News and Analysis
Freshpet Sells Food with a Side of CRM
Anyone who has cared for a pet knows that dogs and cats relate differently to their humans. For instance, a dog might greet a familiar human at the door like an excited paparazzo about to snap a picture. A cat, on the other hand, barely acknowledges humans. Yet, human caretakers of cats and dogs are […]
5 MULO Retail & Food Brands Who Are Trend-Spotting and Innovating
The most successful MULO (multi-location) retail and food brands are often those that know their core customers and are continuously innovating to meet their needs. However, the winners usually stay on top of (and ahead of) consumer trends and develop products, offers, and services that meet the needs of new segments without losing brand fans. […]
The MULO Dozen: May Brands in Review
The biggest news for the month of May is the announcement of the return of Street Fight LIVE! More than a decade ago, it’s original founders created this highly interactive leadership event as the place to be for brands, agencies, and technology providers. They knew that the screen (large and small) would be the gateway to […]
Commentary
6 Considerations to Inform Your Multichannel Customer Experience Strategy
In rapid succession, buzzwords like “customer experience,” “CX” and “customer journey” have moved from conceptual theories to boardroom imperatives. It’s now table stakes for major enterprises to have an ability to engage, convert, and nurture consumer relationships in a highly personal, secure way, and on a proliferating range of channels and conversational entry points, including Apple Messages for Business, WhatsApp Business, Facebook Messenger, and more.
Brands, You May Be Using Privacy-Unsafe Audiences
With all of the regulation and laws that have gone on the books, along with ongoing consumer concerns and industry initiatives, buyers probably think that everything they buy at this juncture must be “safe,” in that it’s compliant, vetted, and fully legal. Unfortunately, that’s not the case.
Latest Posts
How to Leverage Mobility Data to Bring Consumers Back In-Store
Rising inflation is changing the way consumers shop and decreasing the number of trips people make to brick-and-mortar stores. While the change in behavior could be a stumbling block for some specialty retailers, it’s also providing brands with an opportunity to more effectively leverage mobility data to target consumers in ways that weren’t possible prior to the pandemic.
Data is the Key to Knowing What You Don’t Know About Consumers
As businesses turn to what’s readily available to them, first-party data strategies have emerged as a powerful tool for understanding the buyer’s journey. But the challenge is effectively collecting, managing, and driving the most value from this data in order to understand both known and unknown consumers.
How Retailers and Brands Can Entice Gen Z
Deals, mobile capabilities, and authenticity — these are some of the principles for attracting Gen Z shoppers. But how does the data support this common wisdom about enticing the youngest adult consumers? And what steps can brands and retailers take to win their dollars this holiday season?
Brand Advertisers Hunting for Safe Spaces to Access Audience Targeting Information
In the privacy-first era we now find ourselves in, brand advertisers are on the hunt for safe spaces to access audience targeting information. Data clean rooms should be an obvious solution for this — providing brands with secure environments to connect distributed data across multiple platforms and parties. In reality, though, data safe rooms are often under-utilized. In fact, according to research from Habu, more than half of marketing professionals say they have never used one.
Lytics Debuts Conductor to Unify Customer Data
As brands more often deploy multiple customer data platform to craft a holistic picture of customers using their martech stack, the CDP Lytics released Conductor, which it is calling the “centerpiece” of its “composable” CDP. Conductor is a customer data infrastructure product that aims to cut costs and generate greater ROI by unifying a company’s customer data.
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Beyond Likes: Win Hearts with Emotional Marketing