News and Analysis

Just Salad Tosses in AI & Personalization Street Fight

Just Salad Tosses in AI & Personalization

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We know that consumers are okay with personalization and targeting, providing it adds value to their lives and saves them time. A whopping 64 percent of consumers report liking custom-tailored experiences. Just Salad was founded in 2006 and now has more than 90 locations. I remember being excited when the fast-casual chain opened in New […]

More Than a Comfy Bed: What Makes a Great MULO Hotel Brand? Street Fight

More Than a Comfy Bed: What Makes a Great MULO Hotel Brand?

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We may not think of a hotel or a motel in the same light as retailers and restaurants. However, they are still MULO (multi-location) brands. Consumers search for them, consider their ratings, and make selections based on a wide range of factors. NerdWallet just published its list of “best hotel brands” for 2025. The criteria […]

Move Along, TikTok; Gen Z Is Growing Up Street Fight

Move Along, TikTok; Gen Z Is Growing Up

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With the fate of TikTok in the U.S. changing almost daily, Gen Z is moving on. As generational demographic groups age, their relationship to the Web changes. This generation, those born between 1997 and 2012, has reached the stage of wanting deep learning and reliable information that is less about entertainment and more about life […]

Commentary

Will the Privacy Push Kill the Addressability of Streaming TV Advertising? Street Fight

Will the Privacy Push Kill the Addressability of Streaming TV Advertising?

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As ad-supported streaming platforms gain momentum, they promise to revolutionize advertising by offering unprecedented addressability—tailoring ads to individual viewers based on their interests. However, this promise is at risk of being derailed by privacy regulations and the limitations of contextual targeting, which may force the industry to revert to strategies reminiscent of traditional TV. For […]

Streets Ahead: TikTok Past the Ban, Global AI Adoption Street Fight

Streets Ahead: TikTok Past the Ban, Global AI Adoption

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In this week’s Streets Ahead update, SOCi discusses the current status of TikTok  and global AI adoption trends TikTok Past the Ban The News TikTok went offline for U.S. users on the evening of Saturday, January 18, shortly before a 2024 law’s deadline took effect on Sunday. Sixteen hours later, on the morning of January […]

Global Brands, Local Strategies: How Retail Media is Catering to Diverse Markets Street Fight

Global Brands, Local Strategies: How Retail Media is Catering to Diverse Markets

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As performance media and retail media converge, advertisers stand at a pivotal juncture to redefine consumer engagement within an increasingly complex shopping ecosystem. This convergence underscores the critical balance between maintaining a global brand identity and achieving regional relevance, highlighting the necessity for strategic collaboration between local and global teams. Breaking Down Silos: Redefining a […]

Latest Posts

3 Trends & Stats from Pew Research Center Every MULO Marketer Needs to Know Street Fight

3 Trends & Stats from Pew Research Center Every MULO Marketer Needs to Know

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Pew Research is one of my favorite sources of detailed and reliable consumer trends. (Unlike some media, Street Fight actually DOES fact-check! 🙂 ). New data released by the company has implications for all brands, but especially for MULO (multi-location) operators and agencies as we head into the new year. here are the trends that […]

Streets Ahead: TikTok Past the Ban, Global AI Adoption Street Fight

Streets Ahead: TikTok Past the Ban, Global AI Adoption

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In this week’s Streets Ahead update, SOCi discusses the current status of TikTok  and global AI adoption trends TikTok Past the Ban The News TikTok went offline for U.S. users on the evening of Saturday, January 18, shortly before a 2024 law’s deadline took effect on Sunday. Sixteen hours later, on the morning of January […]

Screenverse President Assesses the RMN/DOOH/Programmatic Landscape StreetFight

Screenverse President Assesses the RMN, DOOH, Programmatic Landscape

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Adam Malone, co-Founder and President of Screenverse, predicts that retailers will all want to own and operate their own ad networks. Outside of the top 5-8 retailers, however, the vast majority of retailers would be best served teaming up and supporting third-party networks. This scenario may not become a reality in 2025, but Malone says […]

The Last 2025 Predictions Article You Need to Read

The Last 2025 Predictions Article You Need to Read

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Admit it…  We’re all getting a little tired of seeing the “Greatest Hits & Stats of 2024” and the “Predictions for 2025” articles that are proliferating throughout the media.  And, most of us are now scrolling and scanning rather than spending massive amounts of time reading and ruminating. So here, in snackable form, is the […]

Beyond Burgers & Fries: 10 Fast Food Trends for 2025 Street Fight

Beyond Burgers & Fries: 10 Fast Food Trends for 2025

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Fast food and fast casual dining are massive categories within the MULO (multi-location) ecosystem. Although they are related, fast casual dining usually entails sit-down service and more menu options, whereas fast food usually entails a smaller list of choices and different ambiance. Options for hamburgers, pizza, wings, tacos, and other “grab and go” foods exist […]

Global Brands, Local Strategies: How Retail Media is Catering to Diverse Markets Street Fight

Global Brands, Local Strategies: How Retail Media is Catering to Diverse Markets

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As performance media and retail media converge, advertisers stand at a pivotal juncture to redefine consumer engagement within an increasingly complex shopping ecosystem. This convergence underscores the critical balance between maintaining a global brand identity and achieving regional relevance, highlighting the necessity for strategic collaboration between local and global teams. Breaking Down Silos: Redefining a […]

Let's Get Phygital in 2025 StreetFight

Let’s Get Phygital in 2025

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Phygital is hardly a new word. The term was first coined in 2007 by Chris Weil, former chairman and CEO of Momentum Worldwide. Like many concepts, many marketing professionals take credit for coming up with the term, but ownership doesn’t matter here. What’s meaningful is that the term is having a huge resurgence — almost […]

TikTok & the Future of Social Media Marketing

TikTok & the Future of Social Media Marketing

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As the Supreme Court’s Friday decision to uphold the “divest or die” congressional act looms large over TikTok, the app’s fate in the United States remains uncertain. This past weekend marked a whirlwind of developments: the app went dark on Saturday, only to reemerge on Sunday after President Trump announced his intention to issue an […]

Scaling MULO Social Media Management Street Fight

Scaling MULO Social Media Management

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Managing social media for franchises presents a lucrative opportunity for agencies and franchise brand managers. However, scaling and maintaining consistency across multiple locations can seem daunting. Fortunately, the right tools and strategies can simplify the management of franchise social media accounts, ensuring consistency and local customization. The Challenges of Franchise Social Media Management Businesses face […]

Navigating the US TikTok Ban: Strategic Insights for CMOs and Agency Executives

Navigating the US TikTok Ban: Strategic Insights for CMOs and Agency Executives

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As the January 19th deadline for the US TikTok ban approaches, the marketing world is abuzz with speculation and urgency. With news breaking that TikTok may shut down its app entirely in the US and the Supreme Court’s decision to uphold the proposed ban, brands are left scrambling to adjust their social media strategies. For […]