Street Fight Happenings
Following last month’s theme of “Disrupting Retail” we shift attention in March to “Pursuing Privacy,” a look at the shifting world of location data and internet tracking.
We’re focusing Street Fight’s February coverage on the tech disrupting retail. Curbside pickup, AR, and more are transforming retail as we head into 2021.
During the past few years of that stretch, we’ve segmented our monthly coverage into themes, as you may have noticed. Flowing from last month’s theme of “Leaving 2020” — a retrospective analysis — what better way to ring in a new year than to focus on what’s to come in the next year?
Theme of the Month
To define the current state and future trajectory of mobile payments, we’ve rounded up top industry voices and thought leaders from Kabbage, Fivestars, and Marqeta.
With 45 million users worldwide, Yubo is not the largest live streaming app on the market. It’s also not the newest. But the company’s founders still think they’ve got an edge in an otherwise crowded space, thanks to a unique business model that replaces in-app advertising with social commerce.
With this in mind, retailers across all industries are investing in technologies to simplify or enhance the customer experience, ensuring the pathway to purchase is intuitive and fast. With a variety of options (and opportunities) to consider when it comes to driving e-commerce and digital engagement, what should small businesses prioritize throughout 2021 as we anticipate entering a post-Covid marketplace?
Small and mid-size businesses saw record-breaking sales during Amazon’s Prime Day in 2020, with an increase of nearly 60% year-over-year. But with so much of the retail space currently in transition and an early Prime Day on the horizon, SMBs are scrambling to ensure they can take advantage of the corporate holiday this year.
When you haven’t stepped foot inside a store for months, navigating crowded aisles can be disconcerting. With products moving to new locations, and sales associates in scarce supply, major retailers are doubling down on visual search experiences to keep customers in the loop.
Rather than fear upcoming changes, marketers should welcome the steps being taken to safeguard consumer data privacy and recognize the opportunity to leverage the massively rich, privacy-compliant consumer data sets that are still available to them.
Swiftly co-founder and CTO Sean Turner told me his company wants to be the “Google analytics for brick-and-mortar,” helping retailers, especially grocers, and consumer-packed goods brands not only sell and market their products online but also measure how both online and physical channels are performing.
Marketers have become familiar with omnichannel commerce, which brings mobile, desktop, and physical commerce experiences together so that the consumer can hop from one to the other without logistical setbacks. Omnichannel video means aligning an advertiser’s video strategy so that messages take advantage of the device they’re on and complement each other across channels.
M7 Innovations’ Matt Maher discusses Instacart’s new 30-minute-or-less delivery promise and Instagram tweaking its algorithm to avoid blocking pertinent content.
With automation leveling the playing field, marketers need to find new ways to use their proprietary business intelligence to keep an edge over their competitors in search. Marketers can add immense value to automation, maximizing its ability to drive strong performance.
In this episode of Location Weekly, the Location-Based Marketing Association covers Instagram rolling out a product called “drops,” Intent IQ launching a new opt-in data sharing platform, NielsenIQ acquiring Label Insight, Simpleview investing in Stroll, and Verve Group acquiring Beemray.