Local consumers are in focus at the first annual Street Fight Summit West. As this new demographic has emerged — one that’s wired, focused on the immediate surroundings in the present moment, and expecting discounts and loyalty features to boot — capturing them for your business or on behalf of your clients has become job No. 1. In panel discussions, presentations and talks — not to mention networking conversations in the hallways and the end of day cocktail reception — we will all dig deep into strategies and solutions for understanding and building relationships with this market.
8:00-8:45 Registration and Breakfast — Meet and mingle with other executives working throughout the hyperlocal ecosystem. Arrive in time to beat the line.
8:45-9:00 Opening Remarks — A welcome from Street Fight CEO Laura Rich, a look at the state of the industry, a sneak-peek at the day ahead, and of course a big thank-you to our sponsors!
9:00-9:30 Morning Keynote
* Nitin Mangtani, product chief, Google Offers
9:30-10:00 Panel: Next Generation Customer-Loyalty Programs — As “deals” becomes “commerce” and merchants cry for “retention,” cutting-edge strategies have emerged that encourage repeat business via mobile devices, payment processors, and credit cards.
* Anthony Ha, writer TechCrunch — Moderator
* Angus Davis, CEO, Swipely
* John Valentine, VP local, LevelUp
* Derek Webster, CEO, LocalBonus
10:00-10:20 The Hyperlocal M&A Report — In Q1 alone, there were 17 acquisitions (up from 11 a year prior), and the second quarter was marked by mega-deals such as Intuit’s $424 million acquisition of Demandforce. Street Fight contributor Architect Partners presents a full update and insights into the pick-up and potential for hyperlocal startups.
* Eric Risley, managing partner, Architect Partners
10:20-10:45 Mid-Morning Break — Please use this time to catch up on calls and emails, and get to know your fellow attendees better. (Networking options will be provided in advance to kick-start new relationships.)
10:45-11:05 Presentation: Hyperlocal Revenue Models in Focus
* David Cohn, founding editor, Circa
11:05-11:35 Panel: Hyperlocal on Mobile — Right Place, Right Time, Right Message — Mobile’s uncanny ability to highly target consumers isn’t without its pitfalls. This panel reveals their data and experiences as hyperlocal expert Greg Sterling draws out a dynamic discussion around what works.
* Greg Sterling, Senior Analyst, Opus Research, author, ScreenWerk – moderator
* Eli Portnoy, CEO, ThinkNear
* David Staas, CEO, JiWire
* Anne Bezancon, president, Placecast
11:35-11:55 Ideas and Insights from #SFSW12 Sponsors
* Dave Walker, co-founder, bzzHive — Insights on how cutting-edge hyper-local technologies, media, and marketing strategies can unlock an “unfair share” of the $50 billion-plus spent by small businesses to win customers and grow sales.
* Trevor Sumner, president, LocalVox — Announcement of its partnership with a large local publisher and how they leveraged a local marketing platform to generate substantial revenues that defy CPMs.
12:20-1:00 Box Lunch
1:00-1:20 Afternoon Keynote
The Local Consumer Report from Street Fight Insights, sponsored by YP and presented by Dr. Phil Hendrix, immr — Street Fight is pleased to present new research on local consumer behavior. This presentation will include broader data as well as a particular focus on local search habits. With Rohan Chandran, executive director for mobile, YP.
1:20-1:50 Panel: Selling Ads Against Hyperlocal Content — From SMBs to Big Brands — John Wanamaker would love hyperlocal, but identifying the best ways to help your clients reach the consumers they want remains an open issue. These publishers debate the best tactics.
* Rick Blair, ex-CEO, Examiner.com — moderator
* Mark Josephson, SVP revenue, AOL Local/Patch
* Ben Ilfeld, COO, Sacramento Press
* Brian Timpone, CEO, Journatic
1:50-2:10 Presentation: The Next Generation of Location
* Amber Case, co-founder, Geoloqi
2:10-2:30 Ideas and Insights from #SFSW12 Sponsors
* Daphne Earp, director of business development, Yext – Yext will reveal a year’s worth of customer data to show just how engaged merchants are with their local listings, and how Yext PowerListings acts as their central hub for local information.
* Jaidev Shergill, CEO, Bundle – Bundle.com, which uses anonymous, aggregated spending data to rate businesses, will pull back the curtain on the way its product evaluates factors such as how often people go back, how many people go there and how much people actually spend.
2:30-2:50 Networking/Cell Phone Break — Please use this time to catch up on calls and emails, and get to know your fellow attendees better. (Networking options will be provided in advance to kick-start new relationships.)
2:50-3:20 Panel: Beyond ‘Daily Deals’ — Creating 360-Degree Marketing Value — Offering merchants and marketers the best way to build relationships with consumers is to give them more than one way to do so. Hence, “360-degree marketing,” the smart new strategy for retaining marketer clients, as well as growing hyperlocal businesses.
* Steven Jacobs, associate editor, Street Fight — moderator
* Prashant Nedungadi, CEO, Nimble Commerce
* Perry Evans, CEO, Closely
* Stuart Wall, CEO, Signpost
3:20-4:00 Quick Hits: Short Presentations on Pressing Issues
* Geoff Woo, CEO, Glassmap — “The Value Proposition for Passive, Ambient Location Sharing”
* Jake Cohen, co-founder, Privy — “The Merchant Approach to Local Advertising”
* Rob Reed, CEO, MomentFeed — “The Yin & Yang of Facebook & Foursquare”
* Gil Harel, CEO, Bitehunter — “Buying and Redeeming Deals on the Go”
* Lenny Rachinsky, CEO, Localmind — “Mind 2.0 – We’re Offloading our Minds Into The Cloud”
4:00-4:30 Panel: How “Big” Location Data Is Transforming Ad Targeting — Location data and APIs are becoming increasingly sophisticated, allowing hyperlocal marketers to better refine their targeting and reach. This panel will look at how data is changing the hyperlocal equation.
* Michael Boland, senior analyst, BIA/Kelsey — moderator
* Duncan McCall, CEO, PlaceIQ
* Rene Reinsberg, CEO, Locu
* Omer Trajman, VP technology, Cloudera
5:00-7:00 Cocktail Reception