News and Analysis
BOOM: Industrious Brings Hospitality to Work
This year, about 5M people will use co-working spaces as their offices and meeting places. The concept of shared space has expanded to include podcasting and warehousing/shipping. The concept of co-working is about 30 years old and it is now a cornerstone of the “sharing economy.” As the media was filled with stories of WeWork’s […]
A MULO Brand Scales With a Shark
CEO and Founder of Crispý Cones Jeremy Carlson is on his way to a total of 300 stores across the country. Shark Tank Barbara Corcoran gave him $200K for a 20% interest in his company, which he runs with his wife Kaitlyn. Their back story is a true inspiration to other MULO (multi-location) brands that […]
Navigating the Evolution of Digital Advertising: Merging Innovation with Privacy
Digital advertising is undergoing a seismic shift. Traditional methods no longer capture consumer attention or drive brand impact like they used to. This decline is exacerbated by the increased focus on privacy across platforms and publishers. However, one of the promising byproducts of this change is the emergence of new tools and channels that big […]
Commentary
LBMA: Supermarket Uses In-Store Data to Drive Programmatic DOOH Ads
In this episode of Location Weekly, the Location-Based Marketing Association covers Life360 acquiring Tile, Albert Heijn using in-store data to inform programmatic DOOH ads, Mondelez Vietnam using AI in a mooncake marketing campaign, and WaitTime bringing load-balancing tech to retail with a Mall of America pilot.
Is Shopify Plus Worth It? Here’s What You Need to Know
So, what version of Shopify do you really need? Shopify Plus is the top-tier option and the priciest, but it offers exclusive features and capabilities designed to skyrocket growth and sales. Learn more about what Shopify Plus has to offer and see if it’s the best choice for your business.
How D2C Brands Are Capitalizing on Physical Stores and Shifting Metrics of Success
Now, digital-first brands are embracing brick-and-mortar. In doing so they are upending the way we measure success in physical retail spaces and rewriting the retail playbook in the process.
Latest Posts
3 Debates Worth Having about Google’s Topics
Google’s announcement set off a firestorm of debate over whether Topics goes far enough to secure user privacy, how effective Topics would be as an ad targeting methodology, and what the announcement portends for digital advertising as a whole. Here is a rundown of those three debates over Topics and the relevant perspectives adtech stakeholders should consider.
Marketing in 2022: Data Privacy, Multichannel Engagement, and Tool Centralization
As marketers kick off 2022, they should be on the lookout for three key trends: the shift to first-party data, the increasing importance of multichannel engagement, and the centralization of marketing tools currently causing app fatigue.
New Hires: Mediaocean, Vibenomics, SKEEPERS
This Street Fight roundup features new hires in the spaces Street Fight covers: adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Mediaocean, SKEEPERS, and Vibenomics.
Location-Based Marketing Association: Precisely Acquires PlaceIQ
In this episode of Location Weekly, the Location-Based Marketing Association discusses Vibes launching a “Mobile Wallet as a Channel” service, Precisely acquiring PlaceIQ, OnQ giving shoppers control of in-store displays, and ESRI introducing it’s ArcGIS indoor positioning system.
Google Search and the Long Pandemic
As 2021 stretched on, with its vaccine controversies and mutating variants, we realized we were really just living through an indefinite phase in the middle of a long pandemic. Consumer habits, rather than getting back to normal, were settling in to a battle-weary pattern of compromise. It seemed unlikely that local search data would tell us much we didn’t already know. But it turns out the data tells a somewhat encouraging story.
How Augmented Reality Will Change the Way Brands Capture Consumer Attention
The smartphone camera and augmented reality are poised to usher in a new era of branding and advertising and will change the way brands capture consumer attention by expanding the user experience, increasing brand reach, and creating new forms of collectible content.
Putting Power Back in the Hands of Advertisers This Year
The time is ripe for advertisers to take control of their data to make more powerful connections with consumers while improving transparency, engagement, and ROI. As advertising decision makers demand more, the ecosystem is ready to challenge outdated approaches to data and attribution, a groundswell that is certain to achieve positive outcomes in the year to come.
“Returnless” Refund and Automatic Return Approval: Should Sellers Embrace Them?
ALL online merchants—not just those in the Amazon Marketplace—need to look at simplifying customer-facing processes like returns. An easier return process means happier customers, reduced friction, and fewer chargebacks.
Opportunity In the Metaverse Isn’t Just About NFTs — It’s About Interactions
While there is certainly opportunity for brands to sell additional product in the metaverse—fashion retailers like Nike and Gucci are already working on developing pricing strategies for digital goods and services—branding experts believe the greatest long-term gains will be won through marketing approaches that focus on quality interactions and engagement.
Reputation Lands $150 Million to Power Reputation Experience Management
Reputation announced Tuesday morning that it has raised $150 million in fresh funding to power what it calls reputation experience management, or RXM.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Agency Offering Your Clients Need: Citation Intelligence for AI Search