Conference Notebook: Brands Refining Their Local Approach

Multi-location brands that want to connect with local consumers have long been faced with a major conundrum of how much local marketing to trust to their local outlets. At BIA/Kelsey’s National event in Dallas last week, a number of brands and vendors weighed in on how their strategies are evolving…

Street Fight Daily: Yelp Expands Platform, Waze Sells Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Hooks Up With Startups To Offer A Larger Selection Of E-Commerce Bookings (TechCrunch)… With Turn-by-Turn Directions, Google’s Waze App Wants to Win Mobile Advertising (AdWeek)… How Big Is Google’s Mobile-Friendly Algorithm? Bigger Than Panda Or Penguin (Search Engine Land)…

UBL and Advice Interactive to Merge, Signaling Potential Consolidation Among Local Marketing Firms

The deal will bring together UBL’s global listings syndication network with Advice Interactive’s reputation management, SEO and analytics products. Doyal Bryant, chief executive at UBL, said that the combined companies would become the second-biggest player in the industry, after Yext…

Street Fight Daily: Google Plans ‘Android Pay,’ Drones Hit Ad Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Will Launch Android Pay At I/O In May (Ars Technica)… Drones Overhead In L.A.’s Valley Are Tracking Mobile Devices’ Locations (VentureBeat)… Bigcommerce, Square Partnership Offers Omnichannel To SMBs (ZDNet)…

Street Fight Daily: Beacons Retarget Ads, Mobile Wallets Eye Loyalty

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Now Advertisers Can Use Beacons To Make The Shoes You Were Looking At Inside A Physical Store Follow You Around The Internet (Business Insider)… The Next Step for the Mobile Wallet? Loyalty Programs (Wall Street Journal)… Let’s Stop Laughing At Groupon (Fortune)…

Openings and New Hires at UberMedia, Yext, Google and Dex Media

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Groupon, MenuPages, Square, Skyhook Wireless, and more…

Openings and New Hires at Dex Media, Yext, Angie’s List, and LocalVox

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Microsoft, Colony Logic, Soleo, PlaceIQ, Fixya, and Placed…

Street Fight Daily: Samsung’s Apple Pay Competitor, Foursquare Partners With Twitter

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Samsung in Talks to Launch Apple Pay Competitor (Recode)… Twitter And Foursquare Are Partnering To Improve Location In Tweets (Business Insider)… Next for Yext? Digital Presence Service Buys Dutch Startup InnerBalloons (Recode)…

Openings and New Hires at Niche Media, Balihoo, and YP

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Yext, SnapRetail, PlaceIQ, eBay, Hearst, and more…

Why Apple Maps Is Partnering With Local Search Companies

Last week, after I uncovered that Apple Maps had cut deals with at least ten new companies (including Yext, Location3, Yodle, et cetera) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on…

Street Fight Daily: Foursquare’s First Brand Campaign, Apple Pay Arrives

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFoursquare’s First Brand Campaign Takes a Foodie Approach (AdWeek)… Google Releases Penguin 3.0 — First Penguin Update In Over A Year (Search Engine Land)… Square Encircled as Apple, PayPal Aim for Mobile Payments (Businessweek)…

Openings and New Hires at Lee, ShopKeep, Yext and SalesPredict

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Flint, Telmetrics, Sonata, Happenings Media, and Placed…

Street Fight Daily: Facebook’s Hyperlocal Ads, Yext Hires for IPO

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A Business (TechCrunch)… With This Hire, Yext Seems Poised for IPO (New York Business Journal)… San Francisco Legalizes Airbnb (Recode)…

The Impact of Google’s Local Update Is Still a Developing Story

Google seems to be experimenting with driving more traffic to its local competition, meaning that it’s more important than ever for a business to secure its presence across a broad base of directories. The value proposition of local SEO does not change in a fundamental way, given that Google has long used citation consistency as a prominent local ranking signal…

Openings and New Hires at Main Street Hub, Yext, PlaceIQ, and CallFire

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at Porch, The Search Agency, VendAsta, Local Yokel Media, Colony Logic and more…

LBMA Podcast: Mobile News at Apple’s WWDC, Thinknear’s Location Score

Top stories of the week include Brian Eno’s new acid trip, Hoxton Analytics profiles based on the shoes you wear, Prexter’s location-based app marketplace, AT&T tracks overseas customers, Floow2 Uber-fies farm equipment, Coca-Cola brings college students together, Yext raises $50M, Uber raises $1.2B and Verizon’s Run…

Street Fight Daily: Yext Raises $50M, Facebook Courts Small Business

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyYext Raises $50 Million to Build Local-Business Directory (Wall Street Journal)
Facebook Courts Small Business: ‘We Don’t Want to Take a Ton of Money’ (AdAge)… What Apple’s Fingerprint ID Changes Mean for Its Big Mobile Payments Plans (Recode)…

New Listing Services Will Help Local Data Go Digital

Somewhat unexpectedly, 2014 has seen a profusion of companies entering the listing management arena, many of them veterans of related disciplines. Those of us with long experience in the space are not surprised that others would see the value in helping businesses get found on local search sites and apps. But why the sudden surge of activity?

Street Fight Daily: Facebook’s ‘Audience Network,’ Qualcomm Spins Off Beacon Business

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Ad Network, Facebook Targets Rest of Mobile World (AdAge)… Qualcomm Spins Off its Gimbal Bluetooth Beacon Biz Into a Separate Company (GigaOm)… Yext Acquires Software Consulting Firm Citrrus To Build Its Professional Services Team (TechCrunch)…

Yext Says It Will Be Profitable By 2015 — Here’s How

Over the past 23 months, the New York-based startup has silenced critics, turning the listing-synching concept into a cash cow that helped the company generate over $34 million in revenue last year. In an interview last week, Yext CEO Howard Lerman told Street Fight that the company expects to generate $56 million in 2014, and hit $85 million — and profitability — by 2015.