News and Analysis
Search Fails May Cost Retailers as Much as $13.8B in Sales This Holiday Season
MULO (multi-location) retailers struggle to compete with Amazon, the online giant. But they are never going to win that battle if they don’t focus on search for the holiday season. A new study by Nosto reveals that as much as $13.8B in sales may be lost on Black Friday and Cyber Monday (BFCM) because when consumers […]
Party On! Bankruptcy for Party City May Not Be the End
The media is filled with stories these days of MULO (multi-location) retailers closing stores and doors and declaring bankruptcy. Our BUST series covered Bed Bath & Beyond, Jenny Craig, Christmas Tree Shops, and others. But before you start ringing the death knell on one more MULO brick-and-mortar retailer or restaurant, be aware that the party […]
Mailchimp Launches GenAI-Powered Marketing Assistant for SMBs
The email marketing and newsletter giant Mailchimp is at it again. Earlier this week, the company launched its latest game-changing solution for SMBs — a marketing assistant powered by generative AI. Intuit Assist for Mailchimp is expected to help businesses generate content, personalize their marketing, and learn faster from their marketing mistakes. Rather than being […]
Commentary
4 Reasons Why Now is the Time to Double Down on Your Mobile App
If the current upheaval in the market signals anything, it is that the relationship you have with your customers must be cherished, cultivated, and mutually beneficial in order to be monetized effectively. As the user acquisition game becomes more challenging, businesses must invest in personalization and engagement in order to improve retention, activation, and conversion metrics. This means doubling down on your mobile app strategy and centering it on transparency, on-device targeting, and trust.
Latest Posts
LBMA: Target and Safeway Use Google Pay for Location-Based Promotions
In this episode of Location Weekly, the Location-Based Marketing Association covers TikTok partnering with Nielsen for geo-targeted campaigns with the aim of helping SMBs, Target and Safeway using Google Pay for location-based promotions, Petco using facial recognition tech to reunite lost pets with owners, and a KLM billboard that listens for flu symptoms.
Commerce Content: A New Way to Connect with Customers Online
Most millennial consumers, the generation with the most spending power, grew up shopping by researching a product before purchasing. Nine out of 10 consumers consult reviews before making a purchase, and 56% say they consult at least four reviews before making a purchase. This portends a different way to reach consumers and convert.
Airkit Raises $40 Million to Fuel the Future of CX
Just this morning, the low-code digital customer experience platform Airkit announced a $40 million round of Series B funding, led by EQT Ventures. The Series B will be used to accelerate the company’s investments in go-to-market and product development. The announcement comes just seven months after Airkit came out of stealth with a $28 million Series A.
6 Touchless Payments Apps for Small Businesses
The latest wave of touchless payment solutions are designed for small merchants dealing with the fallout from the pandemic. Contactless payments went from being “nice to have” to a being an essential service for retailers in 2020, as consumers around the world discovered that they really didn’t want to touch cash or POS hardware while they were making purchases at local stores.
Digital Advertising’s 2-Sided Transparency Problem
There’s another side to digital advertising’s transparency problem: Companies don’t even know what they know about consumers. Just as consumers use dozens of apps, businesses use hundreds of applications. Most, if not all, of them collect data on employees and customers. But sifting through that data, figuring out what is necessary, and determining whether it is privacy-compliant is a Sisyphean task.
LBMA: Placer.ai Raises $50m Series B
In this episode of Location Weekly, the Location-Based Marketing Association covers Snap acquiring 3D mapping company Pixel8Earth, Tracesafe and Plot Projects partnering to deliver workplace safety solutions in Europe, Placer.ai raising $50M in Series B capital, and Quotient launching a “Vaccine Dashboard” to enable ad targeting at vaccine sites.
How Should Retailers Navigate the Post-Covid Landscape?
While the return of nearly unrestricted in-person shopping heralds brighter days for brands and retailers, it is also a challenge. Consumers have gotten used to digital shopping as e-commerce soared amid the pandemic. How will retailers provide that same frictionless experience to meet elevated customer expectations in-store? Amy Vale, CMO at cash-back app Dosh, weighs in.
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