News and Analysis
Peak-a-Boo: Retail Apps See You
Do branded apps usage peak, after holidays, tentpole events, or other special occasions, for you? Airship, which helps brands optimize their mobile app experiences for customers, released research this month that shows the struggle is real for retailers trying to capture and sustain long-term value from app downloads during “peak” times of the year. Airship […]
This Brand Isn’t Snoozing on Earth Day
Snooze A.M. Eatery is a Colorado-based breakfast brand with 71 locations. Founded in 2006, they have long been committed to sustainable practices and community involvement. This year, they will continue their traditions around Earth Day (April 22nd) but reinforce their belief that every day should be an earth-friendly moment. Although many brands view sustainability as […]
BUST: When 99 Cents Goes to Zero
Making change takes on a whole new meaning, as 99 Cents Only stores, a MULO (multi-location) business with close to 400 stores in four Southwestern states, will close down all its locations and liquidate its inventory. The brand, founded in 1982, was known for pricing all its goods at under $1, a novelty at the […]
Commentary
Location-Based Marketing Association: Indoor Maps as a Service
In this episode of Location Weekly, the Location-Based Marketing Association discusses Catalina partnering with Place IQ, Japanese dating agency Matching Advisor Press using vending machines to find matches, Seattle launching an NFT Museum, and Here Technologies launching Indoor Map as a service.
TV Advertising Versus Social and Search
TV ads are delivered to consumers in a clutter-free environment, where the consumer is usually in a “leaned back,” focused state of being. TV ads are often delivered via 60″+ TV screens with full surround-sound audio, creating an immersive “sight, sound, motion” impact like no other medium. Of course TV drives better recall! And if TV ads drive better recall, basic logic would conclude that TV ads also drive better consumer response.
2021 Lessons That Should Inform Your 2022 E-Commerce Marketplace Strategy
This digital-first mindset applies more pressure than ever on brands to create a holistic online experience in 2022, one that combines tried and true business strategies with creative new methods for enhanced visibility and customer experience. Success will come down to three critical elements in the year ahead: brand discoverability, compelling offers, and seamless customer experiences.
Latest Posts
Redefining Mobility Data in a Privacy-First Era
Mixing engagement data with app ownership, brand marketers are redefining the term mobility data for a new era and discovering better ways to overcome the data collection obstacles created by privacy regulations.
How Brick-and-Mortar Stores Are Transforming for an Omnichannel Era
I connected with Nikki Baird, VP of strategy at Aptos Retail, to discuss how retailers can succeed in the era of omnichannel shopping.
Consumers Widely Frustrated by Business Messaging
Consumers are seeking easier ways to connect with businesses. For businesses, offering a phone number is no longer enough to maximize conversion opportunities when connecting with local customers searching for their products and services. But few businesses are prepared to meet consumers’ demands for quick, convenient communication.
How Brands Are Navigating Online Marketplaces, Especially Amazon
I connected with Dani Nadel, president and COO of Feedvisor, a firm focused on Amazon optimization, to discuss the state of online marketplaces, Amazon strategies, and alternatives for businesses looking for other platforms.
BrandMuscle Releases Markie, a Local Marketing Virtual Assistant
The classic SMB marketing problem is that SMBs simply do not have the staff or time required to coordinate sophisticated digital marketing campaigns. BrandMuscle is stepping in to solve the problem with Markie, a local marketing virtual assistant that analyzes opportunities and points operators toward ideal next steps.
How Will AR Glasses Impact Mobile Marketing?
While Meta races to build the company’s first augmented reality glasses by 2024, mobile marketers are already looking for opportunities to capitalize on the new technology.
The Growth of App Store Optimization and How Tracking Changed After ATT
We know tracking got harder after Apple implemented its AppTrackingTransparency policy, which forced users to opt into cross-app tracking on iOS. But how exactly? For which verticals? When will Google make a similar move? And how has mobile marketing changed as a result?
Location-Based Marketing Association: Tommy Hilfiger’s Dive into AR
In this episode of Location Weekly, the Location-Based Marketing Association talks about Tommy Hilfiger launching AR experiences on Ocean Outdoor screens in London, Cadbury taking “mean tweets” and turning them into wrappers for Vegan chocolate bars, Wing delivering medicine and ice cream by drone, and Elevator company Schindler creates its own screen media network.
3 Examples of B2B2C Commerce in AR
The under-exposed B2B2C AR sub-segment includes enabling tools that equip businesses to build and offer AR experiences to their customers. Under that umbrella are AR platforms such as Snap’s Lens Studio. It lowers friction for consumer brands to create AR lenses to promote themselves and interact with customers in novel ways.
Digital Video and Audio Lead Advertising’s Growth
Digital video and audio were the fast-growing digital advertising categories in 2021, according to a new report by the Interactive Advertising Bureau. Digital video spend grew 50.8% year over year to $39.5 billion, digital audio 57.9% to $4.9 billion.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem