Career Moves: Locality, Uberall, Duda, Yext, DevHub, Moz, Vcita and more

Career Moves: Locality, Uberall, Duda, Yext, DevHub, Moz, Vcita and more

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In Street Fight’s biweekly roundup of career moves, Kelly Benish looks at new faces at Uberall, Moz, Devhub , Wix and more, anniversaries at ReachDesk, Botify and beyond plus numerous opportunities at companies including TikTok, Snap and Seismic Locality announced the appointment of industry expert John Brohel as their new Chief Financial Officer. Brohel brings […]

Yext Launches No-Code Page Builder to Power Localized Marketing

Yext Launches No-Code Page Builder to Power Localized Marketing

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Yext this week made another power move by launching a no-code page builder. No-code websites may sound most relevant to SMBs, but they’ll also have huge implications for multi-location brands looking to stand up localized marketing websites across hundreds or thousands of locations without large marketing teams.

Location Weekly: GroundTruth and Yext Partner, Facebook Unveils Shops

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In this episode of Location Weekly, the Location-Based Marketing Association hosts Mike Peters, CMO, Optimizers, and Head of LBMA Sweden.

The team also covers GroundTruth and Yext announcing a new partnership, Reveal mobile releasing a free version of its Visit Local platform, and Facebook Shops launching in the U.S.

Street Fight Daily: Google Is Disrupting Local Event Discovery; Amazon Teams with Yext to Empower Local Businesses

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TOP STORIES IN LOCAL & DIGITAL MARKETING… Google Updates Search to Recommend Local Events Based on User Interests… Amazon Expands Alexa’s Brain With Yext Business Services… Advertising Helps Push Amazon’s Quarterly Profit to $2.5 Billion…

Openings and New Hires at GroundTruth, Attune, Cardlytics

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at VaynerMedia, dataPlor and Foursquare.

Why Local News Sponsorships Are More Relevant than Ever

Street Fight Daily: Online Ad Prices Rise, How Digital Brands Can Mirror Amazon’s Holiday Success

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Online Ad Prices Rise As Industry Combats Counterfeit Inventory, a Good Sign for Publishers… What E-Commerce Brands Can Learn from Amazon for Holiday Domination… Publishers Scramble to Make Their Annual Sales Numbers…

With Yext Integration, ShopKeep Looks Beyond Payment Processing

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More than 24,000 small businesses using an iPad-based point-of-sale system from ShopKeep now have access to online presence management tools from Yext, thanks to a new partnership between the two firms. The partnership raises the stakes in ShopKeep’s push to control a greater share of the SMB market.

LBMA Podcast: Hilton Hotels, Hatch Loyalty, Twitter

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Rob Woodbridge. On the show: Phann music, Mastercard goes AR, Yext, Plot Projects, Staples + WorkBar.

Street Fight Daily: Brands Make Best of AR, Facebook Boosts Brand Intelligence

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Using AR to Engage Consumers and Measure Results… Facebook Lets Brands Dive Into People’s Posts… Yext for Food Makes Menus Visible in Searches on Google, Facebook, Bing…

Openings and New Hires at Cuebiq, Hearst, Hiya

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Lotlinx, Yext, and Arkadium.

Street Fight Daily: Facebook in Another Metrics Scandal, Big-Boxes Partner with Amazon/Google

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A New Phase for Street Fight… Facebook Tells Advertisers It Can Reach More Young People Than Exist… Kohl’s and Home Depot Sign On to Sell Voice Assistants In-House…

Case Study: How a Newborn Photographer Uses CRM for Creative Remarketing

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Heather Read isn’t just the lead photographer at her eponymous business in Chicago, Illinois, she’s also the head marketer, strategist, editor, and customer service representative. Like so many other small business owners, Read finds it difficult to launch the types of aggressive campaigns she needs to keep her business growing.

Openings and New Hires at Daily Voice, Near, Local SEO Guide

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Yext, the MMA, and Acquisio.

Street Fight Daily: Apple Manufacturing ‘Smart Home’ Speaker, Blue Apron Files for IPO

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… For Smart Home Speakers, a Possible New Competitor… Blue Apron Delivers $100 Million IPO Filing… Uber Says It Just Noticed Error on Pay, But It Was No Secret…

Openings and New Hires at Balihoo, Fika Ventures, Placed, Acquisio

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at EQ Works, Yext, Uber, and AdTaxi.

Yext Shares Up Sharply in Initial Day of Trading, Portending Well for Local

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Yext’s shares jumped nearly 22% in the company’s initial day of trading, with the price rising as high as $14.25 per share before settling to $13.41 at close. The strong opening was a hopeful message from Wall Street for the local marketing industry, which has been looking to Yext’s IPO as a bellwether.

Street Fight Daily: Yext Set to Raise $115.5M in Today’s IPO, Snap Offers Brick-and-Mortar Attribution

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yext is Set to Raise $115.5 Million in IPO After Final Pricing… Snap Advertisers Can Now See if Their Ads Increase Foot Traffic… Will it Blend? Oath Will Combine Disparate AOL-Yahoo Ad Tech Assets…

Street Fight Daily: Walmart Leverages Brick-and-Mortar to Win Online, Local Search Ranking Factors Rundown

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart to Discount Some Online Orders When Picked Up At the Store… Just Released: 2017 Local Searching Ranking Factors Survey Results… Uber’s Head of Communications, Rachel Whetstone, is Leaving…

Street Fight Daily: Alexa Now Sets Up 2-Hour Deliveries, Walmart to Make More E-Commerce Acquisitions

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Extends Alexa’s Voice Shopping Smarts to Include 2-Hour Prime Now Deliveries… Walmart E-Commerce CEO Marc Lore Says the Company Will Make More Acquisitions… Yext Hits $124 Million in Revenues in 2016-2017…

Yext’s IPO Could Raise All Boats in Local — And Herald Consolidation

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While the company’s long-anticipated announcement yesterday didn’t come as a huge surprise for those following local, the news that it was imminent still packed a punch. So we asked several luminaries to weigh in on what the offering might portend for the broader industry.