June 7th, 2016• San Francisco
Mobile attribution and ROI, local search, self-service, VR/AR, delivery and ecommerce, content that makes the register ring — we will address these key issues and more at our fifth annual San Francisco conference!
Venue: TERRA GALLERY, 511 HARRISON STREET
SAN FRANCISCO, CA 94105
Doors open at 8a.m. • Programming begins at 9 a.m.
Cocktail Reception from 5-7 P.M.
Read interviews with #SFSW16 speakers here!
Who else will you see at Street Fight Summit West 2016?
Google • Yelp • Staples • Mapquest • Factual • Go Local • Moz • Manta
Groupon • Booker • Tru Measure • Hearst • G/O Digital • and many more!
Special Event Sponsor
8:00-9:00 a.m. Registration and Breakfast
9:00 – 9:10 a.m. Opening Remarks – Laura Rich, CEO, Street Fight
9:10 – 9:35 a.m. Morning Keynote – The Future of Local Commerce
Thanks to advances in technology, it has never been easier for an individual to go online and start earning income quickly and flexibly. But this new “gig economy” is not monolithic or static. It has different sectors, and the “gig economy” of on-demand, low-skilled, easily automated logistics or delivery services will not be around in 20 years.
* Marco Zappacosta, CEO, Thumbtack
9:35-10:05 a.m. Panel — Why Connecting the Dots on the Path to Purchase Could Be the Biggest Breakthrough in Local
Online-to-offline attribution for businesses driven by local search is slowly making its way from fantasy to reality. This panel will pry the latest and greatest local attribution methodologies and trends out of a panel of execs wrestling with these issues. Of course, all quotes not for attribution.
* Andrew Shotland, Proprietor, Local SEO Guide (moderator)
* Sarah Bird, CEO, Moz
* Mohannad El-Barachi, CEO, SweetIQ
* Mike Harkey, VP Business Development, Foursquare
10:05-10:25 a.m. Original Research – What Your Customers Want
Drawing from a wide-ranging Q1 study of executives at major brands, Street Fight presents new findings about what brand marketers are looking for from local tech, and how they are progressing along the adoption curve.
* David Card, Research Director, Street Fight
10:25-10:50 a.m. Mid-Morning Break
10:50-11:05 a.m Presentation — The State of Beacons and Proximity
Proxbook’s directory of proximity solution providers has more than 300 members, and the company collects data regularly on the growth of beacon tech. This session will look at some of the latest trends and numbers from the proximity industry, and forecast its potential growth for the rest of 2016.
* Thomas Walle, CEO, Unacast
11:05-11:20 a.m. — Presentation — Data, Dreams, and the Ordering of Things
This session will dive into the history of local, the sector’s current state and where it’s headed in the coming years. As the industry evolves, larger companies will be able to leverage data and consumer intent to create winning partnerships with local players while supporting the businesses and communities that they serve.
* Chad Richard, SVP Business and Corporate Development, Yelp
11:20-11:50 a.m. Panel — Rethinking Restaurants: Local Tech Remakes an Industry
Restaurants are a particularly large and important vertical in local, and as such they’ve long been a testing ground for a variety of digital products. Now a new generation of companies is starting to use local marketing and delivery services to rethink what a restaurant is and how we think about our dining experiences.
* Anna Tauzin, Senior Marketing Manager, National Restaurant Association (moderator)
* Wiley Cerilli, CEO, Good Uncle
* Catherine Porter, SVP, OpenTable
* Ware Sykes, CEO, Nowait
12:20-1:00 p.m. Lunch
1:00-1:25 p.m. Afternoon Keynote — Last Mile Logistics: Why Tech Is Only Half the Battle
Building the most advanced data-powered logistics software is only half the challenge in last-mile delivery. This session will look at why on-demand logistics is the marriage of a math problem and a people problem.
* Tony Xu, CEO, DoorDash
1:25 p.m.-1:35 p.m. Ideas and Insights From #SFSW16 Sponsors — Big Data Dilemma: How Location is Bridging the Gap Between People, Places and Things
* Nicholas Goubert, Head of Platform and Core Map, HERE
1:55-2:20 p.m. Panel — The Virtual Reality Revolution and Its Implications for Local
With the rise of Oculus and a host of other new companies, there has been lots of talk this year about the potential local and retail implications for virtual reality and augmented reality. This session will examine how brands and retailers see the VR/AR opportunity, and where we’re most likely to see them placing bets on this tech in the near future.
* Nathan Pettyjohn, CEO, Aisle411 (moderator)
* Carter Agar, Director, Software & Cloud Services Worldwide, Lenovo
* Jon Vaden, Business Development, San Jose International Airport
2:20-2:35 p.m. Presentation – Closing the Gap in Online-to-Offline Commerce
2016 is the year in which companies can finally monetize online-to-offline commerce and prove attribution. This session looks at the revenue that can be generated from this new technology and how it can lead to better retention of local and national advertisers.
* Jon Carder, CEO, Empyr
2:35-3:00 p.m. Panel — Loyalty 2.0: Rethinking Engagement
In the wake of the daily deals boom five years ago, a number of new companies emerged to solve one of the key issues that had plagued the deals companies: retention. Originally seeking to be a digital version of the punch cards that many small businesses issued to loyal customers, the major companies in the space have evolved, and are now using reams of data to build customer profiles that can help businesses better reward their regulars.
* Lora Kolodny, Emerging Tech Editor, TechCrunch (moderator)
* Logan LaHive, CEO, Belly
* Victor Ho, CEO, FiveStars
3:00-3:30 p.m. Afternoon Break
3:30-3:55 p.m. Panel — Finding the Next Local Unicorns
Investors often see pitches for local startups and concepts years before these companies gain any traction — and get to vote with their wallets to determine where the industry will go next. This panel will look at what types of hyperlocal companies the investment community is most interested in, and what types of ideas may be more likely to get funded going forward.
* David Hirschman, COO, Street Fight (moderator)
* Hunter Walk, Partner, Homebrew VC
* Eric Feng, General Partner, KPCB
3:55-4:25 p.m. Local Startups Showcase
* Randy Parker, CEO, Brevi (Host)
* Deap Ubhi, CEO, TableHero
* Jess Bachman, Co-founder, localweb.is
* Daniel Shaked, CEO, Clipcall
* Sharath Mekala, CEO, VillageDefense
4:25-4:40 p.m. Presentation – The [Local] Power of Podcasting
Podcasting has exploded in recent years, as more and more Americans listen to their favorite shows on a weekly basis. While podcasts have been a growing category for national advertisers, New York Public Radio has geo-targeting spots so local brands can reach a relevant, engaged audience.
* Margaret Pomeroy Hunt, SVP, New York Public Radio
4:40-5:10 p.m. Panel — How On-Demand Is Changing the Way Brick-and-Mortar Businesses Compete With Ecommerce
While ecommerce companies have doubled down on taking their chunks out of the local pie, some on-demand services are trying to find ways to use their immediacy to help brick-and-mortar businesses fight back. This panel will look at the tension between ecommerce and brick-and-mortar, and what role on-demand might have in keeping local merchants competitive.
* David Card, Research Director, Street Fight (moderator)
* Daphne Carmeli, CEO, Deliv
* Andy Ellwood, CEO, Basket
* Mike Dudas, CRO, Button
5:10-7:00 p.m. Cocktail Reception at TerraSF