Constellation Announces Global Expansion, Plans to Enter New Markets
Constellation, a SaaS company that offers technology-enabled marketing and manages hyper-targeted campaigns at scale, is expanding.
As tech companies throughout the martech industry scale back, and hiring freezes become more common, Constellation is continuing to grow. The company just announced a plan to open new offices in Toronto, Dubai, and South Korea. The move is part of a broader push to diversify Constellation’s workforce and help the company enter new markets.
“Opening up global recruiting allows us to support employees who want to emigrate to the U.S., and we also get to stay committed to truly being a diverse company,” says Constellation Co-Founder and CEO Diana Lee.
Lee says Constellation also plans to invest in new talent, with a projection of 100 new hires over the next year. Those hires will largely be in data and development roles as Constellation adds new brands and verticals to its portfolio. The company currently works with automotive, financial, pharmaceutical, and CPG brands, but Lee says expansion will allow Constellation to enter new markets and form better relationships with its clients, who are primarily global Fortune 500 firms.
“Tourism is one vertical we hope to break into and think that this expansion will be beneficial in establishing connections and creating new opportunities for us,” she says.
Constellation was founded in 2016 as a resource for automotive companies and dealers to reach customers through digital marketing. However, in the years since, it has become known for its industry verticalization and compliance solutions for clients in highly-regulated industries. Its platform provides tech-enabled marketing and omnichannel creative deployment to help companies reach customers without dealing with regulatory issues, and it integrates into most brands’ existing infrastructure to quickly deploy privacy-compliant, hyper-targeted ads at scale.
In 2022, the New York City-based company saw 70% growth and over $20 million in revenue, with no outside investments. Several new global clients are already in place, so additional offices abroad will give the company the ability to service those new clients.
“We’ve continued to learn and ask the right questions in order to identify the advertising challenges that specific companies or industries are facing,” Lee says. “We then formulate a specific customization within our tech to streamline processes and reduce friction.”
Economic uncertainty has forced many other technology companies to pull back in 2022. Oracle, Shopify, Redfin, and Netflix have all laid off staff, while industry giants like Meta, Google, and Intel have made plans to slow hiring. According to Layoffs.fyi, a crowdsourced website that tracks layoffs in the technology industry, more than 580 startups have laid off nearly 77,000 workers this year.
Meanwhile, Constellation is headed in a different direction. In addition to investing in new talent, the company plans to expand into new international markets in the coming months.
“Over the next few years and beyond, we hope to further expand our team and portfolio to establish ourselves as leaders in the advertising space. We will continue growth into highly-regulated industries such as healthcare, life sciences, and financial technology as well as bring on more D2C business for diversification,” Lee says. “I believe that automation is the future, so we have plans to launch and incorporate more features to Constellation’s platform, ultimately reducing human error and creating a seamless experience.”