Openings and New Hires at Foursquare, Pinterest and Verve

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Yext, Gravy, CTIA, and Soleo.

Street Fight Daily: Uber Redesigns App to Facilitate Location-Sharing, Yext Launches Developer Platform

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Redesigns App to Streamline Ride Ordering, Facilitate Location-Sharing… Yext Launches a Developer Platform for Its Location Database Technology… Facebook Shares Sink as Company Announces Ad Revenue Growth Likely to Slow…

#SFSNYC: How Local Tech Companies Can Reach Scale in the SMB Ecosystem

Creating new technology for the SMB space is one thing; trying to achieve any sort of scale is something entirely different. Companies either need to bring on a large sales force to go door to door or they need to partner with one of the much larger companies in the space.

Street Fight Daily: Facebook Launches Events App, Gap Between Online and Offline Commerce Shrinks

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches Events App… Gap Between Online and Offline Commerce is Shrinking… How the Shift to Mobile Has Impacted Local Search and Display Marketing…

Yext Integrates With Uber as Local On-Demand Becomes More Ubiquitous

With the new integration, clients of Yext’s Location Cloud for listings and local site management can let their customers book an Uber ride to their store from a local website, app, or email campaign via a “Ride with Uber” button. Once the customer catches a ride, the business can show an offer or other information to the rider.

Street Fight Daily: Google Expands Free Measurement Tech, Social Gains More of Marketers’ Budgets

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Expands Free Measurement Tech for Its Marketing Cloud… Yext Integrates with Uber as Local On-Demand Becomes More Ubiquitous… Social, Not Search, Gaining More of Marketers’ Budgets….

Openings and New Hires at Acquisio, Cuebiq, Freckle IoT, SpinGo

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Yext, Zift, SproutLoud and Kantar Media.

Street Fight Daily: Brands Using Apps to Drive Revenue, Facebook Tweaks News Feed (Again)

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Three Brands Use Apps to Drive Loyalty and Revenue… Facebook Tweaks News Feed to Favor ‘Personally Informative’ Stories… How AMP Will Affect the Wider Web…

LBMA Podcast: Qualia + Ninth Decimal, Zagat, Euclid Analytics, and Yext

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Beco battery free beacons, Localytics +DoubleClick, New York & Company + Shopkick, MobileXCo + GreenP, Redbox + 7Eleven, RoamingAround, and Gravy.

Street Fight Daily: Brands See Success with Kik Chatbots, Facebook Demotes Clickbait

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kik Users Have Now Sent Branded Chatbots Nearly 2 Billion Messages… On Track to Bring in $850,000 This Year, Charlotte Agenda Says Its Model Works… Jet.com Has Been Trying to Beat Amazon at the Wrong Game,,,

Street Fight Daily: Attribution Tech’s Star Is Rising, Mall Operator Enlists Local Startups

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Yext’s Snapchat Integration Means for Brick-and-Mortar Biz… Attribution is Becoming More of a Priority for Marketers… Giant Mall Company Enlists 10 Tech Startups to Drive Brick-and-Mortar Business…

Openings and New Hires at Yext, Advice Local, Verve and Cuebiq

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Sightly, TapClicks and Modcloth.

Street Fight Daily: Amazon Crushes Rivals on Mobile, Tribune Rebrands as Tronc

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon is Blowing Away Competitors on Mobile… Ericsson: IoT Connections Will Crush Mobile by 2018… Tribune Publishing Becomes Tronc to Reflect Strategic Pivot…

Case Study: NYC Restaurant Uses Automation Tools to Update Search Listings

This case study looks at how New York City’s Paola’s Restaurant worked OpenTable, Yext, email and Yelp to boost walk-ins and traffic. Which tools were most effective and which weren’t worth the expense?

Street Fight Daily: Google Experiments With Local Services Concierge, Yext Reports 48% Revenue Growth

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yext Sees $88.8 Million Revenue, 48% Growth for Location Data (TechCrunch)… Don’t Call a Plumber — Call (or Text) Google Concierge (Blumenthal’s)… Yahoo Labors to Carry On With Core Business While Exploring Sale (New York Times)…

Yext Integrates Google Into PowerListings, Extends Real-Time Updates for Both SMBs and Enterprise

Yext today announced a new integration with Google that will allow the company to offer real-time updates to all of its customers across Google’s suite of listings products. The integration eliminates manual submission, and allows all of the Yext’s customers to adjust how information is displayed on Google in real time.

Street Fight Daily: Facebook Puts Focus on Pages for SMBs, Smartphone Purchases Set to Surge

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Facebook’s Push to Make Pages the Dominant Mobile Tool for SMBs (Street Fight)… Print’s Dead — But So Is Digital (USA Today)… Most Digital Buyers Will Make Purchases via Smartphone by 2017 (eMarketer)…

Openings and New Hires at Factual, Yext, xAd and ZypMedia

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes a new company for SinglePlatform founder Wiley Cerilli, a new gig at Soleo for Jovana Riddle, and a chief people officer appointment at Verve.

6 Smart Ways Retailers Can Use Heat Maps to Drive Conversions

What do customer movements inside stores have to do with conversions? It turns out, quite a lot. Slight changes in routing can increase the traffic around promotional displays and help avoid bottlenecks. Some of the smartest retailers are installing beacons, WiFi, and other hyperlocal technologies as a way to generate heat maps that track customer flows.

Vistaprint Launches Local Listings, Providing a Broader Service for SMBs

Vistaprint, which provides print and digital marketing products for small business owners, announced today that it is launching a presence management tool which SMBs can use to update information about their business on over 100 local directories.