Street Fight Happenings

Street Fight’s July Theme: Data’s Next Era

This month, Street Fight’s monthly focus is data. Of course, this entails more coverage of the disruptions to the ecosystem surrounding privacy — how will companies understand and build experiences for consumers as tracking gets more complicated? But the theme also pertains to innovations in data management and analysis and new use cases for AI, among other topics.

Street Fight’s June Theme: Mapping the Future

The new month signals that it is also time for a fresh Street Fight editorial theme. As these themes often reflect the macro environment, we’ve chosen one that’s endemic to (renewed) physical-world interaction: mapping. We’ll see increased usage of mapping tools as consumers emerge from their homes and return to the pastimes of local commerce. 

Street Fight’s May Theme: Payment Power

This month, we change focus to payment innovations with a theme we’re calling Payment Power. Most digital marketing aims, however indirectly, to drive transactions. But what a transaction looks like is rapidly evolving today, and that’s true not just of the technologies that power the point of sale but also of the way brands and retailers are leveraging the point of sale itself to increase revenue, collect data, and differentiate themselves from the competition. The upshot is that payments are powerful, and this month, we investigate the innovations driving that power.

Theme of the Month

Reaching Consumers with Relevant Messaging for the Holidays

Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on optimizing email campaigns for relevance, taking advantage of OOH, and cookieless solutions.

Unpacking Holiday Trends: What Retailers Need to Know

Although the forecast is relatively rosy, retailers are competing for every dollar. Many are taking a more strategic approach to capitalize on pent-up shopping energy than they did last year. Let’s take a closer look at what we can expect from the 2021 holiday season, including best practices for maximizing sales.

Holiday Insights: Partnerships and Covid

Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on taking advantage of partnerships, navigating Covid, and optimizing for holiday grocery preferences.

Latest Posts

How Personalized Packaging Can Drive Loyalty and Conversions

The key word here is experience. Opening a box full of bubble wrap or (get the vacuum ready) packing peanuts does not lend itself to compelling video content. What cements a product in the viewer’s mind is the branded experience. This could be personalized tissue paper, a thematic wrap element, clever inlay design, or custom selected product samples, to name a few.

How Retailers Can Scale their Workforces for the Holidays and Beyond

How can operations and HR leaders in retail organizations overcome a significant worker shortage, both now and in the future?

Tips for Black Friday and Cyber Monday Discounting

To meet the moment, retailers should be paying attention to the macro-factors impacting the current retail environment, ever-changing customer preferences (even so much as the final days before BFCM), and the nuances of the company’s own assortment and capabilities.

The Local Customer Journey is Omnichannel

A robust online presence is table stakes for even “local” businesses, as the local customer journey is thoroughly integrated into online search and selling. The Uberall study also suggests local businesses should capitalize on the greater trust and emotional connection they command with customers in an era when a product from Amazon is two clicks away.

LBMA: Google Enters OEM Vehicle Navigation Space

In this episode of Location Weekly, the Location-Based Marketing Association covers Google getting into the OEM vehicle navigation space, Giant Food piloting mobile deals on perishable foods, Lowe’s launching a “room scanning tool” using LIDAR in their app, and Amazon’s Alexa coming to hospitals and assisted living homes.

Snap Doubles Down on Immersive Ads

Snap has been doubling down on AR — mostly seen through updates to its Lens Studio AR development platform and the evolving formats it offers to brand marketers. This recently culminated in two new programs to further stimulate AR marketing: Snap’s AR Lab and its Arcadia creative studio.

Reaching Consumers with Relevant Messaging for the Holidays

Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on optimizing email campaigns for relevance, taking advantage of OOH, and cookieless solutions.

Advertising Costs for Casual Mobile Games Are Down This Holiday Season

While costs will likely continue to fluctuate, the post-IDFA reality is here to stay. Thankfully, there are a few simple steps mobile game marketers can take to better manage their spend and increase down-funnel performance across all categories during the 2021 holiday season and beyond.

How America’s Growing Embrace of Intersectionality Should Inform Marketing

Population growth today is mostly driven by non-white groups, and the number of people who identify as biracial or multiracial has grown enormously – by almost 25 million since the 2010 census. This sends out a clear message to marketers: People are embracing their own multidimensional identities, and brands should follow suit in their messaging.

Personalization’s Chief Risk and Reward: Identity Reinforcement

Martech is not an industry that merely measures or codifies consumer behaviors, interests, and identities. It is an industry in the business of manufacturing identities. And that is an awesome political and economic power in both the positive and negative senses of the word.