News and Analysis
BOOM: Green is Good as MULO Salad Brands Abound
Salads and salad brands are no longer a side dish. At the same time as multi-location (MULO) sweets and snack brands emerge and proliferate, greens-based companies are opening and scaling. Among the places consumers can find their favorite salad fixings are: Saladworks: One of the first entrants to the market (founded in 1986), the franchise […]
The Real Story Behind Sprout Social’s Newest Acquisition — And What It Means for the Future of Social Insights
Sprout Social announced earlier this month that it was acquiring Tagger Media, one of the most well-known influencer marketing and social intelligence platforms on the market. The $140 million deal positions Sprout to become a leader in influencer marketing management — but that’s not the part of the story most people are talking about. The […]
Quotient Launches DOOH Retail Network
Out-of-home and omnichannel. That’s how Quotient worked with OTC pain-relief brand Tylenol to increase brand awareness among shoppers with certain health conditions while much of the world was deep into pandemic lockdown. Quotient is a digital promotions and media technology company that helps brands and agencies develop omnichannel media and promotions strategies to drive sales. […]
Commentary
How a Brand-First Approach Builds Customer Loyalty
When every step of the buyer journey reflects your brand, from the time shoppers enter your website to the time they make a purchase, you improve your ability to forge deep and lasting connections with your customers. These customers will become loyal brand ambassadors who will advocate for your business and drive meaningful improvements in revenue and loyalty — metrics that will ultimately determine your business’ success.
Latest Posts
Retail Performance Platforms Can Boost Brands in a Cookieless Future
Brands searching for ways to connect, understand, and engage with consumers throughout the omnichannel journey can find an abundance of data through retailer performance platforms that can be impactful, actionable, and measurable in future campaign planning. These platforms can offer onsite (such as sponsored search and display) and offsite (such as digital out-of-home and social media) opportunities for brands to attract shoppers, and these advertisement opportunities can then be measured and analyzed, leading to more valuable interactions.
LBMA: OH! Media Releases Audience Intelligence Hub
In this episode of Location Weekly, the Location-Based Marketing Association covers Trader Joe’s launching a special app for those with autism, OH! Media releasing its “Audience Intelligence Hub,” Ladorian & inReality partnering to personalize in-store screen messages, and Ulysses trying to monetize location data from every car on earth.
Verizon and Catalina Partner to Power Online-to-offline Attribution
Seeing a void in the marketplace, ad tech vendors are stepping in with tech solutions designed to help brands link in-store and online transactions to digital ads in real-time. Just this month, Verizon Media partnered with Catalina, a provider of consumer-driven marketing solutions, to help CPG brands more effectively connect digital campaigns with sales. The partnership matches Catalina’s sales data to Verizon Media’s identity graph, which means Verizon Media is now the first DSP to be integrated with a top CPG sales data provider.
Social Media Isn’t Just an Ad Channel
With third-party data sources such as the cookie under threat, Apple downgrading the mobile identifier for advertisers, and data collection in general growing tougher, businesses increasingly need to find reliable, consensual data wherever they can get it. Social media is one of the solutions to that problem.
Should You Change E-commerce Platforms? Pros & Cons
If you’re running a long-standing e-commerce store, you may be wondering how you can do more to take advantage of these favorable circumstances. One option is migrating your store to a new e-commerce platform. Could a new foundation be the key to reaching the next level of online retail success? Let’s weigh the pros and cons.
4 Things to Consider When Choosing a Universal ID
Preparing for a cookieless future means getting on board with Universal IDs — there are many in the space and in the spirit of the open web, you’ll likely be working with a number of them by the end of the year. The choices that you make at this point are important, as these are long-term relationships with meaningful impact on the bottom line. So, be thorough — while there are many Universal IDs to choose from, they’re far from the same. The countdown to the demise of third-party cookies is minutes away from midnight, so start your evaluation now to ensure you don’t rush into a poor decision.
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