Street Fight Happenings

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Street Fight’s March Theme: Pursuing Privacy

Following last month’s theme of “Disrupting Retail” we shift attention in March to “Pursuing Privacy,” a look at the shifting world of location data and internet tracking.

Street Fight’s February Theme: Disrupting Retail

We’re focusing Street Fight’s February coverage on the tech disrupting retail. Curbside pickup, AR, and more are transforming retail as we head into 2021.

Street Fight’s January Theme: Turning the Page

During the past few years of that stretch, we’ve segmented our monthly coverage into themes, as you may have noticed. Flowing from last month’s theme of “Leaving 2020” — a retrospective analysis — what better way to ring in a new year than to focus on what’s to come in the next year?

Theme of the Month

Expert Roundup: How Are Mobile Payments Transforming? Part II

To define the current state and future trajectory of mobile payments, we’ve rounded up top industry voices and thought leaders from Kabbage, Fivestars, and Marqeta.

Yubo’s Commerce-Focused Strategy Could Be the Future of Social Media

With 45 million users worldwide, Yubo is not the largest live streaming app on the market. It’s also not the newest. But the company’s founders still think they’ve got an edge in an otherwise crowded space, thanks to a unique business model that replaces in-app advertising with social commerce.

How to Take Advantage of Changing Consumer Shopping Patterns

With this in mind, retailers across all industries are investing in technologies to simplify or enhance the customer experience, ensuring the pathway to purchase is intuitive and fast. With a variety of options (and opportunities) to consider when it comes to driving e-commerce and digital engagement, what should small businesses prioritize throughout 2021 as we anticipate entering a post-Covid marketplace?

Latest Posts

SMBs Scramble to Capitalize on an Early Amazon Prime Day

Small and mid-size businesses saw record-breaking sales during Amazon’s Prime Day in 2020, with an increase of nearly 60% year-over-year. But with so much of the retail space currently in transition and an early Prime Day on the horizon, SMBs are scrambling to ensure they can take advantage of the corporate holiday this year.

Retailers, It’s Closing Time for Open Web Advertising

The digital ad industry is now living in the future we’ve been warned about for years — or one facet of that future, at least. We’re effectively living in a post-third-party-cookie world. But it’s not the end for retail marketing.

What Brands Can Do When the Cookie Crumbles

As third-party cookies are phased out, brands will have to stay nimble to weather the transition successfully. It’s a good idea to shift focus to contextual marketing and build up first-party data now. Keep an eye on better alternatives like Unified ID 2.0, and watch how agencies are adapting. That way, you’ll be ready when the cookie crumbles.

Retail Heavyweights Add Visual Search Experiences for Shoppers

When you haven’t stepped foot inside a store for months, navigating crowded aisles can be disconcerting. With products moving to new locations, and sales associates in scarce supply, major retailers are doubling down on visual search experiences to keep customers in the loop.

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Anonymized, Localized Shopper Data Offers a New Beginning for Brand Marketers

Rather than fear upcoming changes, marketers should welcome the steps being taken to safeguard consumer data privacy and recognize the opportunity to leverage the massively rich, privacy-compliant consumer data sets that are still available to them.

Swiftly Closes the Online-to-Offline Loop for Grocers and CPGs

Swiftly co-founder and CTO Sean Turner told me his company wants to be the “Google analytics for brick-and-mortar,” helping retailers, especially grocers, and consumer-packed goods brands not only sell and market their products online but also measure how both online and physical channels are performing.

What is Omnichannel Video? And Why Is Now the Time to Tackle It?

Marketers have become familiar with omnichannel commerce, which brings mobile, desktop, and physical commerce experiences together so that the consumer can hop from one to the other without logistical setbacks. Omnichannel video means aligning an advertiser’s video strategy so that messages take advantage of the device they’re on and complement each other across channels.

Innovation Brief: Instacart and Instagram

M7 Innovations’ Matt Maher discusses Instacart’s new 30-minute-or-less delivery promise and Instagram tweaking its algorithm to avoid blocking pertinent content.

Using Business Insights to Complement Automation and Optimize Search Strategy

With automation leveling the playing field, marketers need to find new ways to use their proprietary business intelligence to keep an edge over their competitors in search. Marketers can add immense value to automation, maximizing its ability to drive strong performance.

LBMA: Verve Group’s Acquisition of Beemray

In this episode of Location Weekly, the Location-Based Marketing Association covers Instagram rolling out a product called “drops,” Intent IQ launching a new opt-in data sharing platform, NielsenIQ acquiring Label Insight, Simpleview investing in Stroll, and Verve Group acquiring Beemray.