News and Analysis

Retail Media - Enabling Brands to Shift to an Audience-first Mindset Street Fight

Retail Media – Enabling Brands to Shift to an Audience-first Mindset

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While retail media can trace its history back decades to humble in-store signage, cardboard cutout displays, and sampling tables, the retail media networks of 2024 are some of the most advanced advertising channels ever created. And with this sector forecast to hit a staggering $140bn ad spend worldwide this year, it has yet to fully […]

Placer.ai and TapClicks Partner for Deeper Marketing Analytics Street Fight

Placer.ai and TapClicks Partner for Deeper Marketing Analytics

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Placer.ai, the leader in location analytics, and TapClicks, the leading provider of Smart Marketing solutions, have partnered to integrate real-time foot traffic data into TapClicks’ omni-channel reporting platform. This collaboration advances the ability for marketers to gain deeper insights into consumer behavior and thereby more conclusively prove the effectiveness of marketing campaigns. In conversation with […]

RM + AI = $$ (Retail Media Gets Smarter) Street Fight

RM + AI = $$ (Retail Media Gets Smarter)

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RM = retail media. It’s booming now as retailers, airlines, and restaurants launch their networks to enable in- and out-of-store marketing to consumers and prospects. AI = artificial intelligence (of course). MULO (multi-location) brands can have huge amounts of data and numerous ways to monitor in-store behavior, but if they’re not using automation to inform advertising […]

Commentary

Investing in AI Tools Leads to Better Outcomes for Marketers Street Fight

Investing in AI Tools Leads to Better Outcomes for Marketers

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The hype for AI has reached a crescendo, with companies across all industries introducing AI tools and endless amounts of news coverage touting its potential as a game-changer. While it has mostly remained a buzzword for many industries, it has already become a difference maker for marketers. According to a recent study, 41% of marketers […]

Why the Annual Planning Process is Behind Before it Starts Street Fight

Why the Annual Planning Process is Behind Before it Starts

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From advancements in campaign measurement to performance and optimization, the digital advertising industry has consolidated decades worth of transformation to a matter of years. And while the pace of advertising investments has shifted and performance data becomes available more regularly across channels, the annual planning process for all media expenditures has remained, well, annual. In […]

Empowering Retailers: The Imperative for Advanced Advertising Technology Kevel Street Fight

Empowering Retailers: The Imperative for Advanced Advertising Technology

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In a rapidly evolving retail landscape, staying ahead requires more than just offering great products or competitive prices. As consumers increasingly shift their shopping habits online and demand personalized experiences, retailers face mounting pressure to enhance their advertising strategies. Traditional methods no longer suffice in capturing the attention of today’s discerning shoppers. To thrive in […]

Latest Posts

Connecting Retail Media Networks with Custom Audiences Street Fight

Connecting Retail Media Networks with Custom Audiences

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Retail media networks (RMNs) are becoming a dominant force in the advertising world, propelled by the valuable first-party data they generate. This rise, however, also presents unintended challenges: the creation of walls around this data to protect consumer privacy and the retailer’s competitive advantage, resulting in a fragmented view of consumers. While safeguarding privacy is […]

Pump It Up! C-Store Innovations & News Street Fight

Pump It Up! C-Store Innovations & News

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The convenience store (C-store) is a MULO (multi-location) retailer we often take for granted. Most of us have stopped along the road for a hygiene break, a fuel refill (gas or electric), coffee, and perhaps even a snack and frosty beverage. Urban and suburban dwellers often rely on their neighborhood 24-hour MULO store for late-night […]

The Robot in Your Dressing Room Street Fight

The Robot in Your Dressing Room

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Walmart and Amazon are leading the charge in launching new technologies that use AR (augmented reality) and VR (virtual reality) to enable prospective shoppers to “try on” everything from cosmetics to eyewear to fashion. Called “the next step in retail evolution,” virtual try-on technology: May reduce online shopping returns because consumers can better understand how an […]

Cookie Plug: Baking With a New Recipe in a Crowded Space

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Last year, the global cookie market generated approximately $40B. That’s a lot of dough! But “oven racks” (number of brands) is growing! Enter Todd Saperstein,  a Phoenix-area franchisee of a relatively new cookie brand, Cookie Plug.  He’s not new to running a franchise brand, having owned five Dickey’s Barbeque Pits in Oregon for ten years. He […]

Freshpet Sells Food with a Side of CRM Street Fight

Freshpet Sells Food with a Side of CRM

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Anyone who has cared for a pet knows that dogs and cats relate differently to their humans. For instance, a dog might greet a familiar human at the door like an excited paparazzo about to snap a picture.  A cat, on the other hand, barely acknowledges humans. Yet, human caretakers of cats and dogs are […]

5 MULO Retail & Food Brands Who Are Trend-Spotting and Innovating Street Fight

5 MULO Retail & Food Brands Who Are Trend-Spotting and Innovating

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The most successful MULO (multi-location) retail and food brands are often those that know their core customers and are continuously innovating to meet their needs. However, the winners usually stay on top of (and ahead of) consumer trends and develop products, offers, and services that meet the needs of new segments without losing brand fans.  […]

The MULO Dozen: May Brands in Review Street Fight

The MULO Dozen: May Brands in Review

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The biggest news for the month of May is the announcement of the return of Street Fight LIVE! More than a decade ago, it’s original founders created this highly interactive leadership event as the place to be for brands, agencies, and technology providers. They knew that the screen (large and small) would be the gateway to […]

Will "Sneakerheads" Dash to Foot Locker's New Store Concept? Street Fight

Will “Sneakerheads” Dash to Foot Locker’s New Store Concept?

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The average American owns about 12 pairs of shoes. Many of those are sneakers. Sneakers represent about $80B in sales worldwide, and that spending appears to be on the upswing. Once reserved primarily for athletes, sneakers are now a wardrobe staple and are selected based on purpose, comfort, fashion statement, and various other factors. Foot […]

How Generative AI is Propelling Local Advertising Street Fight

How Generative AI is Propelling Local Advertising

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The digital advertising landscape has never been more dynamic or more complex. As small and medium-sized businesses (SMBs) grapple with these changes and challenges, they also face opportunities for growth. Generative AI technologies are empowering marketers with intuitive, powerful, and personalized advertising strategies, helping them to save time and effort and compete like never before. […]

AdLib Partners with Kargo, Enabling High Impact Ad Creation and Deployment Street Fight

AdLib and Kargo Partner to Democratize High-Impact Ad Creation

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Today, AdLib Media Group, known for providing accessible DSP (demand-side platform) solutions for independent agencies and in-house programmatic teams, announced a strategic partnership with Kargo, a leader in creating breakthrough ad solutions for the world’s top brands. This collaboration aims to bring Kargo’s innovative advertising technologies and creative formats to a broader audience, significantly enhancing […]