News and Analysis
What’s New at The Cheesecake Factory?
We’re not talking menu items (although that ahi tuna salad looks pretty amazing). The company had a great first quarter ($891.2 million compared to $866.1 million in the first quarter of fiscal 2023). Fortune also named the Cheesecake Factory a “best company to work for” for the 11th year running. Cheesecake Factory’s performance is especially […]
Apple, McDonald’s, and Disney Lead Rise in Q1 OOH Ad Spend
As the upfront presentations wound down, and negotiations began in earnest this month, it’s worth noting that a recent news report signaled a distinct set of diminishing media spending returns in linear TV. The article also said the beneficiaries of TV’s decline are social media spend and OOH ad spend. The Out of Home Advertising Association […]
Weight Loss Centers Firm Up
The weight management industry in the U.S. generated $90B in revenue in 2023. Fed by demand for weight loss drugs (contributing close to $12B in sales), trimming down seems timeless, although brick-and-mortar centers have evolved over the years. Weight Watchers was founded in 1963 by Jean Nidetch and grew to thousands of locations worldwide. In 2018, […]
Commentary
4 Elements Your Store’s Product Pages Shouldn’t Be Without
Let’s take a look at four elements every online store needs on their product pages, along with useful examples to illustrate the use and benefit of each.
Where Mobile Advertising is Heading in 2022
Where is mobile advertising heading? Here are a few predictions, including a blend of performance and brand marketing, added audio inventory, and an embrace of AR and VR.
Three E-Commerce Advertising Opportunities to Leverage Now
For every transaction, there are many touchpoints. And digital marketers, brands, or online retailers need to account for as many as possible. This year, there are more opportunities to leverage for little effort. Google offers a wealth of opportunities, and there are several marketplaces and social channels like TikTok, Instagram, and Pinterest offering tactics to attract more customers this year.
Latest Posts
3 Recession Priorities for Multi-Location Marketers
What brands, and multi-location brands in particular, cannot ignore is showing up for their customers. Even during a recession, marketers will spend to ensure that the customers searching for them find them, that they have a positive experience, and that they can easily find whatever they need to convert. This is what marketers will need to zero in on amid a possible market contraction.
Catalina, Volta Partnership Propels DOOH at EV Charging Stations
With gas prices rising, electric vehicle sales are at an all-time high, and hundreds of thousands of public and shared chargers are being installed in prime locations to meet changing fuel demands. For savvy digital marketers and agencies, the changes are creating a new opportunity to reach captive audiences at the pump.
Agentz Uses Conversations to Drive First-Party Data Collection
The AI-powered customer engagement company Agentz helps businesses across more than 100 categories automatically respond to missed calls, texts, and website visits with the Agentz Automated Assistant. Of course, this helps businesses avoid losing leads and make sure they can get customers what they need faster, one imperative of the digital era. But now, Agentz’s software is paying data dividends.
Constructor Aims to Solve Cart Abandonment with Zero-Party Data
Last week, the search and product discovery platform Constructor announced a new solution designed to decrease cart abandonment rates for retailers. The company’s Quizzes product provides retailers a way to ask customers questions while they shop online, similar to how a sales associate might interact in-store.
ENGINE Rebrands as Big Village in Bid to Eliminate Silos in AdTech
The global advertising, technology, and data company ENGINE announced today that it has rebranded as Big Village in the U.S., Europe, and Australia. The company says the name reflects a renewed mission to eliminate siloed ways of industry thinking and reimagine what it means to be an integrated solutions firm in the current market. With this new rebrand, Big Village is bringing a full range of services under one roof, including adtech, media, insights, and creative experts.
GrabMaps Launches Local Mapping Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers whether Apple & Google will get rid of IP address tracking, GrabMaps launching and licensing their own local mapping technology, Walmart partnering with senior care app Avanlee Care for grocery delivery, and NTT Data launching Mobicomma in Okinawa, Japan.
Simpli.fi Now Lets Brands Execute Google, YouTube Ad Buys Through Single Partner
Simpli.fi’s decision to open up its solutions suite to include Google Ads and YouTube advertising is part of a broader push among adtech providers to become all-in-one platforms, rather than vertical-specific solutions.
ReviewTrackers Acquired By InMoment as Consolidation Sweeps MarTech
ReviewTrackers is an important acquisition for InMoment. The company currently works with more than 175,000 business locations to manage customer reviews across hundreds of sites using its review management technology. With the acquisition of ReviewTrackers, InMoment becomes one of the first experience companies to extend customer insights, analytics, and action across the full customer lifecycle.
3 Myths About Contextual Advertising
Here’s why three common myths about contextual advertising are worth challenging as advertisers reconsider their digital strategies for a privacy-adjusted era.
Invoca Raises $83M to Help B2C Businesses Offer Better Contact Centers
The conversation intelligence company Invoca is helping businesses solve customer service problems by building personalized contact center services in addition to offering phone call analytics. As a result, Invoca just raised $83 million in Series F funding at a $1.1 billion valuation, four times the valuation of its last round in 2019.
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