News and Analysis
Back-to-School Shopping Patterns 2024
Most holidays seem to have moved up in the calendar as opportunities for retailers and manufacturers to get a jump on back-to-school sales activities. In some warmer states, school starts in August. Parents sending their kids off to college need ample prep time to stock dorm rooms (and the closets and refrigerators within them). Amazon […]
SOCi, Dominating the CoMarketing Cloud Revolution
SOCi, Inc., the CoMarketing Cloud tailored for multi-location enterprises, has reached a significant milestone: $100 million in annual recurring revenue (ARR). This achievement places SOCi among the exclusive ranks of global centaur companies, a status that is seven times rarer than the coveted unicorn status. Unlike unicorns, which are often valued based on speculative projections, […]
Hallmark Launches its Own Media Channel
In the MULO (multi-location) retail world, Hallmark is one brand that has consistently been able to flex and scale — beyond the brick-and-mortar card store. Now, Hallmark is “joining the streaming fray.” The new media channel will (of course) be called Hallmark+, and it will make its debut in September. Hallmark has been way ahead of […]
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Lessons from the 2022 Holiday Shopping Season
As 2023 gets into full gear, we should look at the key trends and factors persisting and fueling growth into the next holiday season peak, which will arrive before we know it. Retailers and brands planning for upcoming quarters should remember these lessons from the 2022 holiday e-commerce shopping season:
What Amazon’s Move into Clean Room Services Means for the Space
Amazon recently announced it would sell clean rooms as a service, giving the privacy-safe data collaboration space a major new competitor. Street Fight checked in with Bob Walczak, CEO of MadTech Advisors, to get his take on what Amazon’s move means for the clean room space and the marketers and publishers who depend on it.
5 Martech Trends That Will Define 2023
As the US follows in the EU’s footsteps, privacy regulations will only play a larger role in marketing in 2023. While the GDPR is still the strongest privacy regulation to date, we will see an increasing number of regulations in the U.S. The best marketers are agile and should be using the coming year to make preparations for the loss of third-party cookies. One thing is clear: decisions must be strategic, privacy-centric, and backed by data.
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