News and Analysis
Mediaocean Report: 2024 Has Optimism Written All over It
The Mediaocean 2024 CPG Advertising Outlook Report implies that this year’s ad-marketing landscape calls for optimism. “Our research indicates a wave of optimism sweeping across the CPG industry for 2024,” The report said. “Marketers are gearing up for an active year, with a substantial majority expressing their intent to either maintain or increase their spending […]
The Rise and Role of Temu in Apparel
Can the fast fashion apparel segment grow any faster? It is doing exactly that thanks to Chinese retailer Temu. According to various sources, Temu has spent up to $3 billion in advertising outside of Asia-Pacific since 2022, and its profile and app adoption among American consumers has been turbo-charged by online ad spending across Meta and […]
Acxiom Launches InfoBase UK Purchase Transactions
Understanding consumer behavior is paramount to crafting personalized and impactful customer experiences. Acxiom appears to have taken a significant step forward in this area, with today’s launch of InfoBase UK Purchase Transactions in collaboration with Affinity Solutions. This innovative dataset promises to provided unparalleled insights into consumer spending habits, empowering brands to make informed decisions […]
Commentary
Google Search and the Long Pandemic
As 2021 stretched on, with its vaccine controversies and mutating variants, we realized we were really just living through an indefinite phase in the middle of a long pandemic. Consumer habits, rather than getting back to normal, were settling in to a battle-weary pattern of compromise. It seemed unlikely that local search data would tell us much we didn’t already know. But it turns out the data tells a somewhat encouraging story.
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Report: Brand Loyalty Declines as Consumers Push for Transparency
Following two tumultuous years, consumers are returning to their pre-pandemic ways. Spending on experiences and activities is up, and shoppers are returning to stores in person. Consumers are looking for the best selection and the best prices. What they’re not concerned with is brand loyalty. Where has the love gone?
Why Everyone is Talking About First-Party Data and What You Need to Know
Many brands are successfully deploying interactive experiences across channels, driving immediate ROI as well as lifetime value. The improvement to lifetime value doesn’t just happen, though. There is another challenge that brands must address — which is now that they’ve captured the data, what are they going to do with it?
How AI Will Transform Ad Operations over the Next 5 Years
Ultimately, Burt Intelligence CEO Carl Leskinen sees his company’s technology as elevating the status and possibly the impact of ad ops professionals in their organizations. Ad ops is well positioned to provide close-up intelligence on what kind of business is coming in, what products clients need, and how media organizations can run more smoothly. For now, their time is occupied putting out fires. With the right technology, Leskinen argues, they might be able to build a bigger house.
7 Audio Out-of-Home (AOOH) Solutions to Watch in 2022
Audio out-of-home (AOOH) advertising has become an ad industry darling, offering brands a creative way to connect with consumers in real-time as they move toward the point of purchase. By inserting ads into audio content, like podcasts, streaming music, or the overhead speakers in a retail store, brands are reaching on-the-go consumers and driving conversions.
6 Questions Brands Should Ask When Evaluating Performance CTV Providers
With lots of opportunities to reach new audiences and so many options for targeting and optimization, some marketers are understandably intimidated and not sure where to start. To help brands who are new to the space, here are six questions to ask when considering dipping your toes into the performance CTV space.
6 Contextual Advertising Solutions for Brands
Unlike most types of behavioral targeting, contextual targeting doesn’t rely on third-party cookies. That makes it an especially popular option in 2022, as more U.S. states pass stringent consumer data privacy regulations. Here are six contextual advertising solutions that brands are using right now.
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