Street Fight Happenings

November Focus: The Holiday Blitz is Here

This year’s holiday shopping season is not new (by definition), but there will be salient differences and revelations this season. The past year has seen lots of retail innovation as the industry looks to counteract the cautionary tales of late-adopting counterparts in the “retailpocolypse” graveyard.

It’s those innovations and integrations that will be exposed when put to the stress test of the holiday shopping blitz. After reading and writing about them in the pages of Street Fight all year, we’ll now get a look at how a lot of these implementations perform (good or bad) with greater shopping scale.

October Focus: Is Local Commerce Vertically Challenged?

We often refer to the many facets of local advertising, media, and commerce as simply ‘local.’ But it’s a bit of a misnomer because the local commerce universe is really made up of several galaxies.

That includes various products that help local businesses, both SMBs and multi-location brands, acquire and keep customers. It’s everything from SEO to listings management to point-of-sale systems. Beyond product function, there’s also vertical segmentation, which encompasses diverse industries from pizza shops to plumbers.

This will be Street Fight’s editorial focus for the month of October. You may have realized we’ve been assigning themes to each month — September being about mapping, August about the connected car, and so on. These are all tentpole issues in local media, advertising, and commerce.

Letter From the Editor: Mapping the Future of Local Commerce

Of all of the technologies and consumer touchpoints to local commerce, mapping is perhaps the most relevant. This centuries-old technology has gone into hyperdrive over the past 15 years since the launch of Google Maps, and it continues to be a primary tool for local search and discovery.

But what’s the state of the art and how is it evolving? This will be Street Fight’s focus in the month of September. This follows last month’s connected car theme and past months’ reporting and commnetary on privacy, retail transformation and the “beyond the screen” evolution of voice and visual search.

Theme of the Month: Pursuing Privacy

Voice Tech Could Transform Loyalty Programs. Here’s How

Within the hospitality industry, a growing number of hotels are using voice technology to improve personalization with experiences like virtual concierges. Virtual concierges use voice technology to personalize a guest’s stay by offering experiences based on past behavior. For example, virtual concierges can adjust thermostats or place room service orders based on a traveler’s previous preferences. When hotels and other hospitality brands take action based on the insights gathered about guests through their loyalty programs, they improve the overall guest experience.

But brands in a number of industries are exploring loyalty use cases for voice.

Using Smartwatches to Join Marketing’s Vanguard

Spending on wearables is predicted to hit $52 billion this year, according to forecasts from the research firm Gartner, and spending on smartwatches specifically is expected to increase by 24%. Smartwatches represent the merging of physical and virtual worlds, and they provide marketers with a direct line for reaching consumers.

Here are five examples of how tech-savvy brands can put smartwatches to work and develop better strategies to take full advantage of the new opportunities that exist for reaching consumers through these wearable devices.

Street Fight’s February Theme: Beyond the Screen

Consumer touchpoints continue to fragment and atomize, disrupting conventional approaches to media and tech. Drivers of this trend include devices from smart speakers to cars. Accordingly, as we roll into February, the Street Fight editorial team is thinking outside the box — that is, beyond the rectangles that frame our typical screen interfaces.

We will provide deep coverage of emerging technologies including voice search, visual search, augmented reality, and 5G. How are tech providers innovating with these modalities? How are users adopting them? And how are local marketers tackling the opportunity?

Latest Posts

Location Weekly: Google Maps Update; NextNav’s $120M Round for Geolocation Services

The Location-Based Marketing Association covers Home Depot piloting kiosks from Slyce to locate products in store, Google updating Maps with tips, transit, and AR, Air Canada enabling customers to use PayPal, NextNav raising $120M for 3D geolocation services in U.S., Korea’s Lotte going hi-tech to steal customers from e-commerce, and India’s NavIC possibly one day replacing GPS.

Valentine’s Day Boosts Entertainment, Food, and Social Apps

The data shows that Valentine’s Day marks a major uptick in app usage across verticals. Compared to an average February day last year, on Valentine’s Day, entertainment app usage was up 24%, food and drink apps 20%, and social 16%. Consumers also spent an unusual amount of time on transport (7%) and gaming (6%) apps.

“Alexa, Order Pizza!” How Voice Ordering Will Impact Restaurants

The numbers suggest consumers might be ready to start ordering food and beverages via voice, and voice shopping via at-home smart speakers is projected to reach $40 million in revenue by 2022. In 2020, we’ll see consumers leveraging this technology at a growing rate. In advance of this increase in adoption, restaurants will need to ensure they will be compatible with connected consumer devices.

In order to keep up with the likes of Dunkin’, Denny’s and Domino’s, restaurants of all sizes need to optimize their tech stacks and diversify their strategies.

The Risks and Rewards of Today’s Data Privacy Landscape

With media outlets like The New York Times working to educate consumers and legislators striving to protect consumers’ rights with the introduction of CCPA and GDPR, awareness of the possible costs of these privacy trade-offs is growing, and it’s in everyone’s best interest to understand the changing privacy landscape.

That’s why we commissioned a new Privacy Report from Wakefield Research, asking both consumers and marketers about how they feel about the risks and rewards of data practices today.

Voice Tech Could Transform Loyalty Programs. Here’s How

Within the hospitality industry, a growing number of hotels are using voice technology to improve personalization with experiences like virtual concierges. Virtual concierges use voice technology to personalize a guest’s stay by offering experiences based on past behavior. For example, virtual concierges can adjust thermostats or place room service orders based on a traveler’s previous preferences. When hotels and other hospitality brands take action based on the insights gathered about guests through their loyalty programs, they improve the overall guest experience.

But brands in a number of industries are exploring loyalty use cases for voice.

How Panera Uses AR to Heighten Cravings, Reaching Millions of Customers

Following up on the success of its #YouMix2 AR campaign, which debuted at SXSW last year, Panera recently launched a follow-up initiative. Working with M7 Innovations, a technology-focused consultancy that specializes in artificial intelligence and immersive realities, Panera designed an AR campaign that involved animated breakfast wraps. Consumers were encouraged to experience Panera’s breakfast wraps through AR technology and share the assets to Facebook and Snapchat.

Garnering Love, Not Likes: Advertising on Instagram

One of the most noteworthy benefits of today’s digital advertising landscape is the variety that comes with testing and choosing which social media platforms resonate most with your brand. If you have decided Instagram is the clear winner for social advertising, keep the many pros and cons of the mobile-friendly platform in mind. This column tackles Instagram’s demographics, measurement essentials, and global thinking.

The Pivot Stuck: Video Ads Dominate App Revenue

Digital marketing journalists touted the pivot to video so incessantly that mention of it after a certain point sparked obligatory mea culpas. Redundant as the proclamations may have proved, fresh data from mobile ad firm AdColony suggests those who heralded video as the future of digital advertising have been vindicated.

Using Smartwatches to Join Marketing’s Vanguard

Spending on wearables is predicted to hit $52 billion this year, according to forecasts from the research firm Gartner, and spending on smartwatches specifically is expected to increase by 24%. Smartwatches represent the merging of physical and virtual worlds, and they provide marketers with a direct line for reaching consumers.

Here are five examples of how tech-savvy brands can put smartwatches to work and develop better strategies to take full advantage of the new opportunities that exist for reaching consumers through these wearable devices.

10 Ways To Provide a Cutting-Edge Retail Customer Experience

Delighting customers isn’t about getting one thing right; it’s about firing on all cylinders, both online and in brick-and-mortar stores, to make an authentic connection with buyers to drive satisfaction and loyalty.

What does that look and feel like? Here are 10 examples of best practices that represent the state of the art in retail CX.