Street Fight Summit West 2015 | June 2nd 2015 | San Francisco | Street Fight




JUNE 2ND, 2015• San Francisco

SFSW15 - Stage viewOn-demand, deep linking, local services and more are
having a massive impact on the local marketing
ecosystem. Join the brightest minds in local to discuss.

Doors open at 8a.m. • Programming begins at 9 a.m.
Cocktail Reception from 5-7 P.M.






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Marco Zappacosta
CEO, Thumbtack[/column]
[column grid=”4″ span=”1″]Anne Mercogliano
Anne Mercogliano
Head of SMB Marketing, Twitter[/column]
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Mike Ghaffary
VP,  Biz Dev
Yelp[/column][column grid=”4″ span=”1″]
Julia Vander Ploeg
US VP Digital, McDonald’s[/column][column grid=”4″ span=”1″]
Holger Luedorf
SVP Business, Postmates[/column][column grid=”4″ span=”1″]
Danny Bernstein
Director of Product Partnerships/Integrations, Google[/column][column grid=”4″ span=”1″]
Joel Meek
Partner Online Sales & Ops, Pinterest[/column][column grid=”4″ span=”1″]Screen Shot 2015-03-26 at 1.20.47 PM
Sarah Mastrorocco
Biz Dev, Instacart[/column][column grid=”4″ span=”1″]
Dan Clancy
VP Product, Nextdoor[/column][column grid=”4″ span=”1″]Stan Chia
Stan Chia
SVP Operations, GrubHub[/column][column grid=”4″ span=”1″]
Damien Patton
CEO, Banjo[/column][column grid=”4″ span=”1″]
Duncan McCall
CEO, PlaceIQ[/column][column grid=”4″ span=”1″]John Milinovich
John Milinovich
CEO, URX[/column][column grid=”4″ span=”1″]
Matt Williams
CEO,[/column][column grid=”4″ span=”1″]
Bobby Lo
CEO, Vurb[/column][column grid=”4″ span=”1″]
Jon Sofield
Biz Dev, Google[/column][column grid=”4″ span=”1″]
Kyle Vucko
CEO, Indochino[/column][column grid=”4″ span=”1″]
Greg Hong
CEO, Reserve[/column][column grid=”4″ span=”1″]Anne Bezancon
Anne Bezancon
President, Placecast[/column][column grid=”4″ span=”1″]Manihs Patel
Manish Patel
CEO, Where2GetIt[/column][column grid=”4″ span=”1″]
Liz Gannes
Senior Editor,
Recode[/column][column grid=”4″ span=”1″]
Tyler Donahue
Biz Dev Manager, Yext[/column][column grid=”4″ span=”1″]
Fred Thiel
CEO, Local Corp[/column][column grid=”4″ span=”1″]
Andrew Shotland
Proprietor, LocalSEOGuide[/column][column grid=”4″ span=”1″]
Jeff Bercovici
SF Bureau Chief,
Inc. Magazine[/column][column grid=”4″ span=”1″]
John Coombs
Rover[/column][column grid=”4″ span=”1″]
Sara Schaer
CEO, KangaDo[/column][column grid=”4″ span=”1″]
Nick Hughes
Biz Dev, Knotis[/column][column grid=”4″ span=”1″]Erik Eliason
Erik Eliason
CEO, Storefront[/column][column grid=”4″ span=”1″]Kevin Davis
Kevin Davis
CEO, Geekatoo[/column][column grid=”4″ span=”1″]
Mo Yehia
CEO, Sidewalk[/column][column grid=”4″ span=”1″]
Elizabeth Yin
Partner, 500 Startups[/column]



YEXT logo

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[column grid=”3″ span = “1”]Thinknear[/column]

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[column grid=”3″ span=”1″]MC-logo-3 [/column]

[column grid=”3″ span=”1″]Where2GetIt-logo 175x78[/column]

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MVS logo


For information about sponsorship opportunities, please contact:
Laura Rich,, 303-551-7566




Where to stay: PARC 55, 55 Cyril Magnin Streetparc55
San Francisco, California



If a ticket box doesn’t load in a few seconds, please click here. If you experience difficulties with American Express payment, please call 303-551-7566 and we will process your tickets directly. And check out our membership plans here to gain free conference admission.

Free admission for Street Fight Members.

Street Fight Leaders attend for free, too, plus much more.

For more information about the event, including speaking and sponsoring, send an email to



This year, Street Fight Summit West will take a deep dive into the Connected Local Economy (click here for a full discussion on the topic), leading a thoughtful discussion of the ways in which connectivity and the intelligence of the Web are changing marketing and other interactions between businesses and local consumers.

