News and Analysis
Emerging Trends and Innovations Shaping the Future of AI in B2B Sales
AI has already transformed B2B sales, but it is poised to do even more in the coming months and years. According to a report by McKinsey, companies that leverage AI in their sales processes are already seeing an ROI uplift of 10-20% and a revenue increase of up to 15%. As AI-driven technologies continue to […]
Crant’s Ink Lantern Boosts Engagement for Brands
Crant, an AI training and consulting platform, has launched Ink Lantern, an AI platform that enables tracking and understanding of “brand Love.” “We see ‘brand love’ as that deep, emotional bond people form with brands, kind of like how you feel about your favorite band or sports team,” said Alvaro Meléndez, Co-Founder & CEO of […]
Sneak Preview: A Chat With Nick Dan-Bergman About Experiences
Nick Dan-Bergman is VP, Marketing & Insights at LaneTerralever (LT) and will be one of our featured speakers at Street Fight LIVE on November 7th at Meta’s Chicago headquarters. This one-day summit will be an amazing interactive experience (in the tradition of Street Fight gatherings in years past). So, we picked Nick to feature this week because his […]
Commentary
Location-Based Marketing Association: Mavi.io Launches OnMyWay App to Enable In-Car Ordering
In this episode of Location Weekly, the Location-Based Marketing Association talks about Snap teaming with SignAll to develop AR filters using ASL, Instacart partnering with Oriient for their IndoorGPS tech, Philadelphia’s transportation departments (OTIS) using location data for real-time bus arrival information, and Mavi.io launching OnMyWay app for ordering from your car.
The Growth of Visual Search
Claire Carlile, in a recent post on visual search that contains useful tips for local businesses, shows us that Google is now making it possible to conduct a search that starts and ends with images. Her example search is conducted using Google Lens, where an image of a Sony headphones package is the “query” that produces a local pack result replete with its own images. This may or may not be the future of search, but it’s highly representative of the visual-first orientation that Google is embracing to a growing degree.
Impacts of a Cookieless Future
Preparing for the end of third-party cookies now enables you to take advantage of the benefits of the alternative approaches available to you. The sooner you start, the better equipped you’ll be to minimize negative impacts on your marketing KPIs — and even find new ways to grow.
Latest Posts
Retailers Build Internal Infrastructure to Optimize In-Store Advertising
Target, Kroger, Walmart, AT&T, and even the coffee giant Starbucks are all investing in audio out-of-home advertising as a way to direct traffic to existing kiosks inside brick-and-mortar stores. For Starbucks, which is ramping up to allow for mobile ordering at kiosks in more than 1,300 Target stores across the country, the investment in AOOH is especially pronounced.
Will Economic Concerns Derail Holiday Retail Sales?
According to a new holiday shopping report by Emodo Institute, financial concerns and economic uncertainties have replaced COVID-19 as the biggest factors influencing how consumers plan to shop during the 2022 holiday season.
Combating Affiliate Fraud with Qualified Traffic
Even though fraud is possible, a well-run affiliate program is far less likely to lose money due to fraud, thanks to checks and balances that detect anomalies.
Meta Walks Back Hyperlocal Efforts
Meta has taken a crack at several local commerce initiatives over the years. That’s everything from Facebook Marketplace to Instagram’s new map interface. But one of those efforts recently took a step back: Neighborhoods.
Digital Turbine and Apptopia Assess Correlation Between Awareness and Mobile Installs
One of digital marketing’s biggest challenges is quantifying brand awareness and connecting it to lower-funnel conversions. In the mobile space, Digital Turbine and Apptopia believe they’ve found a way to do just that.
Location-Based Marketing Association: Panera Bread Tests CarPlay in the Drive-Thru
In this episode of Location Weekly, the Location-Based Marketing Association covers REVLAB Technology rolling out its Campus Safe panic button, the Minnesota Twins partnering with ARound for virtual experiences, Panera Bread testing CarPlay in the drive-thru, and Cerence launching a new solution to make any car smart.
How AI is Helping Companies and Influencers Publish Content
Content creation and marketing is a painstaking business. AI tools are emerging to help content creators and marketing teams cut out repetitive tasks and devote themselves to the human tasks, like engaging with prospects, that technology alone cannot manage.
5 Cryptocurrency Payment Gateways for Multi-Location Retailers
In order to turn crypto payment plans into reality, retailers are relying on payment gateways that process digital currencies and convert crypto coins into fiat money, or government-issued currency.
Constellation Announces Global Expansion, Plans to Enter New Markets
Constellation, a SaaS company that offers technology-enabled marketing and manages hyper-targeted campaigns at scale, is expanding.
Maximizing Brand Growth via OOH amid a Downturn
The channel as a whole has evolved from the last time the country went through a recession in 2008, opening up many more opportunities for brands looking to remain front and center for consumers during economic turmoil. Here are five strategic ways to maximize brand growth via OOH during a recession.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem