it’s a modern approach for today’s marketers — in keeping with the focus on data. With the right martech to support performance measurement needs (using metrics that are credible outside of marketing), you can sprint to success with agile marketing.
Retailing in the Post Covid-19 World
Throughout the pandemic, lockdowns and safety restrictions have forced retailers to tweak their operations and strategies in accordance with changing circumstances around them. AI has played a key role in helping retailers adapt to the conditions of today and those on the horizon.
With that in mind, here are three key areas where AI is helping retailers cope with the effects of the Covid-19 pandemic.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation