News and Analysis

Cookie Plug: Baking With a New Recipe in a Crowded Space

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Last year, the global cookie market generated approximately $40B. That’s a lot of dough! But “oven racks” (number of brands) is growing! Enter Todd Saperstein,  a Phoenix-area franchisee of a relatively new cookie brand, Cookie Plug.  He’s not new to running a franchise brand, having owned five Dickey’s Barbeque Pits in Oregon for ten years. He […]

Freshpet Sells Food with a Side of CRM Street Fight

Freshpet Sells Food with a Side of CRM

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Anyone who has cared for a pet knows that dogs and cats relate differently to their humans. For instance, a dog might greet a familiar human at the door like an excited paparazzo about to snap a picture.  A cat, on the other hand, barely acknowledges humans. Yet, human caretakers of cats and dogs are […]

5 MULO Retail & Food Brands Who Are Trend-Spotting and Innovating Street Fight

5 MULO Retail & Food Brands Who Are Trend-Spotting and Innovating

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The most successful MULO (multi-location) retail and food brands are often those that know their core customers and are continuously innovating to meet their needs. However, the winners usually stay on top of (and ahead of) consumer trends and develop products, offers, and services that meet the needs of new segments without losing brand fans.  […]

Commentary

3 Ways to Battle Efficiency Headwinds in 2024 Street Fight

3 Ways to Battle Efficiency Headwinds in 2024

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You don’t have to look too deep for significance there: measurement is tough right now (even for measurement companies), and fraud is rampant and stands to get worse as AI governance lags behind AI adoption. No matter how big your brand or what industry you’re in, efficiency is going to be a challenge in 2024. […]

A Marketer’s Guide to Transitioning from Third-Party Cookies Street Fight

A Marketer’s Guide to Transitioning from Third-Party Cookies

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Third-party cookies are going away. Not tomorrow, maybe not next week, but in the months to come, marketers will come face-to-face with the reality of a new world of marketing measurement. Google appears to be committed to their complete blocking of third-party cookies in Chrome by the end of 2024, so marketers need to prepare […]

The Urgency of Embracing AI in Media and Advertising Street Fight

Embracing AI in Media and Advertising

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History changes slowly and then overnight. A mere two years ago, the early publicly-available generative AI models from OpenAI, Microsoft, Google looked like curiosities–intriguing but plagued by obvious limitations. Today these models have advanced so far and so fast that they are already well on their way to changing media and advertising forever. AI is […]

Latest Posts

"Momentjacking" is the New Holiday Promotion Street Fight

“Momentjacking” is the New Holiday Promotion

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You may have heard of “newsjacking.” It simply means that brands and influencers plan their social media posting and content around current events and consumer trends.  However, as the world (and social media feeds) move faster than ever before and people jump on a wide range of “fauxlidays” (contrived holidays meant mostly for marketing purposes), reality […]

Pizza Industry Tech Street Fight

Pizza Industry Tech

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“Let’s order a couple of pies!”  … “Let’s grab a slice!” …  Those suggestions are alive and well, as evidenced by Americans eating an average of 156 slices each year.  The pizza industry is estimated at $46B. Local single-location pizza shops still exist, but the MULO (multi-location) giant Domino’s tops the list in terms of […]

MULO Outposts are In Vogue Street Fight

MULO Outposts are In Vogue

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What do we mean by a MULO (multi-location) outpost? It’s a brand that’s located within a “non-traditional” venue. For example, Hudson News is a standard airport tenant that sells magazines, treats, and travel-related incidentals for travelers to grab en route. They have more than 1,000 stores now in 37 states. Imagine this writer’s surprise when […]

Why Granular Voter Data Matters for Ad Buyers Street Fight

Why Granular Voter Data Matters for Ad Buyers

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Comscore, which plans, transacts, and evaluates media across platforms, is for the first time, sharing its Congressional District CTV Index data for some Congressional Districts in New York, California, Nebraska, and Alaska.  With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, Comscore is a third-party source for […]

Who is Today's Franchisee? Street Fight

Who is Today’s Franchisee?

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The answer is, “It could be anyone!”  Among the new breed of franchisee (in addition to celebrities and private equity firms) are what we call “corporate refugees.” Experienced business professionals are burning out and aging out of big businesses and seeking autonomy, ownership, and creativity; they seek ways to operate and scale businesses without some […]

Is Bankruptcy the New Normal for MULO Brands? Street Fight

Is Bankruptcy the New Normal for MULO Brands?

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Over the past year, we’ve featured many articles about multi-location (MULO) brands that declared bankruptcy (BUSTs). But we’ve also seen brands emerge from bankruptcy, become part of other companies (like Bed Bath & Beyond and Overstock), and/or change their business model to be online-only (as Lord & Taylor did with its iconic brand). Some other […]

BUST: No-Booze Retailers Street Fight

BUST: No-Booze Retailers

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Although the alcohol-free cocktail market is on the upswing (over $162B in revenue this year), MULO (multi-location) retailers devoted to booze-free beverages seem to be struggling. Boisson was founded in Brooklyn in 2021 and expanded to Miami and Los Angeles. Although the company was planning on international expansion, it recently filed for Chapter 11 bankruptcy […]

Flying Fries: Autonomous Delivery Takes Off! Street Fight

Flying Fries: Autonomous Delivery Takes Off!

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Imagine this… You use your phone to order your pizza or burger (or perhaps a t-shirt because you didn’t pack properly for the weather) from a remote location. Within the hour, a drone, driverless car, or other autonomous “thing” brings you your food and beverage or fashion statement. What was considered sci-fi a mere few […]

How To Sustain Media Buys in Black-Owned Media Street Fight

How To Sustain Media Buys in Black-Owned Media

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No single source seems able to pinpoint just how much brands allocate in dollars to ad inventory on Black-owned media in the U.S. But everyone seems to agree it should be more. This article cites media tracker Maven, which says there are upwards of 2,500 diverse-owned publishers alone and that 35% of those are Black-owned. […]

The MULO Dozen: April Brands in Review Street Fight

The MULO Dozen: April Brands in Review

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Another April …another 12 innovations, booms, busts, and leadership changes in the MULO (multi-location) world. Retailers and restaurants are always scaling, shrinking, and experimenting with new innovation, footprints, business models, and technologies. In addition to covering many of them throughout the month, these end-of-month wrap-ups are designed to give you even more news and ideas. Speaking […]