News and Analysis
The MULO Dozen: November Brands in Review
As we wind down 2023 and head into the holidays, here are some of the latest happenings among MULO (multi-location) brands. Because consumer sentiment and social media buzz can have a huge impact on brand reputation and sales, we’ve added a new section this month — consumer voices. If you have any news to add […]
AxleHire CEO Goes Deep into Delivery Experience
If you think the retail industry is overwhelmed at this time of the year, when the holidays take center stage, try working in the shipping industry. Raj Ramanan is CEO of AxleHire, a last-mile shipping service for e-commerce retailers, touts its “Amazon-like” service experience of next-day and same-day delivery as desired. And satisfaction goes right […]
What Content Marketers Can Expect in 2024
Productsup is a P2C (product-to-consumer) platform that processes the flow of content about more than two trillion items a month across upwards of 2,500 marketing and retail channels for enterprise customers around the world, including IKEA, ALDI, and Sephora. Its goal is to help companies overcome commerce complexity to deliver consistent product information and a […]
Commentary
How America’s Growing Embrace of Intersectionality Should Inform Marketing
Population growth today is mostly driven by non-white groups, and the number of people who identify as biracial or multiracial has grown enormously – by almost 25 million since the 2010 census. This sends out a clear message to marketers: People are embracing their own multidimensional identities, and brands should follow suit in their messaging.
Latest Posts
How AI Is Driving the Next Generation of Ad Creative
Most industries have a healthy fear that artificial intelligence is going to render humans obsolete (and even possibly take over the world). But for the digital advertising industry, if applied the right way, AI has the potential to improve production and performance by making more room for original ideas without stripping away reliance on humans.
How to Build a Modern Loyalty Program in 2022
Rising prices and ongoing supply issues put brand retailers on the defensive in 2021. Amid shifting goalposts and a quickly evolving retail environment, more marketers are now working to turn their existing loyalty programs into modern membership-based programs that drive long-term relationships with a focus on members themselves.
Integral Ad Science Acquires Context to Power Contextual Video Advertising
When many in adtech think about contextual advertising, they likely now think about privacy and context’s power to drive advertising based on its relevance to user experiences, not granular and sometimes invasive data on user behavior. But advertisers have also prized contextual advertising for years for its ability to connect them with brand-suitable environments.
The Future of CTV Advertising: What Brands Need to Know
With chatter pointing to the fact that we are entering an endemic era globally, many brands and marketers are discussing how to make their ad budgets drive positive outcomes in what may be another tumultuous year ahead. As the number of CTV viewers continues to rise, so will ad spend; the latest projections forecast CTV ad spend to grow by 23% in 2022.
‘Good’ Third-Party Data Rides to the Rescue
The “good” third-party data comes from non-cookie sources, such as demographic maps, the use of discount and loyalty cards, public records about real estate transactions, and many other sources, because it’s diversified and anchored to real-world activity. And getting more contact points using third-party data doesn’t just help with marketing outreach, it also helps with linkage, deduplication, and updating or corroborating dated information.
Beyond Localization: How Ultra-Targeted Email Newsletters Help Publishers Drive Engagement and Revenue
For many years, email had been overlooked and undervalued as new channels emerged to steal the limelight — and budget. Now, this stalwart channel has come full circle, once again becoming the centerpiece of audience engagement for brands and publishers for its direct, affordable solution to content targeting and personalization. As the industry looks to move forward in a post-cookie world, email is proving to be the most effective and trusted channel for helping publishers drive new revenue and business growth.
LBMA: Heineken Tackles Supply Chain Crisis
In this episode of Location Weekly, the Location-Based Marketing Association covers Hyatt rolling out room keys via Apple Wallet, the New York Mets launching facial ticketing at Citi Field, Foodtown Supermarkets completing a successful pilot with Allegiance Retail Services, and Heineken getting into the Christmas spirit to solve supply chain woes.
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