News and Analysis
Hidden Nuggets in Local Address Data for Retail Decisions
It’s no secret that the past few years have been extremely challenging for inventory managers. In 2021 and early 2022, brands faced widespread inventory shortages, while the latter half of 2022 and 2023 saw massive excess inventory levels (as much as $740 billion in unsold goods) as brands worked to counteract the previous year’s shortages […]
Tinuiti Report: Temu Takes a Break
Somebody must have given Temu a talking to. The e-commerce brand that offers very competitively priced items was glomming up ad inventory across social media throughout 2023 to the consternation of its competitors. And then, just like that… it receded. Temu, which increased its ad spending a whopping 1,000% in 2023 from the previous year […]
Self-Checkout Grows Up (and Sometimes Phases Out)
As the cost of labor skyrockets (especially in California) and the size of the qualified talent pool shrinks for MULO (multi-location) brands, retailers and restaurants are looking for ways to automate and streamline all aspects of their operations. Self-checkout was introduced in the 1980s but didn’t take off and proliferate until 2001. Since their mass roll-out, […]
Commentary
How Will the Metavearth Materialize?
Back to the metaverse’s meaning, concrete definitions are elusive … mostly because they don’t exist yet. But broadly speaking, there are two metaverse tracks. One involves virtual and synchronous worlds. The other adds digital dimension and context to the physical world. Both will take years to materialize.
Location-Based Marketing Association: Vendasta Acquires MatchCraft
In this episode of Location Weekly, the Location-Based Marketing Association discusses Catalina partnering with Place IQ, Japanese dating agency Matching Advisor Press using vending machines to find matches, Seattle launching an NFT Museum, and Here Technologies launching Indoor Map as a service.
5 Tips for Maximizing Your Performance CTV Strategy
From an advertising standpoint, OTT has some inherent advantages, especially for performance marketers. In the linear world, advertisers have to find programs or channels that over-index against the desired audience. On OTT, this audience filtering is done pre-bid. That means if you want to reach audiences who are in-market for a product or service, you can use real data to reach that exact audience with very little waste because of the dynamic ad insertion.
Latest Posts
Mobile Apps Show Strong User and Engagement Growth
Privacy headwinds as well as the advent of the metaverse and a new wave of hardware have led many to question the future of mobile’s place at the center of digital marketing. But according to a new report by mobile marketing measurement company Adjust, mobile is experiencing significant growth despite headwinds.
Did You Get That? Optimizing Marketing with Speech Recognition
So, where specifically are the opportunities for marketers to combat forthcoming challenges related to speech recognition and drive business value? Speech recognition can help marketers collaborate more efficiently, share insights with customers more clearly, and get time back by automating manual labor.
5 Big Marketing Opportunities for Multi-Location Brands
This year’s is the fourth annual LMBR report; the data used in the analysis was provided by data partner Places Scout. Those interested in the full results can check out the report here. In this article, I’ll highlight just a few of the key takeaways for multi-location marketers.
Camera IQ Helps Brands Leverage AR on TikTok
Camera IQ, an AR creation tool, launched support this week for brands using AR on TikTok. Camera IQ is already helping brands and publishers such as Cartoon Network and Smashbox creative native AR experiences on TikTok to captivate users and create shareable social experiences.
5 Predictions for Influencer Marketing
It is getting hard to tell one influencer marketing platform apart from another, a problem for brands questioning where to go and investors, M&A actors, and industry watchdogs wondering what really distinguishes them. To wit, I caught up with Pierre Cassuto, global chief commercial officer at influencer marketing platform Humanz, to understand how those of us looking at the space from the outside should be judging its many players.
Mobile Madness: Expert Roundup 2
Mobile has been a hot subject for the past year as marketers and technologists figure out how to map customer behavior and orchestrate marketing in the wake of Apple’s anti-tracking AppTrackingTransparency policy. In this roundup, experts from CatapultX, Ericsson Emodo, PPRO, and Mobivity weigh in on best practices for one of digital marketing’s most important devices.
Savvy Retailers Are Turning Returns Into Revenue — Here’s How
Returns are inherently expensive due to shipping and restocking fees, but some retailers are finding ways around those issues. In the process, they’re coming up with new strategies for building revenue streams from customer returns.
6 Considerations to Inform Your Multichannel Customer Experience Strategy
In rapid succession, buzzwords like “customer experience,” “CX” and “customer journey” have moved from conceptual theories to boardroom imperatives. It’s now table stakes for major enterprises to have an ability to engage, convert, and nurture consumer relationships in a highly personal, secure way, and on a proliferating range of channels and conversational entry points, including Apple Messages for Business, WhatsApp Business, Facebook Messenger, and more.
Google Is Using AI to Improve Business Listings — Here’s How
Google said it would be using artificial intelligence and machine learning to build a self-updating Maps product that predicts when business hours are likely to be wrong and updates listings automatically using AI-generated predictions.
New Hires at Publica, January Digital, Vibrant Media
The monthly Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at CTV ad platform Publica, digital analytics company January Digital, and contextual marketing firm Vibrant Media.
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