News and Analysis

This MULO Diner Chain is Roaring Street Fight

BOOM: This MULO Diner Chain is Roaring

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The diner as a concept seems to be timeless.  Back in 1913, the first stationary diner was established and ultimately grew to 6,000 privately owned locations nationally. That’s a giant MULO (multi-location) venture! Fast forward to today. Although foodies have a wide range of options for where to eat — from single-unit locations to specific […]

Retail Media According to Skai Street Fight

BOOM: Retail Media According to Skai

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We often use “BOOM” to identify a category or store brand that’s thriving. But BOOMing can also apply to trends in media buying and creative. So, for 2024 we’ve expanded the term to cover that as well, so MULO (multi-location) brands and the agencies that work with them can identify how to better reach consumers […]

Judge Beauty Wants this e.l.f. on Your Shelf Street Fight

‘Judge Beauty’ Wants this e.l.f. on Your Shelf

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And the award for best non-sequitur in a Super Bowl ad this year goes to the TV personality known as Judge Judy: “Don’t pee on my leg and tell me it’s raining,” Judge Beauty said when learning a “defendant” claimed she needed to spend $92 on makeup products. The 30-second spot, “Judge Beauty,” was from […]

Commentary

Interest in Alternative Currencies Grows, But Legacy Currency Still Reigns

Interest in Alternative Currencies Grows, But Legacy Currency Still Reigns

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The U.S. joint industry committee (JIC) granted “conditional certification” to three alternative ad currencies for cross-platform negotiations: Comscore, iSpot and VideoAmp. The certification of these alternative currencies suggests that the industry is more open to the usage of alternative currencies, and that there is room for multiple currencies to transact against. Our insights back up […]

Navigating the Fragmented CTV Landscape: Strategies for Brands and Agencies

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2023 was a year of exploration and education. As the industry begins 2024, agencies and brand marketers will continue to gain a better understanding while leveraging necessary campaign elements like transparency, incremental reach and co-viewing to navigate the new challenges and opportunities within the CTV (Connected TV) landscape. Today’s brand marketers are confronted with crucial […]

Industry Changes Ahead for Marketers: Cookie Deprecation, Dirty Data, and AI

Industry Changes Ahead for Marketers: Cookie Deprecation, Dirty Data, and AI

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With 2024 here, marketers need to prepare for a few big industry changes. The deprecation of third-party cookies and the death of the traditional customer journey will greatly impact marketing strategies, transforming how businesses engage with their customers. Marketers also must tackle the elephant in the room: dirty data. Accurate, unified data is the vital […]

Latest Posts

Vericast Collaborates with Snowflake to Transform Marketing Engagement

Vericast Collaborates with Snowflake to Transform Marketing Engagement

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Vericast, a prominent marketing technology company, has embarked on a partnership with Snowflake, the Data Cloud Company, to pioneer solutions aimed at empowering marketers to engage with consumers in more impactful ways. Leveraging technology innovations and exclusive data available in Snowflake Marketplace, the company is set to revolutionize marketing engagement, driving meaningful commerce across various […]

Optable Integration Ushers in a New Era of Privacy-Centric Advertising

Optable Integration Ushers in a New Era of Privacy-Centric Advertising

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Since Google’s announcement regarding the eventual end of third-party cookies, the advertising industry has been actively seeking alternatives to ensure continued effectiveness while respecting user privacy. Among the proposed solutions, data clean rooms have emerged as a promising avenue, offering a secure environment for data collaboration in the absence of traditional tracking methods. Optable, a […]

Swiftly Connects the Cart to the Screen for Save a Lot

Swiftly Connects the Cart to the Screen for Save a Lot

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Large multi-location (MULO) grocery stores have the resources to develop technologies that enable consumers to make their shopping lists, see sales and coupons, and arrange for delivery or pick-up. But smaller stores may have been at a disadvantage — that is until Swiftly stepped in.  Swiftly, a leading provider of innovative technologies, partnered with Save […]

Placer.ai, ESRI Form Analytics Partnership

Placer.ai, ESRI Form Analytics Partnership

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What do you get when you cross a location-analytics company with a company that uses sophisticated geographic-information system (GIS) technology? It’s no joke, and this isn’t a punchline: Placer.ai and ESRI have formed a partnership to provide advertisers and their partners with new and advanced analytics and insight. The goal is to get deeper insights […]

The MULO Dozen: January Brands in Review

The MULO Dozen: January Brands in Review

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2024 is off to a fast start! As MULO (multi-location) retailers, restaurants, and service businesses head into a new year, they face new challenges and opportunities. And, of course, “The Big Game,” when brands get to flex their creative and digital muscle. Here’s what we saw this month. Have news? Please e-mail me. Fridays is […]

Empowering Brick-and-Mortar Businesses with Foot-Traffic Analytics for Effective OOH

Empowering Brick-and-Mortar Businesses with Foot-Traffic Analytics for Effective OOH

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In today’s competitive marketplace, brick-and-mortar businesses constantly seek innovative strategies to attract and retain customers. Recognizing this need, DOmedia, in partnership with location analytics leader Placer.ai, has launched PeopleToMySpot.com—a innovative website tailored to help local marketers and business owners harness the power of foot-traffic analytics to enhance their out-of-home (OOH) advertising efforts. The collaboration between […]

More Evidence Online Advertising Finished Strong

More Evidence Online Advertising Finished Strong

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When Tinuiti released its Digital Ads Benchmark Report for Q4 2023 on Jan. 25, the findings offered still more proof that the year finished strong, at least for online advertising.  “While we did expect stronger growth in Q4 2023 as the ad market continues to recover from 2022, there were still questions heading into the […]

How Many Storefronts Do You Need? MULO Logic

How Many Storefronts Do You Need? MULO Logic

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The mattress company Purple became a huge success on Shopify when it first launched. It then expanded into retail locations. Last year, the company took a close look at its brick-and-mortar retail storefronts and saw that a third of its physical stores were struggling. Like many brick-and-mortar MULO (multi-location) businesses, expanding from online sales to retail […]

Online Retail Did Well in 2023

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In hindsight, 2023 may not have been as gloomy an economic year as first thought. At least not for online retail in certain global regions. According to findings from data and insights company Consumer Edge, many online retailers and those in the pet products/services, discount/club stores, ground transportation, health products/services grocery and limited-service restaurants saw […]

StreetFight : Mini Golf Goes Maxi

BOOM: Mini Golf Goes Maxi

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Even if you may never be a star on an international golf tour, you can beat your friends and family to a rousing game at indoor mini golf. Puttshack, which opened two mini golf  locations in 2021 has rapidly grown to 11 nationally in: Nashville Boston Chicago Dallas Houston St. Louis Pittsburgh Miami Denver Scottsdale […]