News and Analysis
Retail Media: Is it Working? Perspectives from Perion
Perion is a company that connects advertisers with consumers. They work with leading global retailers and brands such as Albertsons, Kroger, Macy’s, and Home Depot. Perion’s CEO and Director, Tal Jacobson, recently spoke with us about the surge in retail media networks. As more MULO (multi-location) brands develop their own advertising networks, we are starting […]
Marketing Storytelling: 4 Success Tips from Props
Especially as automation changes the MULO (multi-location) marketing landscape and brands use AI to target and “talk” to their consumers and prospects, the value of human-to-human connection or storytelling becomes more important. How do MULO retail, restaurant, and service brands build real loyalty among the people who spend (or could spend) with them? Joseph Perello, […]
Who’s Minding the Store? Who’s Watching the Kids?
This election season, the issue of childcare is a significant topic of conversation. MULO (multi-location) brands are already challenged by labor shortages, rising minimum wages, and ongoing retention challenges. Add to that scheduling and expense challenges that arise from childcare duties and those challenges get even more complex. Childcare costs in the U.S. are staggeringly […]
Commentary
Is Data the Key to Surviving the Great Resignation?
To navigate these challenging times, businesses need to create more efficient hiring processes and outline ways to effectively retain the talent they have already hired. Accomplishing both goals will require the use of quality data sources. Here are some ways that data can help companies survive The Great Resignation.
Designing a Data Collection Strategy That Improves Brand Safety
As the consumer landscape shifts, it’s critical to dig deeper and get to know your customers and understand their changing preferences—not based on guesses or assumptions, but on clean, accurate first-party data that you collect and own. That work begins with creating a solid, privacy-centric data collection strategy.
Using Local Search to Fight Inflation
Just as the pandemic increased our reliance on digital information and services, so too is inflation reflected in the volume of activities on digital platforms, such as searches for certain types of local business. The searches we conduct online are a barometer of our larger concerns, and these days, belt tightening is clearly on the minds of many consumers.
Latest Posts
Pinterest Leads the Charge on Shoppability
Even as Instagram pulls back on live shopping, another social platform is diving in further: Pinterest. The company has slowly leaned into shoppability over the past few years with more transactional features for direct commerce. Those moves include a “Shop” tab where products within videos and pins are shoppable. And on the merchant-facing end, Pinterest […]
Report: Consumers Seek New Channels to Access Online Reviews
According to a new consumer survey conducted by the reputation management company Chatmeter, 39% of people say they like the idea of using technology like ChatGPT for review information, and more than 30% like the idea of reading customer reviews in the metaverse.
5 Visual Chatbot Builders for Brands
Beyond the implications for content generation and SEO, ChatGPT has the potential to revolutionize customer service. When it’s used to power conversational interfaces, generative AI can make chabots come to life.
How Super Bowl Advertising Is Evolving
Super Bowl advertising is entering a new era of technology — one that is driven by immersive experiences and progressiveness.
Regulators and Enterprises Get Serious About Digital Privacy Rights
The wild west days of digital privacy are coming to a close. As European Union authorities step up enforcement of the General Data Protection Regulation (GDPR) and U.S. lawmakers continue their debate around regulating big tech, C-suite executives are being forced to step up their privacy initiatives.
Social Media May Be Winning the Search Engine Wars
As the search engine wars heat up and Microsoft prepares to unveil a new Bing powered by ChatGPT technology, a substantive competitor has entered the arena — social media. According to a new report, 82% of consumers prefer to search on social media over traditional search engines, and two in five would rather use TikTok than Google or Bing.
Digital Ad Regulation Doesn’t Necessarily Spell Disaster
There is disagreement over just how severely regulations will affect publishers, advertisers, and adtech companies. Scott McDonald, President and CEO at the Advertising Research Foundation, checked in with Street Fight to provide his take on what regulations are likely to pass and how they’ll affect digital advertising.
Brands Learn to Scale Campaign Execution with Ad Automation
Jay Kulkarni, CEO and founder of Theorem, is one of a growing number of thought leaders encouraging the use of advertising optimization and automation as a way to modernize the traditional ad revenue model. Rather than relying on highly-manual processes and workflows, he believes brands should look at automation as a way to speed up order cycles and decrease errors.
How US State Privacy Laws Differ
California became the first state to pass a data privacy law years ago, but now several more have followed suit. Between US regulations and international ones, it can be difficult for companies to know just how to structure their data privacy protocols.
Why These 6 Retailers Are Expanding Into Service Businesses
If you’re a retailer with a successful omnichannel strategy and a robust e-commerce business, how do you continue to grow in 2023? The latest marketing play has retailers thinking beyond the store shelf and expanding into service-based businesses.
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