News and Analysis

Simpli.fi Now Lets Brands Execute Google, YouTube Ad Buys Through Single Partner

Simpli.fi’s decision to open up its solutions suite to include Google Ads and YouTube advertising is part of a broader push among adtech providers to become all-in-one platforms, rather than vertical-specific solutions.

ReviewTrackers Acquired By InMoment as Consolidation Sweeps MarTech

ReviewTrackers is an important acquisition for InMoment. The company currently works with more than 175,000 business locations to manage customer reviews across hundreds of sites using its review management technology. With the acquisition of ReviewTrackers, InMoment becomes one of the first experience companies to extend customer insights, analytics, and action across the full customer lifecycle.

3 Myths About Contextual Advertising

Here’s why three common myths about contextual advertising are worth challenging as advertisers reconsider their digital strategies for a privacy-adjusted era.

Commentary

Location-Based Marketing Association: SPYR Technologies acquiring GeoTraq from JanOne

In this episode of Location Weekly, the Location-Based Marketing Association covers Apiip expanding IP to Location API services to verify 1M+ requests, SPYR Technologies acquiring GeoTraq from JanOne, Google StreetView getting even better with a new camera, and Pacsun linking its physical and virtual metaverse stores.

dinosaur google

Where Are the Local Startups?

Google was founded in 1998; Google Maps launched in 2005. Though the company has been at the bleeding edge of technological development ever since, still those dates are telling. In internet time, Google is a senior citizen, and it stands to reason that it must eventually let the new generation have a say. Where are the startups who will unveil for us a new paradigm for local?

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Why Everyone is Talking About First-Party Data and What You Need to Know

Many brands are successfully deploying interactive experiences across channels, driving immediate ROI as well as lifetime value. The improvement to lifetime value doesn’t just happen, though. There is another challenge that brands must address — which is now that they’ve captured the data, what are they going to do with it?

Latest Posts

How AI Will Transform Ad Operations over the Next 5 Years

Ultimately, Burt Intelligence CEO Carl Leskinen sees his company’s technology as elevating the status and possibly the impact of ad ops professionals in their organizations. Ad ops is well positioned to provide close-up intelligence on what kind of business is coming in, what products clients need, and how media organizations can run more smoothly. For now, their time is occupied putting out fires. With the right technology, Leskinen argues, they might be able to build a bigger house.

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Why Everyone is Talking About First-Party Data and What You Need to Know

Many brands are successfully deploying interactive experiences across channels, driving immediate ROI as well as lifetime value. The improvement to lifetime value doesn’t just happen, though. There is another challenge that brands must address — which is now that they’ve captured the data, what are they going to do with it?

Adtech Execs React to Apple’s WWDC Tracking Announcements

Apple announced at its annual Worldwide Developers Conference that it would add some features to SKAdNetwork, its privacy-adjusted marketing measurement framework, to provide more marketing insights.

7 Audio Out-of-Home (AOOH) Solutions to Watch in 2022

Audio out-of-home (AOOH) advertising has become an ad industry darling, offering brands a creative way to connect with consumers in real-time as they move toward the point of purchase. By inserting ads into audio content, like podcasts, streaming music, or the overhead speakers in a retail store, brands are reaching on-the-go consumers and driving conversions.

The Future of Targeting Relies on the Right Data

Ad targeting is about to undergo a seismic shift. In the not so distant future, marketers won’t select who is targeted. Rather, machines–powered by ML/AI–will determine the ads consumers see.

Smartify Helps SMBs Generate Digital Ad Revenue from Window Inventory

A new program from Smartify Media would help small business owners generate incremental revenue from what has traditionally been an under-utilized asset — the storefront window.

7 Shoppable Video Platforms

With a number of shoppable video platforms preparing to launch or expand their offerings in 2022, and established companies like Firework finding interest from major investors like SoftBank, the phenomenon seems likely to gain popularity in the US.

6 Questions Brands Should Ask When Evaluating Performance CTV Providers

With lots of opportunities to reach new audiences and so many options for targeting and optimization, some marketers are understandably intimidated and not sure where to start. To help brands who are new to the space, here are six questions to ask when considering dipping your toes into the performance CTV space.

6 Contextual Advertising Solutions for Brands

Unlike most types of behavioral targeting, contextual targeting doesn’t rely on third-party cookies. That makes it an especially popular option in 2022, as more U.S. states pass stringent consumer data privacy regulations. Here are six contextual advertising solutions that brands are using right now.

Location-Based Marketing Association: Location Intelligence for Food Tech

In this episode of Location Weekly, the Location-Based Marketing Association covers Trader Joe’s partnering with MagnusCards on accessible shopping, Duolingo opening a Taqueria where you can practice your Spanish, Transverse releasing a location intelligence service for food tech companies, and Engine Creative using AI with DOOH to help find missing people.