Street Fight Happenings
During the past few years of that stretch, we’ve segmented our monthly coverage into themes, as you may have noticed. Flowing from last month’s theme of “Leaving 2020” — a retrospective analysis — what better way to ring in a new year than to focus on what’s to come in the next year?
What will the “next normal” look like in the post-Covid era of local commerce? Will things go back to the old normal or be a hybrid reality that cherry-picks components and new perspectives from the past nine months? Will e-commerce dip back down to pre-Covid levels or keep surging?
We’ll be answering these questions and others throughout the month, along with 2021 predictions (’tis the season) for our theme, Leaving 2020.
Google’s World is shorthand for the fully fleshed-out concept: “It’s Google’s world… we’re all just living in it.” The main thrust is that Google’s search dominance gives it enormous control in impacting the fate of businesses everywhere who rely on search for traffic and customer acquisition.
Google’s ongoing updates to the search algorithm, ranking factors, and SERPs continue to have ripple effects on marketers everywhere. It’s becoming more challenging to follow the moving target of SEO effectiveness. This game has its own set of rules when it comes to local search.
Theme of the Month
dataPlor was founded in 2016 with a mission to map the businesses of the developing world. But before it could extend its reach across oceans, the company focused for years on just one country, Mexico. Now, with the help of expanded seed funding it announced just this morning, the startup is taking a technology-first approach to enrich its database, map vast territories, and accelerate growth.
Growth marketing automation is transcending lead generation to create powerful automated experiences that improve engagement through each stage of the customer journey, transforming one-time buyers into brand evangelists.
Two of the major policy complaints to arise about the technology sector over the past few years have been that advertising platforms, most notably Google, Facebook, and Amazon, compromise user privacy and that a select few companies — the aforementioned names plus Microsoft and Apple — are so powerful that they prevent new innovators from competing. An open letter by privacy-oriented enterprises alleges that the two issues are intertwined.
Without accurate ways to measure and monitor the success of influencer campaigns, most brand marketers are left sitting in the dark. And many of the metrics used to track the success of campaigns on traditional advertising channels don’t work with influencer marketing, where context is everything and the volume of brand mentions can be deceiving. The data company Sama thinks it has a solution.
In this episode of Location Weekly, the Location-Based Marketing Association covers Buffalo’s Olmstead Park using AR to bring history to life, Quan Media and AdQuick helping FreshDirect measure OOH ad performance, Kinetic and MyHome.ie teaming up on location-based real estate ads, and OneNav raising $21 million.
Fast is challenging the received wisdom about the e-commerce funnel with an innovation called headless checkout. The term refers to a technology that allows consumers to convert with one click wherever they encounter a product — think social commerce but for any venue on the web.
On its face, it looks a lot like pre-pandemic life has resumed. Behind the scenes, though, many businesses are frantically searching for ways to welcome back guests at full capacity without sacrificing safety.
Advertisers are turning to day parting — scheduling pay-per-click (PPC) ads to run only during certain days and times — to better optimize their ads on Amazon’s marketplace. The tactic helps sellers reach more consumers, boost conversions, and drives down costs.
Small business leaders are increasingly reimagining the workplace as they consider how to best blend in-office and virtual work.
This month, Street Fight’s monthly focus is data. Of course, this entails more coverage of the disruptions to the ecosystem surrounding privacy — how will companies understand and build experiences for consumers as tracking gets more complicated? But the theme also pertains to innovations in data management and analysis and new use cases for AI, among other topics.
On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Facebook’s e-commerce play, Twitter Ticketed Spaces, and Tinder’s latest integrations.
If the current upheaval in the market signals anything, it is that the relationship you have with your customers must be cherished, cultivated, and mutually beneficial in order to be monetized effectively. As the user acquisition game becomes more challenging, businesses must invest in personalization and engagement in order to improve retention, activation, and conversion metrics. This means doubling down on your mobile app strategy and centering it on transparency, on-device targeting, and trust.
In this episode of Location Weekly, the Location-Based Marketing Association covers Brij’s one-touch QR code product registration, SpatialTEQ showcasing its partnership with Amada Senior Care, Verizon’s acquisition of Senion, and Beaconsmind AG deploying a solution for Roberto Cavalli.