News and Analysis
MULO Rises in Chicago on November 7th. WHY?
When Street Fight was first launched, its live gatherings in NYC and LA were (almost) as cool as the Met Gala or the Oscars. Management changes and the pandemic meant in-person experiences were on hold for a while. The digital magazine was alive and well, but our readers consumed our content from the solitude of […]
BOOM: MULO Gyms and Wellness Studios are Healthy
As the population ages and people become more concerned about their appearance and longevity, MULO (multi-location) fitness options are bulking up! According to Athletech News, Vasa Fitness just added some heavyweights to its executive team and is planning to add more locations to its brand (which already has 57 units). This gym falls into the […]
Hooters Locations Go Bust, Along With Other MULO Restaurants
Sometimes, we writers can’t resist a great pun! (Hooters…bust…get it?). But now let’s get serious. Hooters is the latest MULO (multi-location) food chain to announce the closure of many locations. The sports bar just announced that it was closing underperforming stores (although they didn’t reveal an exact number). But just because a MULO restaurant brand closes […]
Commentary
Does Anyone Want Hermetic Commerce? A Reflection on Local and the Metaverse
What is it, besides the need of Meta as a public company to develop new marketplaces — and perhaps distance itself from unpleasant contemporary scandals — that is driving such an aggressive vision of the future? Why the metaverse, and why now?
Location-Based Marketing Association: Google Displays Nearby Cars for Sale in Search
In this episode of Location Weekly, the Location-Based Marketing Association discusses DoorDash launching a gas rewards program to offset high prices, SES-Imagotag and UNICEF using electronic shelf labels to drive donations for Ukraine, GroundTruth and Flowcode partnering on QR codes in TV, and Google displaying nearby cars for sale in search.
Snap Scales Up its Geo-Local AR Ambitions
Snap’s AR lens playbook started with a handful of in-house lenses like rainbow vomit and dog ears, before opening up the Lens Studio platform to creators everywhere. And it seems to be working, given that Snap now gets 6 billion daily lens plays. Could geo-local AR be next?
Latest Posts
How to Use Incentives to Combat the Summer Sales Slump
While a temporarily slow sales period doesn’t necessarily mean brands need to worry, companies need to take action and consider switching up their tactics as a way to wake up their target consumers.
The Future of Multi-Location Marketing is Experiential
With multi-location growth, it’s important to have an experiential marketing plan so you can leverage the foot traffic and business opportunities that come with operating multiple locations.
How Retailers Are Bringing E-Commerce Experiences to In-Store Shoppers
After two years of incredible growth in e-commerce, the pendulum is swinging and in-person retail is experiencing a resurgence.
How Marketers Can Manage WFH Employees Safely and Effectively
Good leaders understand what signs point to suspicious behavior and which signs are simply a product of the new work-from-home norm.
How Retailers Are Preparing to Stand Out on Black Friday
Black Friday and the holiday shopping rush are getting closer — and retailers are getting prepared. Inflation and economic uncertainty have the potential to make the 2022 holiday season a rocky one, putting extra pressure on retailers to beef up their marketing and advertising strategies even earlier than usual.
Location-Based Marketing Association: Instagram Experiments with QR Codes
In this episode of Location Weekly, the Location-Based Marketing Association covers Doritos letting you turn any triangle into chips on Snapchat, Sonic Boom Records launching a vinyl record vending machine in Toronto, Instagram letting you share reels, posts, and your location through QR codes, and Ecom Express partnering with What3Words for last-mile delivery in India.
3 Challenges for Retail Media Networks
Retail media is not without its challenges. Retailers need to determine how to curate advertising partners, avoid spoiling the shopping experience, and navigate the retail media tech stack.
TikTok Raises its Local Game
TikTok continues to feel around and test features as it establishes itself as a social media powerhouse. It’s much earlier in that journey than incumbents like Instagram and Twitter, so we continue to see rapid-fire feature launches and trials. And like the above players, some of these are local in nature.
What Sephora’s CCPA Fine Means for Multi-Location Retailers
The enforcement of the CCPA against Sephora is intended to send the message that companies need to get compliant now and that there will be very little forgiveness for the definition of “sale” when it comes to data privacy and consumer information going forward.
Amazon Dabbles in Social Commerce
Rather than social channels increasingly morphing into shopping channels, is there opportunity for shopping channels to become more social? This is what Amazon has in mind with its latest move: a TikTok-like feed. This makes it the latest player to copy the red-hot TikTok.
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