8:00-9:00 a.m. Registration and Breakfast

9:00 – 9:05 a.m. Opening RemarksLaura Rich, CEO, Street Fight

9:05 – 9:30 a.m. Morning Keynote – “Local, Global and the Missing Data Link”
Technology has connected the planet. Almost everything we do can be quantified and qualified and thus we see constantly updated streams of data generated all around us. To make meaningful impact on the world, we need to separate signal from noise by organizing the planet’s information by where it comes from.
* Damien Patton, CEO, Banjo

9:30-10:10 a.m. Panel Social Media Giants’ Plans to Transform  Local Communities and SMBs
With 90% of commerce taking place in the real world, social media is alive and well far beyond the reaches of the Web. This panel will look at how social networks are building local communities and influencing local economies.
* Liz Gannes, Senior Editor, Recode (moderator)
* Joel Meek, SMB Lead, Pinterest
* Anne Mercogliano, Head of SMB, Twitter
* Dan Clancy, VP Product, Nextdoor

10:10-10:30 a.m. Reviews Deep DiveMike Ghaffary, VP Business Development, Yelp, in conversation with Laura Rich, CEO, Street Fight

10:30-11:00 a.m. Mid-Morning Break

11:00-11:20 a.m. Presentation“Inside the Connected Local Economy”
As a new generation of local technology companies approach the public markets, it’s critical for us to agree on what “local” actually means today — and how that differs from the its definition a decade ago. New technologies and the intelligence of the Web are coming together to radically reshape local commerce — we’re witnessing the rise of a new connected local economy.
* Steven Jacobs, Deputy Editor, Street Fight

11:20-11:50 a.m. PanelThe Local Services Land Grab
As billions of dollars and Internet giants move into the business of connecting consumers with contractors, a battle royale is about to begin. Success in this space comes down to scale, reach and devising the better mousetrap.
* Jeff Bercovici, SF Bureau Chief, Inc. (moderator)
* Matt Williams, CEO,
* Marco Zappacosta, CEO, Thumbtack

11:50 a.m.-12:00 p.m. Insight From #SFSW15 Sponsors“Why Food Services is the Most Competitive Category in Local Search”
Hungry diners are constantly searching online and on mobile to find the nearby restaurant that will satisfy their in-the-moment cravings. And constantly isn’t an exaggeration. A recent Yext survey showed that food services is by far the most searched category, with over 90% of customers using online search to choose a restaurant and 65% considering 3 or more options in their search.
* Tyler Donahue, Business Development Manager, Yext

12:00-12:15 p.m. Presentation“Google Channel Sales and the New Old Co-op”
The search leader is looking at new ways to diversify its partnerships in order to create value for co-operative marketing budgets. As buyers hone their strategies, it has precipitated an evolutionary change in the way Google views its place in the marketing ecosystem.
* Jon Sofield, Business Development, Google

12:15-1:00 p.m. Lunch

1:00-1:15 p.m. Case Study – “Driving & Measuring Real-World Store Visitation Using TV and Mobile”
This session will look at how marketers and brands can use mobile targeting and activation in tandem with television advertisements to get people into physical stores. Could this also be the solution to the attribution problem?
* Duncan McCall
, CEO, PlaceIQ

1:15-1:45 p.m. PanelThe Rise of Delivery as a Local Game-Changer
Kozmo and Webvan this is not. A new generation of local delivery companies has put a new twist on logistics, leveraging a new kind of workforce and mobile technology to give local businesses a new way to find and connect with customers.
* Andrew Shotland, Proprietor, Local SEO Guide (moderator)
* Sarah Mastrorocco, Business Development, Instacart
* Prahar Shah, Business Development, DoorDash
* Holger Luedorf, SVP Business, Postmates

1:45-2:00 p.m. Presentation“The Local Merchant Report”
Street Fight’s signature report will be released on June 3rd, featuring new data, interviews with merchants, case studies and deep analysis. Data from the report will be unveiled in this session.
* David Card, Research Director, Street Fight

2:00-2:30 p.m. Panel — How Deep Linking is Upending Mobile Search
Apps may dominate mobile usage, but the ecosystem is far from perfect: There’s still a deep fragmentation between apps that keeps content in one app from reaching users in another. But a new technology, deep linking, could solve that problem — and, in doing so, dramatically change the dynamics of local search.
* Conor Dougherty, Tech Correspondent, New York Times (moderator)
* John Milinovich, CEO, URX
* Bobby Lo, CEO, Vurb
* Danny Bernstein, Director of Product Partnerships/Integrations, Google

2:30-3:00 p.m. Afternoon Break

3:00-3:30 p.m. 500 Startups Local Companies Showcase
Introduction from Elizabeth Yin, Partner, 500 Startups
* John Coombs, CEO, Rover
* Mo Yehia, CEO, Sidewalk
* Sara Schaer, CEO, KangaDo
* Kevin Davis, CEO, Geekatoo

3:30-4:00 p.m. Panel — Facing the Challenges Inherent in Building Local Companies
The local opportunity is far more complex than many outsiders ever expect. Fragmented and slow to develop, the local technology market requires executives and entrepreneurs who can create a product that can sell today while investing in products and strategies that will account for the continuous tectonic shifts that slowly but surely will turn the industry upside down.
* Nick Hughes, Business Development, Knotis (moderator)
* Manish Patel, CEO, Where2GetIt
* Anne Bezancon, President, Placecast
* Fred Thiel, ‎CEO, Local Corp

4:00-4:40 p.m. Presentations & PanelHow Technology is Changing the Way We Build Brick-and-Mortar Businesses
Local technology is helping both small businesses and brands rethink the way they build and manage their brick-and-mortar operations. Three companies leading this change will present case studies and discuss their experiences.
* Steven Jacobs, Deputy Editor, Street Fight (moderator)
* Kyle Vucko, CEO, Indochino
* Stan Chia, SVP Operations, GrubHub
* Greg Hong, ‎CEO, Reserve

4:40-5:00 p.m. Fireside Chat – Julia Vander Ploeg, US VP Digital, McDonald’s in conversation with Street Fight COO David Hirschman

5:00-7:00 p.m. Cocktail Reception at TerraSF