News and Analysis
Starbucks Stirs Up Leadership Model
Starbucks, a company known for transformation the coffee shop model and introducing a wide range of seasonal beverages and products is now transforming the MULO (multi-location) leadership model. The company announced this week that it is creating a new leadership model. As innovative and unique as its current lavender beverages, the structure is designed to […]
Stepping Up Brand Protection with AI-Powered Risk Monitoring
Maintaining a positive online reputation is extremely important for businesses in our digital world, especially for multi-location brands. With the rise of social media and online review platforms, negative commentary and potential crises can spread rapidly, posing significant threats to a company’s reputation and profitability. In an attempt to help MULO marketers address this challenge, […]
Why Some MULO Brands are Going Online-Only
This week, Outdoor Voices announced that the company is closing stores and migrating its business to online only. Will they re-brand “Indoor Voices?” Joking aside, the move appears essential for the popular athleisure brand to remain alive. They are hardly the first brand to go from MULO (multi-location) outposts to just the screen. Athleisure is […]
Commentary
Catch-(20)22: Where Do Mobile Apps Go from Here?
The privacy solution is sitting right in front of marketers’ faces. Shifting data analysis onto the mobile device of each user is the path out of this impossible situation. Not only does it solve the privacy issue, it also makes it possible to enrich previously available data with much richer datasets, some of which are available immediately upon download.
Superior Customer Experience is the Gift that Keeps on Giving All Year Long
All brands and retailers are competing against each other for sales this holiday season, and the surge in e-commerce has favored big retailers like Amazon, Walmart, and Target thanks to accessibility, convenience, and marketing dollars. Local businesses, which previously thrived on outpacing big brands with superior in-person customer service, are now being pushed to adapt to the new consumer, one who spends less time browsing a retail location and more time scrolling online.
LBMA: Alexa Arrives in NYC Christmas Window Displays
In this episode of Location Weekly, the Location-Based Marketing Association covers Skyhook signing a partnership with Sigfox, Asda partnering with GoodMaps to help the visually impaired navigate stores, Girls trying coding inside Doja Cat’s new music video, and Alexa in a Pear Tree — Alexa arrives in NYC Christmas window displays.
Latest Posts
Location-Based Marketing Association: Precisely Launches a Property Graph
In this episode of Location Weekly, the Location-Based Marketing Association discusses Precisely launching a property graph, PlaceSense and Senozon creating a European partnership, Gucci and Sandbox launching a virtual store in the metaverse, and Qmetrix and Via Guide teaming up on an AI-driven airport checkpoint system.
4 Ways Data Collaboration Will Change Retail for the Better
While there are countless ways data collaboration can reshape a retailer’s business, there are four standout applications that enable retailers to succeed.
In Crowded Space, Brands Rethink Approach to CTV
Research from eMarketer shows that advertisers spent $10.3 billion on connected TV programmatic display ads in 2021, an 82% increase from the year prior. But what they got in return is anyone’s guess. For all the advancements in digital marketing, CTV advertising still remains an opaque space where advertisers know little about the shows or other ads their spots are running against. This can lead to wasted budgets, ad frequency issues, and even fraud.
Adriel Raises $13 Million Series B to Power Multi-Channel Marketing
The all-in-one digital marketing platform Adriel announced this morning that it had raised $13 million in Series B funding to scale its platform into an “end-to-end ad operations system.” Shinhan Venture Investment led the round, which followed a 2019 Series A worth $4 million.
5 Things You Need to Know about Zero-Party Data
Zero-party data, a topic that has been around since former VP and Principal Analyst, Fatemeh Khatibloo of Forrester, coined it as such years ago recently set off a Twitter debate as to whether zero-party data is real or if it’s all just first-party data in disguise. Here are the five things you need to know about zero-party data so you can decide for yourself.
The Next Frontier of the Mobile App Ecosystem
Here are the five mobile marketing-related developments I see happening in 2022, no matter what is going on with the economy, politics, or any of the other highly fluctuating variables we’ve all gotten used to.
US E-Commerce Brands Need to Localize to Maximize Overseas Opportunities
International ecommerce sales are skyrocketing, but selling abroad means taking on the challenge of catering to consumers with localized preferences. A recent global ecommerce report by payments infrastructure provider PPRO shows many brands are not currently up to the task.
5 Next-Gen RFID Solutions for Omnichannel Retailers
Radio-frequency identification, or RFID, has found new life in the post-pandemic retail space. By attaching small strips of metal that can transmit radio waves with information about any product, retailers are finding that they can accelerate and automate the store checkout process. Unlike barcodes, which must be scanned individually, RFID tags can be scanned together and they hold significantly more information.
The Future of Customer Experience is Hybrid
A post-pandemic future gives businesses the chance to evaluate how to best do business and what exactly consumers will value. Brick-and-mortar businesses have an incredible opportunity to redefine what the new local hybrid experience looks like.
Local Platforms Promote Integrity with Consumer Confidence at Risk
Nextdoor is the latest local platform to publish what it calls a Transparency Report, designed to offer information to the public about efforts made to maintain an online community that is free from problematic content. In Nextdoor’s case, the focus is on reducing incidents of hate speech and incivility in order to promote healthy community interaction.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
AI Won’t Fix Advertising – It May Scale Its Chaotic Nature